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Web Design Usability Tips to Make Your Website More User Friendly

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Posted on May 30, 2013 by Lilu Westwood

Web design is oftentimes thought to be a less complex thing than it actually is. There is a common misconception that website designers simply slap together a site that’s merely pretty, failing to see that intricate processes and functions that the site has behind the scenes that makes that website more usable to the everyday man and woman. Without taking into account how user friendly a site really is that the web design fails at creating a website that is beneficial to the business it represents and the visitors that come to the site in the first place.

What Makes a Web Design User Friendly?

Usability is about creating a website that is easy to read, view and navigate from the homepage to every other page on the site; beyond the task of making the site look appealing, there is the task of carefully formulating a place where visitors can come and traverse from page to page and blurb of information to blurb of information with ease. Sometimes making a website have easy usability depends on the you create it and in the article “10 Usability Tips for Web Designers” you can see first hand what make a web design the ultimate in user friendly.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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How to Use Web Design to Increase Website Sales

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Posted on May 28, 2013 by Lilu Westwood

When it comes to your website, the web design is vital to ensuring that your customers are not only satisfied with the visit, but that they are able to navigate it enough to actually make the sale for you. However, sometimes though a website design may look cohesive and in line with your company’s overall concept, it may be lacking a few key components that can boost the success of the site with your customers.

4 Ways to Boost Your Sales with a Better Web Design

In our search to help provide you readers with the right tools, information and services to help bring your website design into the modern era, we ran across a helpful article that might be just what you need to make your website better. The article, “These 4 Head-Smackingly Simple UX Changes Grew Sales 50%“, is a truly interesting in-depth look at four ways that you can help streamline your website and boost it’s sales. Remember, when it comes to web design knowing more about the successes and failures of your competition can help you succeed in the business world.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Web Design Chicago: How a Responsive Design Works for You

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Posted on May 27, 2013 by Lilu Westwood

When it comes to web design Chicago services there are certainly countless avenues available to a customer to help ensure a truly well maintained and appealing website, but one such service that has only recently started to take hold is responsive website design. For years the idea of creating web designs was largely branched off from more permanent design structures such as newspapers, magazines and the like. It was a set idea provided for everyone who visited the site. However, as more people begin using alternate forms of devices to surf the web other than simple computers the need for a more individually responsive web design creation is needed and that is were responsive website design comes in.

What is Responsive Web Design Chicago?

Much like other web design Chicago services, responsive website designs are created with the idea that the site be tailored to be distinct for each type of device used to view the site. Where one device might showcase a webpage with large photos and sidebars on the right and left of the page another (much smaller) device might display the webpage in a more compacted image with a few selected smaller photos and the navigation portals on the bottom or top instead of in the sidebars. The webpage adjusts and responds distinctly to each device used to view the page so that no matter the device the user is able to get the full effect of the page like any other user.

A Beginner’s Guide to Responsive Web Design Chicago

If you want to know more about responsive web design service take a look at the Beginner’s Guide to Responsive Web Design and then contact eBizUniverse to learn more about how the website design can help your site succeed. Creating a website that meets the individual needs of each one of your visitors, no matter the device they use to visit it, is something that every web design Chicago company strives for in the creation of a website.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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What are the Benefits of SEO When it Comes to Small Businesses?

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Posted on May 27, 2013 by Lilu Westwood

In today’s world small businesses need every advantage they can get and SEO provides that in spades. The internet world is filled with businesses of all types from small website design firms to large multinational financial institutions and a business has to utilize search engine optimization to be found. Whether your small business works with selling merchandise like electronics or offering services like legal help, it could benefit from the invaluable input of SEO into it’s website and web content.

What Does SEO Do?

Simply phrased, search engine optimization provides a clear and thorough path for customers to find your business online. It allows you to set up perimeters of how a person searching online can find your business and content and what they see when they get to it. SEO is both simple and complex, allowing a better way for small businesses to bring traffic to their website and consistently bring in revenue to shore up the business.

