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SEO Landing Page Tips You Shouldn’t Ignore

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Posted on May 21, 2013 by Lilu Westwood

Landing pages and SEO have had a long standing relationship since the birth of search engine optimization. The landing page is oftentimes one of the most viewed and most searched page, and if your landing page lacks the right optimization you could be missing out on a wealth of page/website traffic that you aren’t even aware of.

Using Your Landing Page & SEO to Tell a Story

Whether you realize it or not, your landing page is telling a story to those who visit and those who search for it. What that message is, is largely up to your or to those who ultimately design and implement the landing page design. With the use of SEO in the right way, landing pages become bright beacons that draw in targeted traffic and help them on their way to not only finding what they need, but helping your site to achieve the goal of increasing sales, lead generations and conveying the right message. Search engine optimization utilizes the concept of page ranking, keywords, backling, on-page modifications and so much more to help increase the success of not only that individual page, but the overall success of the website as well.

Tips to Help You Create a Truly SEO Optimized Landing Page

In the article “10 Killer SEO Landing Page Tips” you can learn about ten invaluable tips that can help your landing page’s page ranking and effectively create a solid search engine optimization strategy that helps your website increase revenue. Without a solid landing page that has SEO strategically used throughout it, your site just may not perform as optimally as it could be.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Tips for Creating a Modern Web Design

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Posted on May 20, 2013 by Lilu Westwood

Creating a modern web design is never as simple as you would expect. Sure, you could slap together a few ideas, keeping the overall design minimal, but giving it a modern and functional twist takes a little effort and skill. Website design or web development, is a big process that incorporates art, design, functionality and usability to achieve a goal that the business/website was created for. With incorporating those things a web site design will fail to be anything more than a passing site that few people see or easily use.

Modern Web Design: What is It?

When the term “modern” is attached to something whether it is interior design or electronic manufacturing, brings to mind simplistic lines, ease of use and an overall ideal of less is more. When it comes to modern web design those qualities are refined and distilled so that every aspect of a “modern” website design is created a site where beauty is seen and used in a simple, but elegant way. From minimalistic imagery to an overall “clean & sophisticated” look, modern web development is all about creating a website that goes the distance in being everything it needs to be without truly overdoing the design aspect.

Tips to Help You Create a Modern Web Design

In the article “5 Pillars of a Successful Modern Web Design” you can get useful tips on how to incorporate a modern website design into your overall site development. Sometimes just a handful of truly useful tricks and tips can help to make a web design successfully modern and successfully usable to those who visit the site.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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How to Simplify Your Web Design Process

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Posted on May 17, 2013 by Lilu Westwood

Web design today can come in many different forms; from busy designs that have so much for the eye to look at to simpler website designs that use minimalism to truly and effectively convey a distinct message to the site user. Web development is something that has a certain “to each his/her own” quality to it, but sometimes the best websites use simplicity to be beautiful, functional and successful in equal turns.

Why a Simple Web Design May be Better?

A simple web design may be a better choice for you because it allows you and your site to effectively convey a message and direct users to certain areas that are the most crucial to your site. Without the busy designs that can confuse and mislead visitors, a website can successfully ensure that every visitor finds exactly what they need and sees exactly what you want them to see even if they only spend a few minutes/seconds on a specific page.

Learn Tips to Help Simplify Your Web Design

In the article “5 Tips To Simplify Your Web Design” you can learn the ways in which simplicity helps a website to succeed and how to implement them. Web design and a simplistic approach are just one way to design a site, but for the most part some of the most successful sites utilize these tips to succeed.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Use Social Media to Engage the Right Customer Base

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Posted on May 16, 2013 by Lilu Westwood

Social media today is a large ever growing collection of people, groups and businesses that have all joined together to talk, share and enlarge their own social circles. For businesses this environment is the perfect place to engage and grow their own customer base with targeted customers that best suit the needs and goals of the business. Like with any business, there is a right sort of customer base and a wrong one. There are those customers that may not be interested in the products or services, those who lack the financial means to purchase them, those who do not meet the requirements of certain services/products and so forth… it is the way of business to target the right customer base that will ensure a profitable and successful marketing/advertising strategy. With social networking sites like Facebook, Twitter, YouTube and Instagram are no different.

Social Media’s Ability to Help Businesses Grow Their Customer Base

Growing a customer base can be difficult as a business navigates the perilous and murky waters of the business world. Whether the business has a small, distinctive customer base or a large, varying customer base, finding customers who are willing to buy a business’  products/services and talk about it can be a trial in and of itself. However, as social media becomes more and more of an everyday activity for the world’s population, businesses can adapt to this newest form of marketing/advertising and truly begin to grow their customer base through conversations, viral videos, social networking sharing and so forth. With certain social platforms such as LinkedIn that potential customer base can be refined to find the potential customers-in-the-rough that could rocket a businesses success exponentially.

