Using LinkedIn Connections to Reach Untapped Markets

By now, we’ve all heard about LinkedIn – the social media site that launched in May of 2003 allowing registered users to connect with virtually anyone.

But do you know how to use your connections properly?

LinkedIn for businessMany believe clicking ‘connect’ within a persons profile and using the canned LinkedIn message “I’d like to add you to my professional network on LinkedIn” will render them a connection. Most of the time, it doesn’t. Using a canned message shows your lack of creative juices and bores the person who’s receiving the message. It also shows you performed no research before attempting to connect with the person.

How often do you include your reason for wanting to connect? We’re betting you either re-use the canned message here or simply don’t include a reason. Why should the CEO of Coca-Cola or the lead web designer for Major League Baseball dot com accept an invitation without knowing your motives?

Lastly, do you include a method of contact outside of LinkedIn? A phone number? Your website address? An e-mail address spelled out? You should allow the person who you’re trying to connect to a chance to peek at who you are before accepting any invites.

Having just read all of the above, you might be thinking to yourself “I am already doing this but still not getting connections” then we have a solution for you. Next week, February 18th we will be hosting our annual Hands-on LinkedIn Class with special guest Dee Reinhardt. The purpose of this class is to review what you already know and teach what you don’t – the art of using the social media platform to expand your professional network and reach untapped business.

The class will be held in Schaumburg adjacent to IL-53 freeway. Class size is limited to 20 guests, so please sign up as soon as possible so you don’t miss out.  Please click here to reserve your spot.