Google has rolled out the beta version of the new and improved search console and SEO’s are more than happy, to say the least. The most promising new feature is the access to 16-month-old historical data. It enables year over year comparison which is great from every aspect.
Google has built the new search console from the scratch and not all features are available yet. They are still working on it, and they will keep on adding useful features from the old search console to the new. So as of now, most of the tools you will click on will have a coming soon message.
However, you do have access to the performance tool which is easy to understand with filtering options like: By device, country, impressions, CTR and more.
The Index coverage report is the perfect blend of old index status & crawl reports errors. It enables you to see how well Google is indexing your site as well to identify and fix any issues.
The new search console will also help you validate newly fixed AMP URLs. The updated AMP status report will provide details into the specific Errors.
As of now, the above-mentioned tools and features are the biggest highlights of the new search console. But it’s still in the beta mode and many tools and features are yet to come, so stay tuned.
We will keep you updated on new features as and when they go live.
Google was testing a new video feature in early January that allowed business owners and customers to add videos, related to the business. Allyson Wright from Google My Business advertiser community announced that they have fully rolled out the video feature and now all the business owners can add videos to their listing. These videos will be visible on Google Maps and local search results.
Some important points to consider:
The process to add videos is same as photos. Go to your GMB dashboard, click photos on the left and instead of adding photos, add the link to the videos.
It’s 2018 and if your web page takes more than 10 seconds to load, then you are far behind! Nobody likes to wait for minutes just for your page to load — they will simply hit the back button. According to a study, 53% of the users will abandon the site if it takes more than 3 seconds to load! So it came as no surprise when Google announced that site speed will be a ranking factor within the mobile search results from July 2018.
However, Google assured that only a small percentage of the sites will be affected by it since the majority of the site loads faster than 10 seconds. Also, there will be exceptions to websites which provide relevant and high-quality content to users. Those websites can still rank well in the search engine result pages because the intent of the search query is still a strong factor.
If you are not sure about your site’s speed, you can use the Google’s “Test My Site” tool. This tool uses a standard 3G connection to replicate what most people are using to surf the web using mobiles. It not only tells you about your site speed but also gives suggestions on how you can improve.
What About AMP?
Google’s announcement stated that it “applies the same standard to all pages, regardless of the technology used to build the page”, which means AMP gets no special advantage except that by its very nature it will pass all of these speed standards with flying colors. However, that doesn’t mean that you get an automatic pass if you’re using AMP because you need to be sure that everything is set up properly.
If you need any help with mobile optimization, we can assist. Just reach out to us and we will be able assist you further.
Re-marketing is good but only if done in a balanced manner. Many advertisers overdo it and as a result, annoy the users. Although Google can’t tell advertisers to stop targeting a particular user, they may give the power to the users to block re-marketing ads coming from a specific advertiser.
Recently, YouTube has announced that it will demonetize all the small channels on the platform, as per the site’s new eligibility criteria channels need to have more than 1,000 subscribers, with at least 4,000 hours of watching within the past 12 months.
The decision came after Logan Paul’s ‘suicide video’ incident. According to the company, the decision of demonetizing the small channels is taken in order to, “prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube.”
The channels that fail to meet these criteria will no longer be able to monetize and will lose access to tools and features associated with the YouTube partner program by next month. If any channel fails to meet the criteria but, later if they manage to pass it, will be automatically re-evaluated in the new criteria. All the new channels joining the platform will have to, manually apply for evaluation.
Though many are criticizing YouTube’s new policy and terming it as “favoritism” for big channels or “penalty” for small channels, it is not a bad decision.
Let’s face it – Google Chrome is the fastest browser of them all. This is all due to the multi-process architecture which gives it a lot of flexibility, and a light core which prevents it to be a base for plugins (something that Firefox and the Internet Explorer can relate to).
Obviously, the speed and seamless user experience have been the major reason why Google Chrome has been a top choice browser on the marketplace for extensions. If you are using a different browser, you should know that Google Chrome is currently the fastest. But more importantly, you should know that it will become even faster!
Due to a new data compression algorithm that the teams have been developing over the past few months, every Chrome user is expected to get a boost in the performance of the browser and see faster loading times than ever. The increase speed is all due to the algorithm named Brotli, which launched in the last stable Chrome release.
As Google says, Brotli is an algorithm that is able to speed up Chrome from 20 to 26 percent and make it more efficient than ever. The science in this algorithm leverages a compression feature which ‘zips up’ sites faster and results with faster page loads.
Ok, and where is the mobile part in all this?
Apparently the mobile viewers are getting a revamp with Brotli as well. Using Chrome on a mobile device is a seamless experience, but will be among the software getting better by benefiting every user with lower data transfer fees and reduced battery use.
Yes – both mobile and desktop users will be expecting minimum time to load up pages, switch between tabs and minimize Chrome. The main point we can take from all of this is that Google knows their way of improving the user experience.
And the best part?
You can optimize the Brotli as well – whether it’s for your Mozilla or any other browser. The secret in this lies in the open-source code, which can be used by everyone – and in any competing browser.
So in the end, is there anything we can say but thanks, good guy Google?
Did you know most users will abandon a web page if it takes longer than 4 seconds to load? 4 seconds?!? That’s barely enough time to type the word ‘sesquipedalian‘ (which means one who uses big words). So much has changed in the last couple of decades that people will no longer sit in front of their screens waiting for your web page to load.
So, in the spirit of sharing on the internet we wanted to publish the infographic of best practices below to help keep you site and your visitors happy. Fortunately, there are plenty of fixes that can help increase your site speed. On the front-end, restructuring, optimizing and simplifying your website design can help crunch redundant code and remove any bloat from old plugins. On the back-end, utilizing CDN’s, content caching and using a scalable hosting platform such as a virtual private cloud can help optimize user experience.