Social Media Statistics of the Affluent

In the article “Nearly 90% of Affluent Consumers Use Social Media [Study]“ the author talks about the ways in which social networking sites like LinkedIn offer a startling gateway for businesses into the lives of the affluent. Whether a business uses Facebook, Twitter, Google+ or StumbleUpon, social media sites are a resource for the right customer base that shouldn’t be ignored.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Chicago Social Media: Twitter Tips for Local Businesses

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Posted on May 15, 2013 by Lilu Westwood

As a Chicago social media agency we often get asked about tips on how to use Twitter by local businesses. Social networking sites as a whole are global and oftentimes local businesses can find it hard to make a dent in the global conversations going on and make their efforts successful. Whether they are a big business that has its hands in countless local pots or a small business just starting out, Twitter can be used effectively you just have to know how to navigate the murky waters.

The Chicago Social Media World

The Chicago social media world is much like any other arena in the world as it has an ebb and flow of conversation and information that local businesses can tap into. It is similar to the high school scene in a way… you have to know who’s popular, who can help you get connected and where the best connections/conversations can be found. The social networking scene may be a little more quiet and unassuming, but it can be just as cut throat as any high school cafeteria in America. The trick is to just get in where it best suits your business and keep a hold of that spot.

Twitter Tips for Businesses in Chicago Social Media

In the article “5 Essential Tips For Local Businesses On Twitter” you can get invaluable tips on how to navigate the cutthroat waters of the social media scene to your benefit. Whether you are looking to just dip a toe in the water or go in with a full head-on dive, the Chicago social media scene requires a little skill and finesse to effectively navigate.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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3 Reasons to Outsource Your SEO

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Posted on May 15, 2013 by Lilu Westwood

Outsourcing your SEO is something that every business using search engine optimization needs to consider whether they are a small local company or a big multinational conglomerate. The use of optimization to carefully optimize content is a way of ensuring that a business’ online content, whether it is product pages or advertisements, is ranked high on search engines and seen by specifically targeted audience. But, doing so it’s as easy as just including a few keywords… it takes talent and know-how. Without these two things search engine optimizing can quickly go from a benefit to a hindrance… so here are 4 reasons to outsource SEO.

SEO Requires Expert Knowledge and Specific Skills

The task of successfully coordinating an SEO strategy can be very similar to navigating a minefield… one wrong step and all of your efforts go up in a plume of smoke. Search engine optimization requires an expert knowledge and specific skill set of the intricacies of algorithms like Google’s Penguin & Panda, the current web trends, understanding of the use of keywords/meta tagging/backlinking and much more. It is a complicated dance that requires precise steps to make your efforts successful.

An Effective SEO Strategy Requires Dedication

What most people don’t understand is that SEO requires dedication for the present and long into the future to remain effective. Once a search engine optimization strategy has been put in place only half of the work is done… next comes a tireless campaign to keep fresh content continuously coming, drive traffic to the website, analyze results (then adjust the strategy accordingly), etc.

Outsourcing SEO Allows Your Business to Focus on What it Does Best

When your business started however many years ago it was you began with a singular purpose in mind whether it was offering quality clothing at reasonable prices or providing legal counsel to your customer base. You did so because you had a passion and a particular skill set that was centered on that purpose… however, incorporating SEO into your business structure takes away from that singular dedication and gobbles up the time of you and your employees that would be better suited towards furthering your businesses specific goals. SEO requires a seemingly endless amount of time consuming effort and if you get stuck in a cycle of putting more time and effort into your search engine optimization strategy you will be endangering the overall success of the business.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Social Media Infographic: The Statistics Behind Twitter and Lead Generation

Posted on May 14, 2013 by Lilu Westwood

When it comes to social media and specifically Twitter, there is a big divide on whether it is truly beneficial to businesses who are looking to generate leads and increase overall sales revenues. Twitter and other social networking sites are places where people bounce from conversation to conversation as information about businesses, groups and individuals are passed between people. This is a boundless place where businesses can interact with their current customers and they develop relationships with future customers to their advantage.

Why Twitter and Social Media can Benefit a Business for Lead Generation

Of course telling you why something is good for your business may not hold as much weight as showing you, so below you will find a detailed infographic that outlines why social media giant Twitter is a place where marketing and lead generation are readily at hand.

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Social Media: A Veritable Goldmine of Potential?

In today’s world social networking sites comprises a significant portion of online interaction from Twitter to Facebook, Google Plus, LinkedIn and More. Roughly 65% of all internet users (which is millions upon millions) use social media to communicate and interact with both businesses and individuals. They get online with the sole purpose of talking about the things they are interested in, learning about the products/services/businesses they don’t know about and generally interacting to build relationship both professional and personal. This is a resource that any business willing to build solid foundations with their customers and build revenue should grab hold of and truly begin to take advantage of in the years ahead.

