Cover of the October Newsletter

Heading 1 for the October newsletter

 

In the previous month, various news outlets highlighted significant improvements made to OpenAI’s ChatGPT. These enhancements enable ChatGPT to engage in web browsing, react to audio cues, and process images. Here’s a look at some incredible updates about ChatGPT, and you’re going to love them!

 

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1. ChatGPT Now Surfs The Web

Did you know ChatGPT used to have a limitation on the data it could use? Well, that’s history now! ChatGPT has learned a new trick—it can browse the internet. Yep, you heard that right! It can fetch you the latest info and even give you direct links to the sources.

Right now, this feature is only available for Plus and Enterprise users, but they’ll expand it to all users soon. Just click on “Browse with Bing” under GPT-4.

One thing to keep in mind though; not all websites’ data will be available due to some restrictions. So, while ChatGPT is super helpful, it’s always a good idea to double-check and edit the info it provides.

 

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2. ChatGPT Can Now See, Hear, And Speak

This is where things get really cool. ChatGPT can now understand and work with voice and images. Here’s how it all works:

  • Voice Conversations: OpenAI introduces voice capabilities, allowing you to have interactive conversations with your AI assistant. Just go to settings, opt into voice conversations, and choose your preferred voice from five options. It’s powered by advanced text-to-speech technology and supported by professional voice actors and Whisper, OpenAI’s speech recognition system.
  • Image Interaction: You can also show ChatGPT images to make your conversations more engaging. You can snap a pic and have ChatGPT tell you all about it. Or if you’re wondering what to make for dinner—just snap some pics of what you’ve got in your fridge, and ChatGPT will help you cook up a delicious meal, step-by-step. Plus, in their mobile app, there’s a drawing tool that lets you focus on specific parts of an image.

These image capabilities are available for Plus and Enterprise users, with voice coming to iOS and Android (opt-in within your settings) and images available on all platforms. It’s all powered by some super-smart models, GPT-3.5 and GPT-4, which use their language skills to understand a wide range of images, including photos, screenshots, and documents with both text and images

 

Do You Have Questions About Your Google Business? Ask Us!

 

In a nutshell

ChatGPT is now your go-to source for real-time web information, a helpful companion for voice conversations and image discussions, and an even more powerful tool to assist you in your daily tasks. These updates are a game-changer, bringing ChatGPT closer to being your ultimate conversation buddy. Use these new features to make your daily tasks easier and more fun.

 

Are you getting the best return out of your digital marketing?
Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

Cover for the September newsletter

header number one about google announces changes to how to and faq rich results

 

Google has decided to change the results in FAQ and How-To rich results, showing them less often in the search results.

Google wrote in the post, “To provide a cleaner and more consistent search experience, we are changing how some rich results types are shown in Google’s search results. In particular, we are reducing the visibility of FAQ rich results and limiting How-To rich results to desktop devices.”

Overview of the Change

After these changes, the primary use of FAQ and How-To structured data for site owners will be affected.

Going forward, FAQ (from FAQPage structured data) rich results will only be shown for well-known, authoritative government and health websites. For all other sites this rich result will no longer be shown regularly. Sites may automatically be considered for this treatment depending on their eligibility.

There is no need to proactively remove the structured data, as structured data that’s not being used does not cause any problems; moreover, it has no visible effects in Google Search.

How-To (from HowTo structured data) rich results will only be shown for desktop users and not for users on mobile devices. However, to show How-To rich results on the desktop, Google uses the mobile version of a website as the basis for indexing. So, the mobile version of your website must include the appropriate markup.

Changes in Search Console Reporting

These changes will also appear in Search Console reporting for both of the items.

“In particular, this will be visible in the metrics shown for FAQ and How-To search appearances in the performance report and the number of impressions reported in the appropriate enhancement reports. This change does not affect the number of items reported in the enhancement reports. The search appearances, and the reports will remain in Search Console for the time being.”

 

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Header number two. Discover what google reveals in the new GBP Policy!

 

In the previous month, Google published a new help document, to assist you in navigating your Google Business Profile (GBP) regulations. If you happen to be a GBP Merchant, it’s likely that you received an email notification about this update.

Google Business Profile announcement about simplifying googles policies and guidelines

In their Overview of Google Business Profile policies, Google emphasizes on the importance of ensuring that all content you add to your Business Profile accurately represents your location and adheres to their provided policies and guidelines. In cases where these rules are violated, Google will proactively take action, which could involve restricting the display of content or limiting access to your profile or merchant account.

This comprehensive guide goes on to offer detailed insights into some key areas of Google’s policies and provides explanations for common issues that merchants may encounter. These topics include:

1. Prohibited and restricted content
2. Account level restrictions
3. Eligibility
4. Ownership
5. Posting restrictions
6. Reasons why submitted content may be rejected
7. Other reasons content may fail to publish

It’s important to note that while this document provides valuable information, it doesn’t cover every aspect of Google’s GBP policies and guidelines. For a more comprehensive understanding, Google encourages you to refer to their complete list.

 

Final Takeaway

If you’re a Google Business Profile merchant, especially if you’re new to the platform, we highly recommend dedicating some time to studying the help document. It will help you navigate the GBP landscape more effectively and ensure you comply with Google’s

 

See How You Can Improve Your SEO! 

header section three. Google Ads' new pitch: premium support for small advertisers

In an unanticipated move, Google Ads has started testing a paid version of customer support for its small business advertisers. And guess what? They didn’t even make a grand announcement. Instead, they casually dropped the news via email to one of the digital agencies. Talk about keeping things low-key!

