Creating a Brand Name and Awareness Through Social Media Tools
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
Your online brand reputation plays a major role in your business success as well as customer satisfaction. As per the 2014 Edelman Trust Barometer, about 65% of online users depend on web search to get information related to firms as well as people.
One of the more significant tools which assist businesses in this purpose is social media. It is currently the best tool for businesses. About 92% of the marketers were surveyed for the 2015 Social Media Marketing Industry Report and they felt social media is a vital tool for business.
Furthermore, 90% stated that social media helps to increase their exposure while 69% praised it for being able to develop loyal fans. So, if you have not started social media marketing, you must start to brand yourself using social media.
Steps to Brand
The following are the major steps involved in branding your firm and its products through social media:
- Selecting a Social Media Platform
No doubt, there are various social media platforms available to pick from in order to start the branding journey. But you have to carefully select the correct one which helps in preventing yourself from spreading too thin. The following infographic can give a clear picture on how much significant social media is…
If you are going for multiple platforms in a single instance, it will then create a negative impact on your brand as reaching to the potential audience will be difficult. In order to assist you to decide on the platform, take a quick look at the top three effective platforms:
- Facebook: In terms of name, recognition and number of users, Facebook is considered to be the largest social network. Using this platform, you can gain access to more than 1.55 billion users and even to wide range of tools which in turn can boost your business. Now if you are new to branding, then social media is the perfect place to start. So, not only you can share videos, updates and photos without caring about the limitations, but Facebook will also advertise your business on a well-designed platform.
- Twitter: Irrespective of having 140-character limitation, there is no doubt that Twitter is considered one of the most popular platforms for posting videos, polls, updates, images and more. Twitter can be used for interacting with various users and currently has more than 320 million users (active) worldwide. As a result, it is the perfect choice for handling customer services as well as marketing brands.
- Pinterest: Some people might have thought that LinkedIn would be found on this list; however, Pinterest has overtaken it in terms of popularity and has risen to the top. This platform provides digital bulletin boards which you can use for organizing the collection of pictures that features your work space, offers, and the individuals who are behind the firm. But Pinterest is more of a niche network as the majority of users are women and the popular categories are fashion, exercise and beauty.
- Keeping a Consistent Image
Branding is all about images. From your brand name to logo and to the profile picture, everything has to be instantly recognizable. A unique identity needs to be created through the design. For example, you can use style and color patterns of your logo so that you can establish your brand and even design the pages. Furthermore, you can get more inspiration by checking out what leaders of the industry are doing and taking a page from their books.
- Design Shareable And Valuable Content
Often various businesses make the mistake of creating content which only they want to read. Oftentimes they will simply meet the deadlines which are marked on their publishing calendar without paying attention to what the viewer wants to read. Now what you need to be focusing on is on how to create best and useful content which attract the attention of readers and the want to have them share the content.
As an added benefit you can research what factors engages the audiences. This can be achieved by asking the members directly or by checking out what competitors are doing. But avoid plagiarizing and sharing blindly, as such moves will certainly affect your branding efforts.
Instead you can read these expert tips:
- You need to ensure that the content which you are going to share supports the brand image of your business. One major factor that you must add to your post is humor. But you have to make sure that it goes well with the audience.
- Keep in mind that the content and tone of your post is relevant to the brand. Simply posting a blog just because the topic is trending or you have a personal interest in it is not feasible. All content that you post must be relevant to the website. Any post which discusses about irrelevant topics will be met with criticism, irrespective of how well it has been written.
- Check out which content is getting more visibility on your social network. You have to use analytics to see which articles your audiences are reading and which ones they are not.
- Never be shy from using visual content. You will be surprised to know that images can provide 94% more views when compared to written content.
Discussion
One of the best ways to generate a fan base and create audience is by socializing your content. The first step is to get in touch with social influencers present in your field since they have already established their brand.
Once that is done, you can put their names in the post. This can inspire them to connect and contact you. Ultimately they might share the content you have posted with their followers. You can take part in the discussions in order to show off your expert knowledge even as you are creating a bridge among the audience and you
Wrap Up
Go ahead and follow these tips. And if you just ignore the social media marketing strategies, then your brand value will disappear in no time. Get busy and try to popularize your brand name.
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