Holiday Deals are Heating Up – Is Your Website Ready to Handle the Traffic?

Black FridayAs the 2015 holiday deals season gains momentum, everyone looks to your website for deals on products and services you offer. Millions of small businesses around the world do not have a physical location to visit, requiring them to sell goods and services via their company website. However, with the increase in holiday hits, can your website handle the extra web traffic?

Events, blogs, images, and videos are great for your website.  But what about high value shopping days (Black Friday, Cyber Monday)?  Both holidays bring a big test e-commerce websites. The Google Webmaster Central Blog says “[This] can cause a rapid increase in traffic to websites that provide relevant information, and may even cause sites to crash at the moment they’re becoming most popular.”

Prepare a “Lightweight” Version of the Website

Everyone knows if your website requires more than a few seconds to load, either a large influx of visitors will overload your server’s ability to deliver resources to each inquiry, or will simply leave.  It’s a good bet to have a “lightweight” version of your website prepared with lower density, leaner graphics and applications. This will allow your website to load faster and with fewer resources, while still being fully operational.

Have a Capable Back-End

Admin panel for WordPressIf your website is hosted in the cloud, congrats, you’re strides ahead!  But if your website is supported exclusively on your company servers, you might be inviting trouble.

If a great influx of visitors visit your website at the same time, it can overload the local server on which your website is hosted. If you website is hosted on a cloud server, the data is spread out over several servers, all sharing resources to support the extra traffic.

Prepare Your Website

Fact: a sudden surge in web traffic can cause your website to crash.

Let us help you get ready for circumstances like these. Your website is a tool that helps your business grow, and it needs to shine when it’s needed most. A website that frequently freezes or crashes at the moment a new visitor visits is a surefire way to ensure they never return.

Call eBizUniverse at 1-800-379-2829 for more information about our professional website services today.

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