Google mentioned that this pilot is a result of “customer feedback” and is aimed at enhancing the Ads customer experience. The objective? To ensure that small businesses receive the same level of support as the big fish in the pond. However, there’s a twist in the tale. Google’s statement that they’ll be “building on this strategy over time” has raised a few eyebrows. Could this mean that even the big players might have to pay for personalized support in the future? Only time will tell.

For now, it’s still in the pilot phase, and not all small advertisers have been granted access. But if the stars align, Google might roll this out more broadly post-pilot.

For agencies collaborating with clients in this program, there’s a silver lining. They can schedule specialized paid support sessions, ensuring their clients get the attention they deserve.

Wondering if you’ve been chosen for this exclusive pilot program? A quick peek into your Google Ads interface might reveal the answer. And for those scratching their heads at the £40 price tag, it’s roughly $50US. Currency conversion, check!

 

Preferred Language Settings with 3 card options to select email, community, or new pilot

The digital community had its say on X (formerly Twitter), with reactions ranging from sheer disbelief to labeling it as “straight garbage.” One comment aptly captured the sentiment:

a google discussion topic

It’s hard to trust the Big G. The underlying concern? That this “paid support” might just be a gateway for Google to nudge businesses to increase their budgets, even if it’s not in their best interest.

To get the full scoop on this whole affair, tune in to the discussions on X.

 

Do You Have Questions About Your Google Business? Ask Us!

 

Are you getting the best return out of your digital marketing?
Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

In the rapidly evolving world of digital marketing, eBizUniverse recognizes the significant impact of first impressions. With Siteefy reporting about 1.13 billion websites on the Internet, roughly 200 million of them actively in operation, standing out is challenging. The initial moments can either secure a visitor to your site or let them loose into the vast sea of alternatives. The ‘above the fold’ (ATF) content is a crucial factor that can tilt this balance to your advantage. It serves as your digital handshake, setting the stage for all interactions.

What is Above-the-Fold Content?

Banner with "What Exactly is Above the Fold Content?

 

As we navigate the world of digital marketing and web design, it’s crucial to understand key terms that shape how we approach our online presence. One such term is ‘above the fold’ content, a concept that plays a vital role in user engagement and website performance. But before we delve into its significance in the digital space, let’s take a step back and explore where this term originally comes from.

Origins in Print Journalism

If you’re new to digital marketing or web design, you might ask yourself, “What exactly is ‘above the fold’ content?” The term ‘above the fold’ may sound like jargon, but its roots are far from the Internet world. It originates from the traditional newspaper industry.

Above the fold content is from the early days of print news.

During the heyday of print journalism, newspapers were often displayed folded up on newsstands, with only the top half of the front page visible to passersby. Editors quickly realized they had to capture potential readers’ attention immediately, so they placed the most captivating news stories and eye-catching headlines ‘above the fold.’ This ensured that the first thing a potential reader saw was something that piqued their interest enough to pick up the newspaper and read more.

Adapting the Concept to the Digital Age

Fast forward to the digital age, and the concept of ‘above the fold’ has been adapted to web design and digital marketing. In this context, ‘above the fold’ refers to the content visitors see on your website before scrolling down. This could be on any landing page, product page, blog post, or homepage. Just like with newspapers, the goal of the ATF content is to capture the visitor’s attention immediately.

The Importance of ATF Content in Digital Marketing

Above-the-fold (ATF) content — the content that is immediately visible on a webpage without scrolling — holds immense significance. It’s your golden opportunity to attract and retain your visitor’s attention and make a strong, lasting first impression.

 

In this rapidly evolving digital era where user attention spans are dwindling, having engaging and relevant ATF content can make or break a visitor’s decision to stay on your site or click away. Any digital marketer or web designer must understand and effectively leverage ‘above the fold’ content.

 

The importance of ATF content lies in its ability to:

 

  • Captivate your audience
  • Convey key messages immediately
  • Encourage exploration of the rest of your website

 

Research conducted by Nielsen Norman Group reveals the depth of this importance. Their studies found that users dedicate about 57% of their viewing time to the content above the fold. This means that visitors focus over half their time on the initial content they see upon landing on your site. This placement presents a priceless opportunity to engage your audience and guide them deeper into your website.

Examples of Effective Above the Fold Content

  • Apple masterfully uses above-the-fold content to showcase its latest product with a high-resolution image, compelling tagline, and clear CTA, communicating its offering instantly.
  • Netflix employs above-the-fold content effectively with striking visuals from their latest TV shows and movies, a persuasive tagline, and a bold ‘Get Started’ CTA, quickly expressing its value proposition.
  • Airbnb excellently utilizes above-the-fold content by displaying captivating images of unique accommodations and an easily accessible search bar, enticing visitors to start their journey.

How to Optimize Your Above the Fold Content

Do you know how to optimize your above the fold content?

Optimizing your above the fold content is a delicate balancing act between aesthetics and functionality. It involves not just what content you present but also how quickly it loads, looks on different devices, and how accessible it is for all users. Here are some key points to consider when optimizing above the fold content:

Engaging Visuals

High-quality images, videos, or animations can instantly grab visitors’ attention. However, remember that these visuals should be relevant to your content and resonate with your target audience.

Clear Value Proposition

Your above the fold content should clearly communicate what you offer and why it matters to the visitor. This could be a compelling headline or a concise summary of your services or products.

