Through the years SEO has taken many forms and been used in many ways. From simple search algorithms to complex search engines that cross reference in a million different ways to ensure a true individual search experience. Search engine optimization has become a mainstay of businesses the world over as small startups and big corporations alike face the challenges of reaching the right target audience when they are searching for them most.
SEO for most people isn't a big deal, it is either a passing business practice or something you may not have even heard of before, but it affects your business in countless ways whether you know about it or not. For others search engine optimization is a way of life, turning everyday information into targeted "missiles" that are created expressly for the purpose of reaching an audience that is looking for a specific topic/product/service/etc that a website or business has to offer. Using SEO practices allows a business to be able better market and sell their product to those who want it most, allowing better overall business success and revenue while building up a solid base of customers and public opinion through the act of becoming a brand they see continuously.
Whether a business uses just a few simple ideas in the search engine optimization Rolodex or creates a complex business plan that incorporates SEO into every facet of the business, quality needs to be key as it is the only definable thing that has remained since the inception of search engine optimizing. In the article "Why Quality Is The Only Sustainable SEO Strategy" the concept of what the past, present and future of SEO means is further explored to help you create a search engine optimizing plan that works best for you.