Three Facebook Advertising Tips for Small Businesses

FacebookYour small business may already be using Facebook to enhance your brand and connect with your customers, but is your Facebook business page reaching everyone that it could?

Take the following statistics into consideration:

  • There are 1.3 BILLION active Facebook users. (Source: Invesp, 2015)
  • 92% of social media marketers are using Facebook for advertising. (Source: Invesp, 2015)
  • Facebook mobile ad revenue makes up 62% of total ad revenue. (Source: Invesp, 2015)

 

While your small business may already have a small following on your Facebook page, studies show you can get the most growth for your advertising dollar through Facebook. Here are a few Facebook advertising tips to get you started.

Tip #1: Establish Your Goals

Facebook-adsDo you want your Facebook ads to generate more followers to your page? Do you want to use Facebook to advertise a specific product on your website? Do you want to drive inbound website traffic? Do you want to direct people to a sale? Before you embark on an advertising campaign, determine your goals to align your messaging, graphics, analytics, and links.

Tip #2: Get Your Copy Right

Facebook ads only allow a certain number of characters on their ads.

  • Headlines cannot exceed 25 characters.
  • Page descriptions and post descriptions cannot exceed 90 characters.

Facebook Ad Manager will not let you type beyond the approved character count, but you MUST tailor your ad copy to fit within the constraints while still delivering a strong CTA.

Tip #3: Get Your Images Right

Facebook Ad images have a very specific rule: there CANNOT be more than 20% text on the image you use in your ad. Use Facebook’s Text Overlay tool to determine if your image meets the guidelines. Your image should be relevant to the sales goal: show off your product and/or service.

Advanced Facebook Advertising Management

This only covers the surface of ads on Facebook, and managing Facebook ads can be tedious and expensive. However, you can save money while offloading the burden of management to experienced Facebook ad specialists at eBizUniverse.

Contact us today and tell us about your growth goals.

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