The purpose of SEO is to help web content gain a high and visible ranking on search engines such as Google, Bing! and Yahoo, but for many B2B companies a large part of the overall search engine optimization strategies they employ are left with no visible ROI statistics to help gauge success. For those who have lived under a rock for the past few decades ROI is that overall return on investment that a company receives due to the efforts of marketing, advertising, SEO or other business strategies. It is the way that many companies gauge their successes and failures in individual strategies and either redevelop them or carry on as they were.
For many B2B companies their efforts and overall successes can be largely unnoticed by the mainstream world. Because they solely do business with other businesses it can be difficult to not only market their products and services, but to gauge the successes of those efforts because they conduct their business without the public's purview. Search engine optimization is one way that B2B businesses can help to bring their targeted audience towards certain web content without truly moving mountains to do it... however, not every SEO strategy works and that is where gauging ROI comes into play.
In the article "5 Ways to Create Productive B2B SEO Benchmarks in a 'Not Provided' World", you can learn about five useful ways to gauge search engine optimization successes without invaluable ROI statistics. Businesses doesn't have to always conform to the set SEO standards of success, sometimes it has to conform to the business instead and with these tips you can make it happen.