The era of web technology is upon us and with volatile trends stemming into uncertainties, many SEO strategists have come to believe if the online industry is as reliable as it was before. But turning a blind eye to such platforms can mean the difference of success and failure in an online business.
A failure that can ruin your worth and spiral into a costly catastrophe. So when it comes to owning a website, you need to make sure you take it to town because as the saying goes, “a bad tree does not yield good apples”. If you are aware of the basics, the first step after creating a website is giving it the right exposure. This is where link architecture comes in.
Why Link Architecture is Important?
The link architecture of a website is extremely crucial for spreading your wings across the internet. All the important aspects of visibility and exposure in online marketing such as search engine crawling, Page rank distribution and indexation are acutely sensitive to link architecture of your website.
These factors are also responsible for the UI and navigation of the web pages which ultimately affect the conversions rates of your website. If you have a revenue driven website, then you might as well have to consider putting some serious Link Structure into practice. Here in this article, we have mustered 10 tips that you will definitely find useful in managing a healthy internal link architecture.
Every method has its ups and downs, but for setting your link architecture there are a few more strategies effective than the other. Three factors run their roots deep in link architecture and they are capacity of the website, its type, and the objectives it is set out to achieve. The safest practice that full fills all three into a wholesome bite of effective internal linking is flat link hierarchy with the the use of sub folder and sub domains for the main categories. This not only cranks up the SEO performance, but also sets a concrete architecture for internal linking.
Now this might be the most run-of-the-mill practice, but when it comes to raising rankings for your internal pages it sure as heck is pretty effective. Through targeted keywords and then using them in anchor text, you can enhance the rankings of your website’s web pages. You can also surround your content with a wider range of keywords by using several other variations. This prevents spamming and bans a common side effect of aggressive SEO linking. Just be careful not to get carried away with it.
As familiarity breeds contempt, cross-linking significant pages has become more prominent in. Its powerful, effective and shoots page rank distribution like rocket fuel. Even if these pages are a part of multiple levels of sub-trees, the indexation will still improve regardless. You can easily merge this technique in your content by introducing links in the main text of the page. Showing recommendation to visitors is also an effective method. This ensures the users will remain on your website longer, thus enhancing retention while search engines find your page content more effectively. The bounce rate will also consequently be reduced.
As we know, the homepage dominates the page rank (in most cases). Being the top branch of the tree, it holds highest level in SEO giving the pages near it the best attention while others that are slightly apart get lesser link juice. Through the intervention of overlapping link hierarchy, you can add direct links from the home page. This helps in thrusting rank of the most conspicuous pages without compromising the core structure of your site. You should also consider initiating a link building campaign and introduce external links directly to your page if an internal page is involved with a very competitive keyword.
Tinkering with rank on your web pages can prove disastrous for your website. You are susceptible to lose priceless link juice if you are harboring duplicate content, broken and dangling links within your website. By eradicating these dead links for good, you can revitalize the link structure of your website. It might take time removing dangling links and refreshing pages with fresh content, but it all pays off when the page crawling, indexation and rankings improve. Internal pages will definitely enjoy the good time your giving them through these tips.
According to the guidelines from the boss of search engines, Google clearly suggests less than 100 links per page to keep a smooth working process of ranks for higher importance pages. Having a reasonable number of links are recommended because excessive links are responsible for transferring the link juice to external websites. This weakens the energy required in internal links because SERPs get them sidelined. In order to make sure your potential page rank stays with you, reduce the number of external links.
Why should you avoid ‘nofollowed’ links? Well, for one they do not boost page rank, fail in page’s position in the SERPs, and reduces the page’s favor from several other angles.
According to Matt Cutts, adding the ‘nofollow’ attribute while running a blog is a sign that rank is defective in the site. Using the attribute can result in page rank losses and can reduce your link juice to muck. However, you can use them as referral traffic. A blog comment appropriately placed on a contextual forum has the potential to divert some good traffic to your site.
‘Position’ is a cardinal factor in Google when it comes to calculating the editorial importance of a link in web pages. Links that end up being placed on top of the pages produce greater flow in page rank compared to those links that are positioned on the footer.
Hence, it becomes imperative that the placement of your links has be on the beginning of the page. The use of HTML templates/designs must also be avoided which result in creating on main menu at the page’s end.