Simplicity and Clarity

While providing enough information to engage the visitor is essential, avoid overcrowding the space with too much text or elements. A clear headline, a succinct description of your services or products, and a solid Call to Action (CTA) can effectively convey your message without overwhelming the visitor.

Mobile Optimization

In our mobile-first world, your content must look great and function well on all devices. This means ensuring your images, text, and other elements scale well on different screen sizes. Remember, a significant portion of your traffic will likely come from mobile users, so neglecting this aspect can considerably impact user engagement.

Load Time

The speed at which your above the fold content loads is critical. Slow-loading content can frustrate users and lead them to leave your website. Optimize your images and other media to ensure they load quickly, even on slower internet connections.

Utilization of Empty Space

Empty space, or white space, isn’t wasted space. When used strategically, it can help highlight your key content and make your site more readable and visually appealing. It provides breathing room for your visitors’ eyes and helps guide them through your content.

Accessibility Guidelines

Finally, in your quest to create engaging above, fold content, don’t forget about accessibility. Ensure your website is accessible to all users, including those with disabilities. This could involve using larger fonts, providing alt text for images, and ensuring your site is navigable using a keyboard.

 

Optimize Your Above-the-Fold with eBizUniverse Today!

The Power of Split Testing

Perfecting your above the fold content isn’t a one-and-done deal. It’s a continual improvement process, and split testing (or A/B testing) is a powerful tool. This involves creating two versions of a webpage with different above-the-fold content, then showing each version to a portion of your visitors to see which performs better. Analyzing the results allows you to make data-driven decisions on optimizing your above-the-fold content for maximum impact.

The Role of Above the Fold Content in Your Overall Marketing Strategy

Above-the-fold content doesn’t just influence first impressions—it’s a pivotal part of your overall marketing strategy. It impacts SEO as search engines like Google consider user behavior when ranking websites. Engaging above-the-fold content can increase dwell time, lower bounce rates, and improve search engine rankings. It also boosts conversion rates by quickly engaging visitors and prompting them to take action.

The Benefits of an SEO Audit

An SEO audit is a vital tool in the digital marketer’s arsenal, comprehensively analyzing a website’s performance in search engine rankings. This process is not just about identifying how your content performs—it’s about understanding the overall health of your website and improving its effectiveness.

"SEO" on a purple background

Choosing a trusted digital solutions provider like eBizUniverse for conducting an SEO audit offers numerous advantages:

 

  • Uncovering Weak Points: An SEO audit can help you discover areas of your website that need improvement for better visibility and engagement, including the all-important first impression content.
  • Competitive Insights: The audit process often includes comparing your website to others in your industry. This gives you a clear picture of where you stand and what elements you could improve or innovate.
  • Enhancing User Experience: Optimizing your website based on SEO audit results can significantly improve the user experience, leading to higher visitor retention and conversion rates.
  • Refining Your Strategy: The valuable insights from an SEO audit allow you to refine your digital marketing strategy. It provides actionable data about your content’s performance and the changes needed to boost it.

 

An SEO audit brings everything together, providing a holistic view of your website’s performance. It’s not just about refining your initial impression content but ensuring that every aspect of your site is optimized for success. By partnering with eBizUniverse, you can achieve seamless and effective audits that drive better results and a stronger online presence.

Final Thoughts

The above-the-fold content is much more than just the first thing visitors see—it sets the tone for their entire visit, impacts your SEO, and significantly influences conversion rates. It’s your digital shop window—a missed opportunity if ignored.

 

Ready to make the most of your above the fold content? Let us at eBizUniverse help! We specialize in crafting compelling digital experiences that drive results. 

 

Contact us today at 1-800-379-2829, and let’s create a powerful first impression together!

 

Cover Page for newsletter insider secrets.

Pages Two of the newsletter with subject 1 asking who how and why is changing you content game.

See How You Can Improve Your SEO! 

Page 3 continuing the debate analysis of human vs AI content creation.

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Page 4 of the newsletter with the title google business profile services are now affecting local rankings

See How You Can Improve Your SEO! 

Page 5 of the newsletter the final takeaway of the google services debate

Analyze your site?

Page 6 of the newsletter titled google make a mistake its automated system removed local guide review

Are you getting the best return out of your digital marketing?
Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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Thanks to a study that was earlier published by Sterlingsky, we learned that if a local listing manages to garner 10 reviews or more, they get a ranking boost in the Local Search Results by Google. The study also shed light on the fact that the recency and length of the reviews play an important role.

 

Last month, we saw the results of another study being published! This new study suggests that reviews with more than one upvote tend to stay in the top ten for around 100 more days as compared to those with one or no upvote.

Take a look at the chart below that clearly indicates the more upvotes a review gets, the longer it stays in the top ten.

Considering the fact that a previous study conducted in 2021 reported that the upvotes play no role in moving a review up in position, the findings of the latest study have surprised many.

Why This Is Important?

Having useful reviews appear in the top ten is bound to be more beneficial not only for your business but also for your customers. Hence, it is recommended that while asking your customers to leave a review, you also ask them to upvote the helpful reviews they find on your listing.

Are you interested in repairing your online reputation to increase your review quantity? Contact us to see how eBizUnvierse can improve your online reputation.

According to Google, links may become less important in the future. But a recent survey contradicts Google’s prediction. The survey says that links continue to be a critical ranking factor.