(Source: Search Engine Land. Top image credit: Dalibor via Shutterstock.)

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Chicago SEO: What Search Engine Optimization Mistakes are You Making?

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Posted on May 14, 2013 by Lilu Westwood

The demands of being a Chicago SEO agency requires we have a great deal of experience and skill in the optimization world, but for many businesses the task of optimizing their online content may not be as easily done as a company that uses search engine optimization as its bread and butter. Because one of our main goals is to offer search engine optimizing of content and high page ranking to our clients, our skills level and experience in what works and what doesn’t is high. Not every business out there has the same level of experience to know if they are making SEO mistakes without realizing it.

Chicago SEO: The Mistakes that can Cost You

If you’ve been in the online business world for even a little while you know that search engine optimization is vital to ensuring that a business’ online content is found by searchers and that not doing so can hurt your business’ success. However, it isn’t as well known that doing SEO in the wrong way can be just as detrimental. Our Chicago SEO tactics have been created in a way as to benefit the client while adhering to even the smallest of unwritten rules in the search engine world that can hinder a webpage’s high page ranking. Those without that deeper understanding of search engine content can quickly get lost in the mire of tactics and end up hindering the success of the SEO optimization because of little mistakes that may fly under the radar.

Chicago SEO: Find Out the 5 Biggest Search Engine Optimization Mistakes You Could be Making

In the article “Are You Making These 5 Basic SEO Mistakes?” you can get started in understanding the ways in which you are hurting your search engine optimizing efforts without even realizing it. As a Chicago SEO company we know that ensuring your content is found easily and in the right way can aid in the success of your business’ online efforts, so take a look and see if you are using these detrimental optimization mistakes.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Measuring B2B SEO Peformance without ROI Statistics

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Posted on May 13, 2013 by Lilu Westwood

The purpose of SEO is to help web content gain a high and visible ranking on search engines such as Google, Bing! and Yahoo, but for many B2B companies a large part of the overall search engine optimization strategies they employ are left with no visible ROI statistics to help gauge success. For those who have lived under a rock for the past few decades ROI is that overall return on investment that a company receives due to the efforts of marketing, advertising, SEO or other business strategies. It is the way that many companies gauge their successes and failures in individual strategies and either redevelop them or carry on as they were.

B2B’s and SEO Performance

For many B2B companies their efforts and overall successes can be largely unnoticed by the mainstream world. Because they solely do business with other businesses it can be difficult to not only market their products and services, but to gauge the successes of those efforts because they conduct their business without the public’s purview. Search engine optimization is one way that B2B businesses can help to bring their targeted audience towards certain web content without truly moving mountains to do it… however, not every SEO strategy works and that is where gauging ROI comes into play.

Ways to Gauge ROI SEO Successes for B2B Companies

In the article “5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World”, you can learn about five useful ways to gauge search engine optimization successes without invaluable ROI statistics. Businesses doesn’t have to always conform to the set SEO standards of success, sometimes it has to conform to the business instead and with these tips you can make it happen.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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Web Design Chicago: How to Get Better Website Conversions

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Posted on May 12, 2013 by Lilu Westwood

In the process of being a web design Chicago firm, we have been asked countless times how web design and website conversions go together. For the most part, many people see website design as more of an aesthetic process rather than a wholly inclusive process that helps to not only create a beautiful website, but make if functional and successful in its goals as well. They would be mistaken. When it comes web development the art of creating a web site is balancing what is outwardly beautiful with what is functional. A web site design is only as good as the behind the scenes processes that help to direct traffic to products, services and important information.

Web Design Chicago: Making Your Website More Successful with Increased Site Conversion

For a business website, site conversions are kind of like the Holy Grail… they are the stuff of legends and one of the main goals of any business website. Without a successful website design, the chances of having truly effect website conversion isn’t as likely. That is why quality web design Chicago agencies use effective ways of turning a site’s web site design into a sort of funnel that directs website users towards specific targets that help to make the sale. From “Call to Action” buttons to the overall layout of the webpages, increasing site conversion with web design can be very easy if you know what you are doing.

Web Design Chicago: Tips on How to Increase Site Conversion & Sales

Creating and maintaining a truly successful website is a process that is continually evolving , but some things like creating a great website design will always go hand-in-hand with site conversions. In the article “5 Simple Web Design Tips To Improve Site Conversions” you can get useful tips on how to turn your website into a site conversion machine. Whether you do the actual work yourself or get a web design Chicago company to help you make it happen, using the web development of your website to increase sales and customer conversion rates is within your grasp.

Have a Question? Ask Us Or call us @ 1-800-379-2829 to speak to one of our consultants.

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