Instagram launched something amazing. In their own words, “It’s not a photo. It’s not a gif. It’s a Boomerang.” Boomerang from Instagram is a newly launched video app that takes snips of pictures and turns them into something else.
The Boomerang app captures images with a click of a button. The app then combines the images into a short video that can be played in either direction: forwards or backwards. These mini videos are then available locally on your camera roll for easy upload to your favorite social channels.
According to a 2015 study by Social Media Examiner, only about 26% of B2B marketers are currently using Instagram. This, however, does not mean that your business can’t find value in using Boomerang.
The same social media study cites that 88% of B2B marketers use Facebook, and 83% use Twitter. Though it was launched by Instagram, Boomerang is not meant to be used exclusively through that platform. Since the Boomerang videos save to your camera roll, you can technically upload them anywhere, to your business’s social media platform of choice.
Like any Internet video marketing, you have to align your Boomerang videos to your brand’s message and sales goals. For example, you can use Boomerang to:
This app’s forward-backward-slow-motion-fast-motion capabilities allow you to create hyper-creative, highly stylized pieces which can really highlight your business’s product, culture, or brand.
Video marketing in any form can be a challenge for a small business, and when you add this highly artistic element, things can get tricky very quickly. Consult with a social media professional at eBizUniverse for more information about creating a comprehensive video marketing strategy that aligns with your sales goals.