The survey anonymously asked 755 professional link builders about how they build links, what works best / worst for them, and what it really takes to make link building work for their business.

Here’s a summary of the most interesting findings and key statistics:

  • 3% of link builders pay for links. We knew this number would be high, but didn’t expect it to be this high.
  • We broke down the specific amount being paid and found that the average cost of a paid link is $83.
  • However, when comparing those who pay for links VS those who don’t, we found that paying for links yields only an extra 2 links per month.
  • In-house SEOs pay 75% more for links than niche site owners. Nobody seems to have a problem spending other people’s money.
  • Looking at all links, when salaries are factored in, we found that experienced link builders can build links 41% cheaper.
  • It takes an average of 3.1 months to see the impact of a link on the search ranking, with very few saying it takes longer than 6 months or less than 1 month.
  • Guest posting is, by far, the most popular link-building tactic. It is somewhat contradictory to the point that the same people said creating content or linkable assets is the most effective link-building tactic.
  • Google has told us that nofollow is a hint, not a rule. Our participants agreed, as 89.1% of link builders say nofollow links have an impact on rankings.
  • Looking for a way to boost your results? Are you using social media for outreach? Link builders using social media build 22% more links than those who don’t.

This survey was published in November 2022, just before Google’s Link Spam Update. This update specifically targeted purchased links, showing that Google still considers links to be an important part of its ranking algorithm.

However, there is a possibility that Google is overestimating its ability to detect purchased links. Only time will tell if buying links is still a viable ranking strategy. So, for now, be careful and stay tuned for updates.

Are you having trouble keeping up with all the Google SEO updates recently? Contact us and see how we can help you maintain your high ranking without sacrificing your time.

There is a question that is being discussed all over the world now: Can ChatGPT answer all of our questions in the way we want? And if it can, will it revolutionize how we search for and ask for things on search engines? Well, you may wonder, discuss, or throw your opinions straightaway, but Microsoft is bringing ChatGPT’s AI question-and-answer service to its Bing Search, opening a whole new world of possibilities for us to interact with AI in everyday life.

This chatbot, launched by OpenAI, has become incredibly popular across the globe. Everyone, not just professionals, is using it for their projects, research, homework, writing essays, and getting answers to their queries. Some people loved it so much that they called it the “Google killer!” So, is it a code-red for Google, or are we going too far? Let’s find out.

Launched in November 2022, ChatGPT is based on OpenAI’s GPT-3.5 family of large language models and has been refined through supervised, reinforcement learning techniques. It can teach itself how to answer questions by using content drawn from the web that dates up to 2021. However, it has difficulty keeping up with recent and popular topics!

Keeping all that in mind, Microsoft is planning to launch a version of its Bing search engine that uses the artificial intelligence behind ChatGPT to answer search queries instead of simply providing a list of links. This feature will depict a human-like interaction, which Microsoft thinks will help it outflank Google.

So is it really a “Call the ambulance!” moment for Google? Well, experts in the industry are saying no. Google already has advanced AI and machine learning that can do the same as ChatGPT or even better. And to add to this, it has ways to detect AI-generated plagiarism and scraped content. In conclusion, it’s a “Call the ambulance, but not for me!” from Google’s side.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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If you receive this message from Google, “Your business profile on Google has been unfortunately suspended, and the reason for the suspension normally is only “due to quality issues” or “suspicious activity”, if you are on Google Business Profile Manager, or “this profile doesn’t follow the guidelines” if you are on Google Search Dashboard,” Google has suspended your account.

Let’s know more about the “Suspended” alert messages from Google and the most common reasons for a profile suspension.

Main Suspended Messages from Google:

Suspended for suspicious activity:

  • “Your listing has been suspended because it was flagged for suspicious activity”
  • “This location has been suspended because it was flagged for suspicious activity”
  • or “Your Business profile on Google has been suspended because it was flagged for suspicious activity”

Suspended due to quality issues:

  • “Your listing has been suspended due to quality issues”
  • “This location has been suspended due to quality issues”
  • “Your profile has been suspended due to quality issues”

Suspended because this profile doesn’t follow the guidelines:

  • “Your business is not visible” followed by “Your access has been suspended because this profile doesn’t follow the guidelines. Edit your business info and learn how to regain access”

Want to know what that means?

Your Business Profile Listing has been suspended because it was flagged for suspicious activity.

Why was your Google Business Profile flagged for suspicious activity?

Normally this type of suspension is due to:

Certain Profile Edits (Business name, Address, Service Area Business, Phone number, Category)

Several edits were made in one single section, and it does not matter which edits were

The owner’s Google Account was suspended

Your Business Profile Listing has been suspended due to quality issues or doesn’t follow the guidelines.

Why was your Google Business Profile suspended due to quality issues?

