Target: Chicagoland, Milwaukee, Indianapolis
Introduction: Based in Elk Grove Village, IL, the Schiele Group specializes in graphic design, direct mail, and wide format printing services. Individual project services include bindery, brochures, sales kits, vehicle graphics and letter, on-demand printing, and one-to-one marketing. As one of the largest printing companies in the Chicago area, the Schiele Group consistently delivers high-quality products using superior equipment and up-to-date printing technologies. The company’s reputation is well known in the Midwest and beyond, thanks in part to its clients including Comcast, the White Sox, and the Blackhawks.
Challenge: Despite their well-known clientele and expansive operating base, the Schiele Group wanted to expand both their sales reach and their portfolio. As a paper-based company, the Schiele Group was clearly well versed in the power of print advertising and marketing. Although e-commerce and digital marketing were not completely foreign markets, the company needed assistance gaining ground in this area. Unfortunately, staff at The Schiele Group were not familiar with using such social media platforms and therefore needed proper training and guidance in order to fully understand and operate these platforms. With each staff member having a different level of expertise, eBizUniverse decided upon a training seminar dedicated to teaching Schiele Group staff the benefits of social media.
Solution: To begin the relationship, eBizUniverse took a hands-on approach to helping the Schiele Group make the most of their LinkedIn profiles. Taking place during a two hour course led by a certified LinkedIn instructor, the sales reps of Schiele learned how to optimize their personal profile using keywords, upload a clean and crisp profile image, and connect with prospects, engage them and generate sales opportunities for the company. In addition to this eBizUniverse also engaged in actively managing the LinkedIn profile of top sales executives on a daily basis with the goal of generating leads and sales opportunities.
Results: Today, the solutions implemented by eBizUniverse earned The Schiele Group seven new customers, has generated over several thousand dollars in revenue, and overall LinkedIn activity has increased by over 300%. All in a short span of 3-4 months. Of the fifteen people within the sales department, five were active. Today, that number has increased to twelve. Two of the fifteen account profiles are fully optimized and are actively managed by eBizUniverse in close communication with the profile owners. The remaining employees now have a much better understanding how to utilize LinkedIn for their needs, and properly navigate the platform in order to network with and find sales opportunities.