SEO and Why it’s Beneficial

The benefits of optimizing a website and it’s content may seem like it is pretty clear, but there are some hidden benefits that small business fail to realize. In the article “6 Ways SEO Benefits Small Business” you can find out what exactly your small business would gain through SEO.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Social Media Marketing and the 6 Reasons Why It Is of Utmost Importance

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Posted on May 27, 2013 by Lilu Westwood

Social media today is the stuff dreams are made of… at least in the business world. More and more companies are getting on the social networking bandwagon to bring their marketing and advertising into the 21st century in truly successful ways. Of course, just saying that it’s happening more frequently doesn’t prove why it is necessary for a business today, so we’ve put together a list of the top 6 social networking statistics for why you’re company should partake in the marketing craziness that is Facebook, Twitter, LinkedIn, Google+ and more.

Reasons Why Social Media Marketing is of Necessary for a Business

Reason 1) 67% of Twitters users have given a clear preference for buying products and services from companies they follow on the site.

Reason 2) 61% of B2B companies find that they are more successful at getting new customers when they use LinkedIn in their marketing plan.

Reason 3) 42% of social media users have mentioned brands in their posts on Facebook, Twitter, Pinterest, etc.

Reason 4) 80% of all customers prefer to get their coupons, deals, discounts and so forth on trusted social networking and media sites.

Reason 5) 61% of marketing professionals in 2012 generated sales leads on Facebook, 48% on Twitter and 29% on Google+.

Reason 6) Businesses that use Facebook generate and close 2.6X more leads than those who don’t use the site and businesses using Twitter create and close 1.9X more sales than those who don’t.

Why You Should Use Social Media

When it comes to successfully selling and branding your business sites like Facebook and Twitter continually show themselves to be a virtually limitless resource for customers just waiting for a brand to get behind. Whether you’ve got a business that is front and center like a restaurant or less flashy like a paper company, social media can provide a solid base for marketing and advertising to new and long standing customers.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Using Social Media & SEO to Create a Better Online Business Model

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Posted on May 27, 2013 by Lilu Westwood

SEO or search engine optimization and social media are like two sides of a coin; they need the other side to truly stand up and be complete. They can work apart, but in the modern age of social networking, online brand awareness and the social drive of the customer, SEO and social media marketing together are vital to the overall success of the advertising campaign bringing in profits and web traffic.

Gain a More Steady Customer Base with SEO & Social Media

Social media platforms such as Facebook, Twitter and YouTube are constantly in a state of renewal, bringing in thousands of new users every day because social networking is king at the moment. That constant state of new potential customers and heavy regular use of current customers, allows a greater chance of brand awareness and return on investment for good SEO business practices. By incorporating search engine optimization with social marketing, a business is able to reach greater quantities of customers by offering up-to-date information that is carefully planned with SEO parameters in mind such as keyword tagging, meta title tagging, linking and more. Adding search engine optimization to social media platforms increases the chances of the information being seen by the right people and bringing ROI back to the business.

Blending the SEO & Social Media Together to Grow Exponentially

Search engine optimization and social media at times can seem like two entirely different options for a business to get ahead in the business world. However, they both play their part in creating a clear web presence for a business and, if done right, they do it in such as way as to play off of each other and create a whole new level of customer participation, profits and brand awareness. Search engine marketing and social media marketing are two things that a business must invest in today and in a way that allows them to work hand in hand. Without utilizing the two complimentary business marketing options of SEO and social media, a company isn’t using every avenue they have available to become a leading company in their section of the business world.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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The 4 Ways Website Design can Aid in the Growth of a Successful Business

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Posted on May 26, 2013 by Lilu Westwood

There is a common misconception that a good website design is merely making a website look pretty, but that simply isn’t true. Website design covers both the external portion that customers base their judgment of the business on and the internal working of the website that makes it tick and run smoothly. A good website design melds the two perfectly to create a seamless and visually captivating website that runs as it should for visiting traffic. There are many reasons why a quality website design is vital to a business’ success, but we’ve put together the top four for you to get an understanding why it is so vital.

Convey Your Message Clearly with Website Design

Web design experts are able to customize the website to your business’ ideals, vision, goals and needs. By doing so, your business is better able to convey its message to your customers and create what is known as a USP (unique selling point.)

Website Design Helps Customers Get the Information They Need

A good web design seamlessly works the business’ vital info into the design of the website so that customers are able to get what they came for: information. Facts, statistics, infographics, visually captivating images, testimonials, product descriptions and more; one of the main focuses of website design is about giving the customer what they need when they need it.

