Internet marketing has grown in popularity in the recent years. Thanks to the various developments in the world wide web and by different search engines, marketers and business owners are now scrambling to get a good footing online, when it comes to the visibility of their products and services.
A lot of people are attracted to Internet marketing because it is more cost-effective than other advertising and marketing methods. Also, with everyone always online, it is but understandable that business would want to be present where there market is. Those places are in various social networks and search engine. Imagine how many people visit their favorite search engine in a course of 24 hours to look for specific products or services. If you do not rank well in search engines, then you can be sure your target market won’t find you. So, regardless of how functional and aesthetically appealing your website is, if it is not optimized for search engines like Google, Yahoo! and Bing, it won’t generate profit for you.
SEO and SEO Media Marketing are types of Internet marketing where you maximize the use of social networks and search engines to your advantage.
Search Engine Optimization (SEO)
If you are just starting in your Internet marketing campaign, you might have encountered this term a few times too many – enough for you to wonder how effective this method is in bringing in traffic and well, increasing your profits.
Search engine optimization is a process where you try to improve the visibility or ranking of a website in the result page of search engines. This can be done through on-page SEO and off-page SEO.
In on-page SEO, you make sure that your keywords can easily be found by search engines. This is where things like meta-tags, page titles, descriptions, blogs and sitemaps come in. Off-page SEO on the other hand is about creating quality backlinks for your website.
When optimizing your website for search engines, make sure to have quality content in your website. Websites that are stuffed too much with keywords may be penalized by search engines, which may result to your website being removed from search result pages.
Social Media Marketing (SMM)
Aside from search engine optimization, social media marketing is another type of Internet marketing that is very popular these days. This method maximizes that power of social networks like Facebook and Google+ in drawing visitors or prospect clients to your website. Social media marketing also helps increase brand awareness.
Contrary to what some people may think, the gauge of your social media marketing efforts should be virality and not the number of likes or plus 1’s your post received. Shares should be more important than likes. Think about it this way, everything ends when a user simply liked your page. However, when that user shares your page to his or her network, then, you are able to reach a wider audience.
Would you like to learn more about SEO and SMM? Speak with experts from eBizUniverse, a reputable company that offers effective Internet marketing solutions for all types of business. Fill out our contact form or call us at 1-800-379-2829