Normally, this type of suspension is due to:

  • Google Algorithm signalized issues with your profile, most of the time because:
  • Finds conflicting information about your business on the web (directories, Social Networks, your website)
  • Identifies your address as a residential address, co-working space, PO Box, UPS Store, Virtual address
  • Found duplicates (How to find and remove duplicates)
  • User(s) reported the listing on Google through the “Suggest an edit” feature – Algorithm suspension if it thinks reporting is justified
  • User(s) reported through redressal form – Manual suspension by a Support Agent

Here are the Main Reasons That Get Your Google Business Profile Suspended:

  • Keyword stuffing your business name.
  • Using a P.O. Box or UPS store address.
  • You set up your listing at a virtual office or co-working space address.
  • You have a service-area business and are displaying a physical address.
  • You have an online-only business.
  • You are in a high-risk business category, like lawyers, plumbers, HVAC, locksmiths, rehab centers, etc.
  • If another business shares the same address.
  • You have made a bunch of changes/edits to your GMB profile in one sitting.
  • The URL you add to your GMB profile forwards/redirects to another website or links to a social media page.
  • If you change your listing from a Storefront to a Service Area Business (SAB).
  • Your address or hours don’t match what is listed on your website or other online business directories/citations.
  • You list your business hours as 24/7.
  • An owner user (sometimes a manager) on your profile got their Account suspended – so your listing got suspended because they got suspended.
  • You created multiple listings for the same business at the same address (duplicate listings).
  • Photos, Posts, Services, and Business descriptions are spammy or against Google’s policies.

The thing you need to worry about is Google doesn’t tell you the reasons why your business account was suspended.

Yes, Google doesn’t tell the business owners about the reasons why their profile was suspended. Even if you contact support asking for the reasons, they just tell you to go through the guidelines and try to figure out by yourself the why.

Google’s advice on how to resolve the business profile suspension issue

Google Business Profile’s support article only advises:

  • Review the Google Business Profile guidelines.
  • Ensure your profile follows the guidelines.
  • After your profile meets the guidelines, you can ask for reinstatement

And if it is denied, you can appeal; but it does not tell you how.

Note: Even though the reinstatement process can be very frustrating, please note you should never: remove the profile from the dashboard (you will lose all the reviews); create a new profile (high chances of getting suspended, even if Google support tells you to do it); or submit multiple reinstatements yourself (will only delay your case).

Is your listing suspended? Get in touch with our team to get it unsuspended!

Many business owners and SEO experts had a baffling afternoon on 23rd September, Friday. The reason being the roll out of a fix for the bug that caused a number of businesses to experience a drop in local rankings in the last month.

A local search expert uploaded a post on Twitter about this.

Referred to as the “Kansas” bug, it has been dropping some service area businesses in the middle of the USA — in Independence, Kansas in Google Maps / Google My Business.

However, thanks to the recent fix rolled out by Google, some of the businesses have recovered their local rankings, albeit not as they were before the shakeup.

Why this matters — It’s always nice to know it wasn’t you when it was them.

See How You Can Improve Your SEO!

Your meta descriptions are important for your website’s SEO. Make sure they are clear and concise so potential viewers will be able to get a good idea of what your page is about before clicking through to it. In addition, high-quality descriptions can be displayed on SERPs, and can also help improve the quality & quantity of your website’s search traffic.

Let’s dive into some examples to get better at writing meta descriptions

DETAILS INCLUDED BAD WAY OF WRITING GOOD WAY OF WRITING
Keywords
  • <meta name=”description” content=”Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles”>

 

  • Just a list of keywords

 

  • <meta name=”description” content=”Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.”>

 

  • Explains what the shop sells and details like opening hours and location
Description for articles
  • <meta name=”description” content=”Local news in Whoville, delivered to your doorstep. Find out what happened today.”>

 

  • Same description used for every news article
  • <meta name=”description” content=”Upsetting the small town of Whoville, a local elderly man steals everyone’s presents the night before an important event. Stay tuned for live updates on the matter.”>

 

  • Uses a snippet from the specific news article
Summary of the page
  • <meta name=”description” content=”Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.”>

 

  • Doesn’t summarize the page
  • <meta name=”description” content=”Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including over-easy, sunny side up, boiled, and poached.”>

 

  • Summarizes the whole page
Length of the description
  • <meta name=”description” content=”Mechanical pencil”>

 

  • Too short
  • <meta name=”description” content=”Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and Schoolbus Yellow. Order 50+ pencils, get free shipping.”>

 

  • Specific and detailed

Lastly, your descriptions should be easy for people to read and understand and should also be diverse, so potential customers can get a good sense of what your product or service can offer them.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

September DIGITAL MARKETING INSIDER SECRETSSeptember DIGITAL MARKETING INSIDER SECRETSSeptember DIGITAL MARKETING INSIDER SECRETSSeptember DIGITAL MARKETING INSIDER SECRETS

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September DIGITAL MARKETING INSIDER SECRETS

In August, Google announced a new big search ranking algorithm update, named the helpful content update – probably its biggest update in a decade.

 

What We Know

The helpful content update will target websites with a relatively high amount of unsatisfying or unhelpful content, where the content has been written explicitly for search engines to leverage rankings.

Unlike many Google algorithms that get applied page-by-page, this new helpful content update will be sitewide. That means that if Google determines your site is producing a relatively high amount of unhelpful content, it will impact your whole site.

This reminds us of the early Panda and Penguin update days. Just as a quick reminder – or in case you weren’t working in SEO a decade ago – those updates did a lot of damage back then, and we made significant changes to our SEO strategies to recover and protect our client websites.

 

Which Sites Were Likely Impacted?

According to Google, this update impacted these types of content the most:

  • Online educational materials.
  • Arts and entertainment.
  • Tech-related.

This is because content written in those areas has historically been written more for search engines than humans.

These are the folks that were hit the hardest:

  • Publishers focused on a broad range of topics like CNET, Forbes, etc.
  • Sites that collect and monetize organic search traffic without providing unique value.
  • Sites that have content created with AI tools like Jasper or Copymatic.
  • Sites with SEO doorway pages created for the sole purpose of boosting rankings.
  • Sites with spammy content with a very high keyword density.

