Importance of URL Structure and Directory Structure in SEO

It is not enough that you create an attractive web design to get people to visit your website. Whatever niche you are in, the competition is always tough on the Internet and it gets tougher every day. You need to improve your website’s rankings in various search engines in order to get an edge over your competitors. This is where SEO or Search Engine Optimization techniques are used. Implementing different Search Engine Optimization strategies will get your website to the top pages of various search engines like Google and Bing. With an effective SEO campaign for your website, you will get better exposure on search engines, which can translate to more people visiting your website when they search for products and services related to your website or business.

Different techniques are used by Search Engine Optimization companies to boost a website’s ranking. One of the basic things you need to set up for a website when optimizing it for search engines is its URL structure. The URL plays a very important role when it comes to Search Engine Optimization. This makes sense as URLs are displayed in the search results, just below the title of the document and snippet. Keep the structure of your URLs simple to make it easier for search engines to find your website. Use words that are relevant to your website and avoid using numbers unless necessary for the structure of the URL. It is easier for users to remember URLs if its structure is simpler with no unnecessary parameters. Compare these two URLs for example: “www.yourwebsitename.com/?p=123” and “www.yourwebsitename.com/title-of-article.html”. The latter is recommended because it will give you a better ranking in search engines for your keywords. Those who want to link to your URLs may also use the URL of the page as anchor text. Therefore, you want to keep it simple as very long and cryptic URLs may only intimidate them.

In Search Engine Optimization, a simple directory structure is also advisable. This way, it won’t be difficult for your web visitors to access your pages. Users will appreciate it if the contents of a website are organized. Too many subdirectories will only leave visitors confused. You need to structure it in a manner in which removing a part of the URL will get the visitor to the main page.

There are a lot of things to be learned for Search Engine Optimization. Take your time in finding out the different techniques and methods you may use to bring your website to the top of the results page of search engines, like Google. By knowing the available techniques you may use, you’ll be able to collaborate well with a an SEO company as you are not left out of the dark with what the company is doing to achieve your online marketing goals.

eBizUniverse is a team of professionals with years of experiences under their belt. Contact us to learn more about our Search Engine Optimization services and what we can do to increase your website’s traffic and ranking.

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