SEO in the last few years has become the driving force with nearly all forms of internet interaction with people are aware of it or not. When a person does a simple search in a search engine like Google or Bing search engine optimization is at play, using carefully coordinated keywords, backlinks, meta tagging and such to create page rankings on what is relevant tot he search and what is not. When SEO started out it was a new, unproven form of business marketing and traffic driving... something that people said would never catch on. But, now nearly two decades later search engine optimizing has taken over every aspect of how businesses arrange and plan their online content and marketing.
No matter how many times people say that search engine optimization has gone the way of the dodo bird, it keeps hanging on strong and reinventing itself as the landscape of the internet changes. SEO formulates how content is found amid the millions and millions of possibilities and how it is presented to the searcher, and that will always be needed as the internet keeps growing and growing.
But how is search engine optimizing going to continue to change in the future? The article "Future of SEO: Change, Convergence, Collaboration" tries to answer that question and does so with interesting ideas. When it comes to SEO things are ever changing and for a business the use of optimization is always going to be a smart choice.