 

Our Observations:

We were quick to run a deep ranking audit of more than 3.5K websites, and we are happy to inform you that so far, this update did not have any significant negative impact on our client’s websites. In fact, we have seen good improvement in positions for the sites we are working on. This implies that our content strategy, in conjunction with our other SEO efforts like on-page optimization and link building, is working well and protecting our client’s websites.

 

Analyze your site to see if it is up to date!

 

September DIGITAL MARKETING INSIDER SECRETS

Are your GBP posts getting rejected? Well, that’s because GBP has added more restrictions to its list of guidelines. As stated in their support document under the “Avoid Spam” header, Google warns business owners to avoid uploading duplicate photos, posts, videos, or logos.

Here’s a screenshot of the other guidelines that you should know.

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So, using original images & relevant content is the only way to get your posts accepted.

Need help? Get in touch with our technical support team for assistance.

 

See How You Can Improve Your SEO! 

 

September DIGITAL MARKETING INSIDER SECRETS

Recently, it has been discovered that Google Maps is emailing customers who have posted a review for any business when their review is flagged as fake and, therefore, not posted.

It came to light after Lucio Laria – Consultant SEO International raised this issue on the Google Business Profile community. When a help forum titled Legitimate review started getting flagged as “Fake Engagement”, he wrote:

 

Hello,

I just settled my Google profile and asked my client for a review. Google is filing this review as a fake engagement when this person is a legitimate client of mine.

I’m waiting for this to be fixed before asking other of my clients for their reviews.

Why is this happening, and how can I fix it?

Thanks,

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Among the many conjectured reasons and suggestions put forth by knowledgeable forum members are the following:

  • It may be related to the review content. See Prohibited and restricted content. Ask the reviewer to delete it and then write a new review.
  • It may be due to a problem with the reviewer’s account.
  • Because the provider is in France and the client is in Argentina, the distance between them could be the reason.
  • Ask the reviewer to try again, leaving a 4-5 sentence review, and add specifics about the services provided and, if pertinent, the location at which they were provided. If that fails, ask them to leave a review from another account.

The reviewer received the email notification about 15 minutes after posting the review. As the forum community pointed out, the review was being “filtered by an algorithm that enforces Google’s content policies”.

 

Why You Should Pay Attention to This Issue:

As we all know, getting legitimate reviews is not an easy task. It takes a lot of effort to impress a client and even more to convince the client to post a good review. It is disappointing when our sometimes hard-to-get legitimate reviews get taken down for “algorithmic” reasons, as requesting the client to post it again can be a bit awkward.

So, it’s crucial to learn how to get our good reviews to stick the better we can prep our customers and clients to get it right the first time.

 

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

 

 

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August DIGITAL MARKETING INSIDER SECRETS

Google updates its algorithm frequently. At times, they announce the major updates beforehand, and at times they inform after initiating one. The last update was rolled out on May 25th, and to learn about such updates, we had to wait for tweets & official answers from the team.

 

Google thought of improving this process and has created a dedicated Google Search ranking updates page. With the help of this page, you can check all the latest and previous updates easily.

If you wish to learn how Google improves the search engine, there are several articles from Google to help you. Also, its blog page has more information related to the updates. This page is definitely important for all site owners and SEO experts.

 

Need more details? Reach out to our support team for assistance.

 

Analyze your site to see if it is up to date!

 

August DIGITAL MARKETING INSIDER SECRETS

To help businesses grow their eCommerce site, Google developer advocate Alan Kent recently hosted a video that outlines “8 tips” for SEO-optimizing an eCommerce site.

 

Here are the 8 tips that Alan believes will help you:

 

Tip 1: Make sure you have the technical basics in place – You need to ensure your URLs and internal links are friendly to crawlers.

Check out Designing a URL structure for E-Commerce Websites on Google Search Central for advice on how to design URLs for your website.

 

Tip 2: Create content relevant to users at different stages in their shopping journey – To check the breadth and quality of your site, think about likely searches by shoppers at different stages in their shopping journey. Once you have a set of queries, try them out. Does your site come up well-positioned? What about your competitors?

 

Tip 3: Be sure to mark up your product variant pages correctly – Product variants are when you have multiple colors or sizes of the same product. Informing Google of the relationship between the product pages can help Google better understand your site content.

The URL Inspection tool can also be used to check the status of individual pages.

 

Tip 4: For sales events that occur regularly, use the same URL across all event occurrences – This can help Google understand and trust the purpose of such pages. To identify problems, check the URL for promotional event pages on your site.

 

Tip 5: The “performance” of your web pages matters – Performance is important to users as a page that takes too long to load may be abandoned by them. It is also an important Google ranking signal. It can be particularly important if you use the same supplier-provided product description as other sellers online. The PageSpeed Insights report is useful for checking the performance of the web page.

 

Tip 6: Wait for it – Be patient to see the results. SEO, unfortunately, is a long game. Some ranking signals may take months to change. Worse, there is no guarantee of success. While it may take months to reap the benefits of a content creation strategy, it does not mean there is nothing you can do until then.

 

Tip 7: Seek professional help for your website – If you have done your best to improve your site but are still not getting the results you want, we’re here to provide expert SEO advice.

 

Tip 8: It’s all about the user – The ultimate goal for Google Search is to put the best possible content in front of the users. Algorithms change over time, but the ultimate goal does not. It does not mean you should not measure your site’s performance. It is still recommended to use tools such as Google Search Console and Google Analytics to collect data on your site.

