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by Matt Knopoff

If you want your business to be competitive, you have to say ahead of the curve. As we approach 2017, there are some trends on the horizon that will determine how effective your website is, and how high you can show up on those inclusive Google search ratings. Video and mobile optimization are two of the biggest terms websites need to be on the lookout for with the new year if they want to be successful.

How Video Optimization is Changing

Live mobile optimizationResearchers expect for mobile live video usage to increase tenfold by 2020. This is largely due to the fact that platforms such as Facebook allow companies, businesses, and individual people to live stream their own broadcasts. It is easier than ever for the average person to host live video. This, of course, is in addition to the ever increasing popularity of video entertainment and news options.

One reason why video is so effective is because it catches the attention of the viewers. Studies show the average human attention span is just above eight seconds. Video content is able to engage viewers more effectively, thereby reducing bounce rates. Every company needs to be ready to embrace the flexibility of video.

Mobile Optimization

Responsive web optimizationFor the first time in history, people are using their mobile devices to access the Internet more than traditional laptop or desktop computers. Companies need to be mobile-friendly in order to reach most of the internet traffic. Scaleable browsers and quick loading content are crucial to appeal to smartphone users.

Planning ahead can ensure your business’ success in the coming year. When you’re making your plans, don’t forget about video and mobile optimization.

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Video and Mobile Optimization Will Control Much of 2017