Website Design Offer the Ability to Give “Calls to Action”

The third reason a good website design allows a business to succeed is by strategically placing “calls to action” throughout the web site. Calls to action are exactly what they sound like, they prompt the customer to do something whether it is visit a certain page, enroll in a free program, sign up for a newsletter or buy a product. By strategically placing these around the website a website designer can direct customer traffic to the places that increase revenue, spread the word about the business (i.e. “Liking” or Tweeting about a product or service with social media) and so forth.

Blend SEO Functions into the Website Design

Website designers today are able to do more than just create the site and make it look pretty; they are able to generate traffic to the website with SEO (search engine optimization) practices. SEO can help increase ranking on search engines by strategically placing meta tags, backlinks, keywords and more throughout the site to complete with other competitors in an SEO driven internet.

Conculsion

Sure, a small portion of web design is about making the website look visually pleasing, that’s what helps to keep the customer interested after all. However, it is also about ensuring that the site works as it should by helping to bring in traffic with SEO and social media as well as directing traffic to the pages on the site that helps the business succeed. Website design marries all of these aspects together to form a web site that is beneficial to the business’ overall growth and revenue.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Web Design Blunders that Small Businesses Make

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Posted on May 22, 2013 by Lilu Westwood

Web design is at heart an artform; it creates an ease of use, appeal and summitry that allows site visitors to traverse the website without any problems and feel as if they want to stay on the site for a longer period of time. For small businesses, the overall website design is important as it helps to create a lasting impression on a wider audience of people and therefore aid in making the business a true success story compared to competitors.

Web Design and the Small Business

However, all too often small businesses get caught up in the overall trappings of the business rather than allowing the web design to effectively create a site that helps instead of hinders. Doing so makes the chances of a successful site very slim, endangering the business’ overall structure and profitability because of one small aspect of design that wasn’t give enough care and thought when it was created. In today’s world a website is the lifeblood of a business whether they have a brick and mortar headquarters or are strictly an online business. Without an effectively designed website all the hard work of the employees may not be able to overcome the lost of profit found in a site that lacks the ability to draw in and keep visitors.

Web Design Blunders Small Businesses Make

When  it comes to website design there are many mistakes a business can make, but check out the article “5 Web Design Blunders of Small Businesses” to see the worse ones a business can make. Understanding where others business’ have gone wrong in their overall web design can help to make your business site as effective as possible whether you choose to design your site yourself or go through a professional web designer.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Small Business Resource – Local SEO

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Posted on May 22, 2013 by Lilu Westwood

Local SEO for many businesses is still a little used business practice, rather businesses spend a great deal of time focusing on more broad term keywords and techniques that everybody is using. However, as search engines and search engine optimized content is geared more and more towards locality rather than basic keyword search results local search engine optimizing has become relevant to businesses now more than ever.

Why is Local SEO So Important?

People search everyday for things from local restaurants eat at to website design services, each search offering a chance for a business to draw a searcher to their site with carefully oriented search engine optimization. But, if another business utilizes local techniques such as using the keyword “SEO Chicago” instead of a plain “SEO” within their content, they are far more likely to be seen as relevant to not only the searcher, but the search engine that determines a business’ rank on a search page as well.

Why You Should Love Local SEO

Search Engine Watch recently posted a blog that talks about the value of utilizing local search engine optimization in the article “5 Reasons Small Business Should Love Local SEO.” Read the article and find out why is it so important to utilize local SEO content for your business.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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SEO Strategies that Can Make a Business Blog Successful

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Posted on May 22, 2013 by Lilu Westwood

SEO is oftentimes the driving force online, from e-commerce websites to social media pages and a search engine optimized business blog is just as vital to securing your place in the business industry. A business blog can be an independent project allowing you to offer your sage advice to the masses or a job related project that helps to give your company a positive marketing spin. However, to effectively make your business blog successful SEO must be incorporated throughout to draw in visitor traffic and keep them coming back for your stunning wit and knowledgeable advice.

A Business Blog in Relation to SEO

When it comes to search engine optimization, a business blog has a wealth of strategies to chose from to make it successful. From simplistic options like placing keywords with blog content to more involved strategies such as backlinks, SEO offers an unquestionable advantage to a business blogger who is able to marry optimization with interesting and knowledgeable content.

What Successful SEO Strategies are Out There?

Entrepreneur.com aimed to help business bloggers get a handle on the concept of utilizing search engine optimizing in the article “Five Effective SEO Strategies to Optimize Your Business Blog”. It offers insightful SEO strategies that will help to make your business blog one that is successful on multiple levels.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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