Here is just one of our success stories that shows the importance of SEO! Ready to be our next success story?

 

See How You Can Improve Your SEO! 

 

August DIGITAL MARKETING INSIDER SECRETS

As known to most SEO experts out there, Google renamed Google My Business to Google Business Profile last year while also rolling out more support for managing a business profile.

Going a step further, the search engine giant has now launched another feature that is bound to give small businesses operating out of homes a reason to be happy.

 

Google Business Profile now features a toggle that will allow businesses to hide their business address from customers if they wish to do so.

The screenshot above shows the businesses can now toggle ‘Show business address to customers’ on and off.

 

Why Is This Important?

 

This recently launched support feature is perfect for entrepreneurs operating virtual businesses that aren’t tied to a physical location. It can also prove to be quite helpful for all those home-based service operators who wish to avoid customers visiting.

 

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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Local SEO strategy refers to the overarching strategy or process used to optimize your site content and online presence for higher rankings. Local SEO strategy focuses on improving business rankings in local search engine results pages (SERPs).

 

The difference between traditional SEO and local SEO is local SEO focuses your efforts on attracting customers near your physical location — and getting them through your door, while traditional SEO boosts your visibility on a wider scale.

 

The main benefit of local SEO is that it lets you take advantage of increased visibility in your immediate area.

 

How does it work?

Google uses numerous factors when ranking local content, but it predominantly focuses on these three signals:

  • Relevance: Does your business listing match the searcher’s intent?
  • Distance: How close is your business to the searcher at the time of the search?
  • Prominence: Is your business well-known both online and offline?

 

When a user conducts a search using a location or “near me” and your business listing best matches the query, you’ll appear in Google’s local SEO 3-pack — a listing of the top three local businesses that meet the search criteria.

 

12 local SEO strategy tips to boost rankings and revenue:

  1. Optimize your local listings and citations
  2. Understand your local personas
  3. Conduct local keyword research
  4. Earn backlinks from local sources
  5. Write in-depth, local content
  6. Optimize your title tags and meta descriptions with local keywords
  7. Include an internal linking structure for location pages
  8. Update your website
  9. Improve your UX
  10. Post local content on social media
  11. Earn reviews from happy customers
  12. Track the results of your local SEO strategy

Analyze your analytics?

 

July DIGITAL MARKETING INSIDER SECRETS

In true Google fashion, the search engine giant has now come up with an update for its rich results guidelines. These updated guidelines are meant to better align the rich results content with the overall Google merchant guidelines.

 

The new guidelines deny rich results for products that are widely prohibited and are known to facilitate harm in any way to anyone. For example, products that fall into categories like weapons, fireworks, recreational drugs, tobacco, gambling, etc.

 

The guidelines now have an additional section

Google rich results content guidelines, which have already come into effect, have been updated to add the following section:

 

“Don’t mark up content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious and/or immediate or long-term harm to self or others. This includes content related to firearms & weapons, recreational drugs, tobacco & vaping products and gambling-related products.”

 

The new policy applies to all forms of markup

According to Google, the new guideline policies will apply to rich result markups in all forms, be it star ratings, prices, information regarding a product’s availability or other such factors. This, in turn, will impact the prohibited products’ structured data markup.

 

How does this affect your business?

If you are into the business of selling products that fall into any of the above-mentioned prohibited categories, this update definitely applies to you. All you can do right now is remove the structured data markup from your product pages because Google will not show rich results for them.

Although the search engine will not issue any manual action, the removal of rich results in itself will act as a penalty against violating the rich results content guidelines.

 

See How You Can Improve Your SEO! 

 

July DIGITAL MARKETING INSIDER SECRETS

For years, Google’s SERPs have been including knowledge panels so users can find the required results quickly. In this article, we’ll discuss how knowledge panels are created and how they work.

 

Introduction To Knowledge Panels

Knowledge panels/entity boxes are information boxes that appear on Google’s search results page when you search for specific content. The main aim of these boxes is to provide users with the information they need in brief. The content you search for (for example – people, places, organizations, things) should be present in knowledge graphs to appear in knowledge panels.

 

Only limited categories or entity types (books and book series, educational institutions, government, local shops, companies, events, movies & film series, music groups & albums, and more) are considered for the knowledge graph. Also, only the most relevant or popular entities of every category are included in the knowledge graph.

 

Knowledge panels are different from business boxes, as the latter is based on Google Business. The best way to spot a classic knowledge panel is by looking for a share button in the upper area of the panel. Also, the entity type is specified below the name & depending on the category, various attributes are assigned & the available content is filled.

 

The image below is an example of a classic knowledge panel. Google prefers using different templates for various entities.

July DIGITAL MARKETING INSIDER SECRETS

 

 

How Are Entities Selected For A Knowledge Panel?

Google has not given any criteria or procedure to select an entity for a specific category. But we have listed some of the most possible ways that Google uses to create a knowledge panel. Several websites that provide semi-structured data, for example – Wikipedia and Soundcloud, can be used by Google to select relevant entities for each category.

 

How Are Knowledge Panels Created?

