Social media is a great (and mostly free) way to gain new customers for your business. Using social media seems deceptively simple, but in order to use it to generate new clients for business you must do so effectively. You’ll need to become familiar with the various platforms and how they can be utilized for your company.
Facebook is one of the most media platforms. You can advertise your business and post information, photos and video. But content you share on Facebook is only visible to or shared with people who are your “friends” on the site.
It’s important to keep all of your platforms updated and current. It’s a good idea to update your social media platforms on a weekly or even a daily basis. You may need to hire a social media professional if you don’t have the time to do this yourself.
Twitter is another useful social platform. But on Twitter, you have “followers” instead of friends. And you can only share content, in the form of information photos and videos with other users who follow you. Information is shared in the form of tweets.
Each tweet can be no more than 140 characters in length.
LinkedIn is similar to Facebook but it is mostly used by businesses and working professionals. You can promote your business on LinkedIn using lead generation, join groups who share similar interests, and connect with people to expand your reach.
You can use social media to connect with current clients and recruit new ones. Encourage clients to “Like” “Follow” or “Connect With” your business depending upon which platform you choose. When used effectively, social media is a great way for customers to share their experiences with other users and therefore potentially generate new clients for your business. Happy customers are chatty.