Like many small businesses, your organization may still be using a personal email address (i.e. Gmail, Yahoo, AOL, SBCGlobal.net, and others to send communication to current customers and prospective clients.

It may not be a stretch either to assume you’ve noticed many limitations to what you can and cannot do using these email accounts. One of the biggest limitations of using a personal account is the design of your communication, and visually showing what you want readers to understand.

Other limitations may include messages bouncing or being unfound in a spam folder; manually keeping track of newly obtained email addresses or removing people who have asked to be taken off your list; lack of suitable analytics to track who has and has not opened your email.

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Email Marketing Service

The evolution of Constant Contact and Vertical Response have brought on new, more powerful email software programs designed to make it easy to create and automate beautiful emails that drive real business results. Until recently, Constant Contact and Vertical Response were the go-to programs to create your custom emails, send them at a specific time, and allow you to track the results.

Recently, a better tool has been made available to offer much, much more than that. Our program will allow you to automatically import new contacts from Gmail, Yahoo!, etc into the system without wasting your precious time. Your contacts can receive automatic emails that you can set each week or month, and better tracking results to see in-depth reporting tracking important metrics like opens, clicks, and shares for your emails.

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One of the best ways to see how our email marketing service can benefit your business is to try it for yourself, FREE!

Still have questions about why an email marketing service is right for you? Here are 5 things you’re missing out on by not using our service for your email marketing.

  1. You’re not prepared to send bulk emails

Many email accounts and most Internet Service Providers (ISPs) limit the number of emails that you can send at one time. This means that as your email database grows, you could run into more and more problems with getting your emails delivered.

Email providers like Constant Contact work diligently to maintain strong relationships with ISPs and establish reputations for sending permission-based emails.  As a result, our customers see more of their emails delivered to their recipients’ inboxes, and less emails in the spam folder.

  1. You’re putting relationships at risk

When someone joins your email list, they trust you to protect their information. They also trust that you’ll respect their privacy and give them the option to opt-out.

A mistake is failing to offer an easy way to unsubscribe. This can not only damage your reputation as a business, but can also put you at risk of violating email laws, which require an unsubscribe link in every message you send out.  Our templates automatically create this unsubscribe link, letting you concentrate on other things.

  1. Create professional-looking emails that match your brand

With an email marketing service, you’ll have access to potentially hundreds of professionally-designed email templates that make it easy to create great looking emails, or, you can create your own using HTML/CSS.

Now, we don’t expect you to code – we handle the design work for you.  All we need from you is to select your colors, the images you’d like to include, and your content. These templates will make your message look great in any inbox, whether someone is reading on a desktop or a mobile device.

  1. See who opened or clicked

Using an email marketing service like our program gives you complete access to in-depth reporting to see key metrics like emails sent, opened, who opened, who clicked through, and which links they clicked on. You’re also able to see important details like spam reports, bounces, and opt-outs.

This will allow you to see what’s working and identify opportunities to make improvements, or identify potential issues that could put your business at risk.

  1. Get the newest tools and features

Here at eBizUniverse, we have a team of people who are focused on staying on top of the latest trends in the industry. We provide regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs.

Email marketing services like ours are responsible for ensuring that your emails are compliant with these legislations. We provide the tools you need to follow the laws, and let you know when there’s a change that could impact your business.

Don’t wait to make the switch.

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Should a business be doing more email or physical marketing?  It’s a question that irks many small business owners while they contemplate brand name marketing vs. cost.  Is it easier to send out an email marketing blast?  Yes.  Would it be more personalized if a letter was sent with your signature?  Yes?  Will both cost a pretty penny, especially if your list contains 500+ contacts?  Yes.

So, let’s look at the pro’s vs. cons.

Email Marketing

email marketing

As its name suggests, email marketing is a form of marketing being conducted through email campaigns. Through it, businesses can send ads and request business, among other things.

Pros

  • It can be personalized.
  • It is fast and easy.
  • It gets to people in the earliest manner possible.
  • It can be targeted to specific groups. (For example, a bookstore could send a different email to customers who have bought romance novels at the store than the one sent to those who usually bought murder mysteries.)
  • It is easier to track and monitor sales and successes.
  • It is easier to forward to others.

Cons

  • It requires people to give an email address.
  • People can easily unsubscribe.
  • It might be filtered as spam and sent straight to the junk folder.

Physical Marketing

Sears toy catalog

Physical marketing, aka direct marketing, consists of fliers, catalogs, pamphlets, and more that are directly given to people instead of being put in a digital form in the hopes that people will see.

Pros

  • It cuts out the middle man.
  • It can be cheaper than buying commercial ad space.
  • It allows businesses to talk directly to interested parties.
  • It is easier to build personal connections with current and potential clients through direct marketing means.
  • It allows for more direct feedback from the audience. This makes it easier to see why sales are being made and why they aren’t so that the product or service can be improved accordingly.

Cons

  • People tend to throw out anything they consider “junk mail.”
  • People tend to ignore telemarketers when they call.
  • Both of these considerations make it somewhat more difficult to reach the targeted audience.

The Verdict

Both forms of marketing offer benefits and concerns. Because of this, a smart marketing plan will rely on neither exclusively and will instead use a mix of various marketing formats.