In the Google patent, you can learn more about the basic methodology related to knowledge panels. The steps given below describe the basic process followed to create a knowledge panel:

  1. Finding relevant entities in the query
  2. Shortlisting relevant sources
  3. Creating the most appropriate search results
  4. Cross-checking whether the search query refers to the actual entity
  5. Determining an entity type/category for the entity requested
  6. Finalizing a suitable template for the panel (which should match the entity type)
  7. Arranging relevant content elements for the main entity from a trusted source
  8. Referring to another trusted source for content elements
  9. Attaching placeholders in the selected panel template with the finalized content elements
  10. Merging search results and knowledge panel on one SERP

 

How Are Images Selected For A Knowledge Panel?

The Google patent describes how images are selected for various entity types and incorporated into the knowledge panel. The steps given below are a shorter version of the same.

  1. Most relevant images are selected
  2. Cluster by similarity
  3. Most popular clusters are identified and separated
  4. Image format (portrait or not) is determined
  5. A portrait score is assigned
  6. The most representative image is selected
  7. The image is attached to the knowledge panel

 

The clustering of images into various categories depends on the proximity to the entity as well as the aspect ratio. We can also determine the possible categories by looking at Image Search.

 

July DIGITAL MARKETING INSIDER SECRETS

 

In Google’s patent related to images, the images are labelled with attributes and are assigned to specific entities. These attributes are primarily determined by considering the initial image. Additional attributes can also be added by referring to similar images. It is believed that Google selects relevant images by using data from popular sites (Wikidata, Wikipedia, Wikimedia, social media profiles, magazines, and more).

 

Reasons Why Knowledge Graph Is Gaining Importance

The SERP features are gaining more importance every year, so it’s expected that the Knowledge Graph will also follow the trend. Since the entities are at the center of the Knowledge Graph, it will definitely affect the rankings and overall search results. To conclude, SEOs should not miss out on the Knowledge Graph when preparing their SEO strategies.

 

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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As we all know, Google launches core updates at least two to three times a year. These updates cause a hassle to all the web developers and SEO specialists because they have to monitor the rankings and make the required changes.

On May 25th, Google announced an update via a tweet.

June DIGITAL MARKETING INSIDER SECRETS

 

This core update was further explained on Google Search Central. According to this article, Google makes changes to the ranking process to increase the accuracy of the search results. These improvements are called core updates. The core updates are not specific to certain sites but will certainly generate notable effects. Some sites’ ranking may drop, while others may rank better.

 

Also, Google said that if any site does experience a drop in its ranking, they don’t have to fix anything. These updates are meant to improve the system, helping under-ranked sites to get better traffic.

 

So, if your ranking suddenly drops, there’s nothing to worry about. You have not violated any webmaster guidelines. You just have to sit back and wait for the next core update. One last thing you can do is observe the sites that have ranked higher and try to figure out the factors that helped them.

 

Still have any issues? You can get in touch with our experienced team for assistance.

 

Analyze your analytics?

 

June DIGITAL MARKETING INSIDER SECRETS

Last month Google laid out new, more specific guidelines to help the virtual food brands and delivery-only businesses with their Business Profiles on Google. These guidelines are meant for food businesses that don’t really have a physical location in an area, but they do re-package and deliver the local restaurants’ food.

 

The guidelines can be found in Google’s Guidelines for representing your business on Google, under the section Guidelines for chains, departments & individual practitioners.

 

Here’s a look at what these new guidelines have to say:

 

June DIGITAL MARKETING INSIDER SECRETS

 

Final Takeaway

If you own a virtual food business, it is in your best interest to take a look at the new guidelines so that you can create a business profile on Google that isn’t suspended.

 

See How You Can Improve Your SEO! 

 

June DIGITAL MARKETING INSIDER SECRETS

Recently Google’s Dikla Cohen gave a presentation on video indexing, which explains that video indexing does not rely on where and how you host your videos. You can host them yourself or choose from the most popular video hosting platforms and services.

With this, he announced Google is soon launching a new set of reports and tools in Search Console to make video indexing easier to track and diagnose.

With this new launch, the Video Page Indexing report will show a summary of all the pages that Google’s systems find with a video while crawling and indexing your website. At a glance, you can see how many video landing pages were indexed.

 

Issues will be grouped with a trend line and counts of the affected videos. For example, which videos are missing a thumbnail URL, with reasons – the largest impact ranked on top.

 

You can click on one of the rows to get more details, such as affected video page URLs. You can also download the list of examples and double-check them. So, you can narrow down the details and understand what is happening and how to resolve issues.

 

Once your website is updated; and you think you have resolved the issue you were facing, you can go back to the Video Indexing Report, go to that specific issue type, and then use the validate fix button to inform Google.

 

This way, you can initiate the recrawling of known URLs affected by the issue. And as the pages are being reprocessed, you will be notified if everything is resolved or if there are remaining issues.

 

But you will have to note that it can take some time to go through all the URLs.

If you wish to check the video indexing status, you can get there by entering the URL of the video landing page at the top of the search console. It will first show you the current status of that URL, as well as the video index status of the page. It will inform you whether Google detects a video on the page. And, if so, did they manage to index it. If a detected video is not indexed, it will list the reasons preventing it from being indexed.

Also, please note that Google indexes only one video per page, even when a page has multiple videos.

To summarize, with the new tools,

  • You will be able to see how many video landing pages Google has discovered and how many of them were indexed.
  • Examine reasons for unindexed videos on video landing pages.
  • You can use the list of affected video page URLs to debug and fix issues.
  • You can use the Validate Fix button to initiate recrawling of the known URLs affected by the issue.
  • You will be able to check the video indexing status of a specific video using the URL inspection tool.

 

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.