Social media in the few short years that it has been around has become an online powerhouse for businesses to create dialogue with their customers, develop new marketing strategies, bring new life into an old product/service and develop relationships with new customers.
Social media is an effective way to reach out to the public whether to create a web presence or to reaffirm company branding, but how effective are you really? Because the social networking sites and the business marketing practice are so new it can be hard to know how effective a company is with their efforts, but if a company knows where to look understanding a business’ impact on sites like Facebook, Twitter and Google+ can be effectively measured.
Forbes Magazine recently published the article “4 Ways to Measure Your Social Media Success” that shows your business easy and effective ways of gauging your success in the social media world. Wouldn’t you like to know the impact you have on sending customers, both new and old, your way through social networking sites? Or, your ability to create and sustain a buzz bout your business on Facebook or Twitter? Every business that has dipped their toes into the marketing practice needs to know how much of an impact they have on social media because knowing can help to reveal strengths and weaknesses that can be used to benefit the business exponentially.
The naysayers might say that “it’s just a fad,” but the simple truth is that social media has quickly and irrevocably foot its footing in every aspect of the daily life of a business whether that business actively engages in social media. From customers extolling the virtues of a brand to previous customers giving their frank opinion on the brand’s lack of customer service, the public is going to be talking about your business so you might as well engage them on social media sites and try to create a solid and trustworthy foundation for customers to find favor in.