Social Media and Ranking in Search Results

social media

The word “Social Media” is commonly used by many different people, but when it comes to explaining social media, it is very difficult to explain it because no one exactly know  what social media is. Here we will tell you what social media actually is.

Social media covers websites and applications that not only give you information, but also allow you to participate in social networking with others around you. Your participation may be vary from something simple, such as commenting or ‘liking’ something someone has written, to more complex websites such as Flixster which recommend movies to you based on ratings by your friends. Basically, social media allows you to communicate to others around you. Some of the most popular social media websites are:

Facebook:

Facebook is one of the most popular social channels in the world, with just over 1.3 billion users around the globe. If you haven’t already heard of it, Facebook is free social media network where you can create your own profile, upload videos and photos, share a ‘status’, and you can also send messages to your friends and family.

Twitter:

Twitter is also a very massive and popular site. Over 500 million users use twitter. Twitter is a very effective social channel as it allows its users to interact very closely. Here user can broadcasts short posts which are known as tweets.

Google+:

Google+ is another effective media tool. It is designed to reproduce the way people interact offline more closely than other social networks, and integrates closely with Google Authorship.

Wikipedia:

Wikipedia was founded back in 2001. Rather than being a website which allows you to connect with peers to share updates on your life, Wikipedia instead aims to provide you with information. It is a free encyclopaedia created by the users of Wikipedia, for users of Wikipedia. Anyone who is registered on the website can create and edit an article.

LinkedIn:

LinkedIn has over 277 million users across the world, and you can connect with all these 277 million users through it. LinkedIn is specially designed for business relations – that’s why it is the best media channel to promote your content. The website aims to allow you to network between people who have similar professional interests, and it can also be used as a tool to reach out to people you may have in mind for a job, or to discuss your product/service.

Ranking In Search Engines:

search engine cycle As you may already know, search engines don’t see all links equally, in the same way search engines also don’t count all social accounts similarly. Search engines use ‘social signals’ to determine how high your website is ranked. Social media websites rise more quickly than other website that’s why search engines use social signals to display social media sites on the top.     Here are some of the main areas search engines considers about Facebook and Twitter accounts when ranking them:

Twitter:

  • How many tweets and retweets a URL has.

  • What is the authority of the person who is tweeting?

Facebook:

  • How many +1’s a URL has.

  • What are the number of Facebook likes and shares URL has?

As mentioned above, search engines often take some social signals into account when ranking a website. If the followers of the Google+ will increase its ranking will also increase and in the same manner the ranking of other social media is also increase on search engines.

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