When you are running a website, there is a lot of work involved. Publishing new content and maintaining it. Finding and publishing related images. Keeping your domain up to date with the latest security. And blogging. Visitors to your website will want to read engaging content and they want to see new posts on a regular basis. Having the time to blog regularly is a necessity, both for SEO purposes and to keep your content fresh.
Below are the top 10 reasons you should blog:
You want to say something, and blogs provide the best place to say it and be read.
Blogging is a great way to help market or promote yourself or your business, product or service without spamming social media websites
Many blogs are written to help people who may be going through similar situations that the blogger has experienced such as parenting, job loss, health issues, or DIY articles.
Blogs are publishing tools to help bloggers establish themselves as experts in a field. For example, if you’re trying to get a job in aerospace engineering, political science, or hoping to publish a book on a specific topic, repeat blogging can help legitimize your expertise and expand your online presence and platform.
Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts. Who knows, maybe the next big thing will come from a shared blog?
Blogging can lead to other business/traffic generating opportunities. For example, speaking engagements or press. Blogging enables anyone with something interesting or valuable to say to be identified as an expert.
Blogging forces you to teach yourself what you don’t know and to articulate what you do know. When you begin writing a blog post, you are forced to organize your thoughts into a story that makes sense and would be easy to read. If there are any gaps in the topic that you are writing about, you will have to learn about it. Writing out and articulating your thoughts is a great way to internalize something you’ve learned or experienced and helps you become more familiar with the topic you’re writing about.
According to “the 1 percent rule,” only 1 percent of internet users actively create new content, while the other 99 percent of the participants simply view it. By blogging, you separate yourself from the 99 percent of people that don’t blog.
If you have a blog with a lot of readers, there may be opportunities to monetize. In today’s economy, being diversified and having additional sources of income can be tremendously beneficial. If you are working a job that doesn’t pay as much as you’d like, or if you would simply like to earn more money (who doesn’t?), blogging can make for a great side income.
Blogging enables you to be your own media company. You can tell your story the way you want to tell it without being dependent on journalists. When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude. Blogging allows you to ensure that all information included in the blog is factual.If any of the above is true about your blogging process, take a step back and think about your blog’s future. It may be time to outsource the writing to prevent burning out so you continue to enjoy your blog.