Cinemagraphs are relatively new to some business owners, yet they have already proven their worth for many companies. Cinemagraphs have been quite successful in various marketing campaigns in recent years. If you’ve never used cinemagraphs before, allow these success stories to help you consider making them part of your marketing.
What is a Cinemagraph?
Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation. There are several successful cinemagraphs in use now for marketing purposes that catch people’s eye.
Successful Cinemagraph Projects:
House of Cards Email Campaign
Recently, Netflix and Flixel mounted a cinemagraph email campaign to promote the Netflix show House of Cards. The campaign shows the two lead actors riding in a limo, with the only motion happening outside the window. However, the cinemagraph shows the tension these actors are famous for on the show. The companies produced the campaign to make people want to “binge-watch new episodes.”
The House of Cards email campaign and campaigns like it are also successful because they use small files. It’s easier to open a cinemagraph in an email than an internet browser, because it loads faster. This gives you more time to enjoy the cinemagraph; you can play it several times, if you like. The more times someone plays it and the longer it stays in someone’s email, the longer people will remember it making it one of many successful cinemagraphs.
Social Media Cinemagraphs
These days, everyone has at least one social media account. Cinemagraphs have taken social media by storm, especially Instagram, Facebook, and Twitter. The cinemagraphs are fun and easy to share, broadening their audience. One such cinemagraph shows Freddie Highmore as Norman Bates in A&E’s Bates Motel series. The entire cinemagraph is gray and black, and the only motion is a slowly moving rocking chair. It expertly communicates the show’s genre and hooks horror fans into watching it.
However, a social media cinemagraph doesn’t have to be scary or promote a TV show to be successful. People use them to promote hobbies, interests, and small businesses.
For instance, a cinemagraph showing Beauty and the Beast’s Belle using a library ladder, wearing a beautiful smile, communicates, “I love books.” It could also communicate, “This is how I feel in a bookstore,” or “This is how you will feel if you visit our bookshop.”
These days, more people want to see the world, and cinemagraphs are making that possible, if only for a few seconds. Siemens, an Austrian marketing company, converted video shot in Vienna’s subway system into cinemagraphs. The cinemagraphs use tiny animations like a blink or a wisp of hair falling into someone’s face to communicate that travel equals movement.
Additionally, the cinemagraphs subtly communicate Vienna’s subway as an ideal way to get around the city. The overarching message is that Vienna itself is a great place to travel and a great place to start seeing the world. This adds to he awe, making it part of the successful cinemagraphs family.
To get started with your cinemagraph, call us at 847.220.9541 or contact us online.