Web design is something that many businesses take for grated or put little effort into. Sure, we want to make it look good, but beyond that does it really matter? Yes, equivocally, it really does. Why? Because public perception of your website design can be the driving force for whether or your your website, and therefor your business, is successful.
Public perception for a person may not be a big thing, in most circles it is considered a great quality to not let public perception affect your daily life, but for a business public perception is everything. In relation to web design, public perception is basically what your customers think of your website design and overall how much they are willing to traverse it to make you money. When the public is able to easily navigate your website, find the specific things they want and be shown tot he things they were unaware that they needed, it can successfully help your business to become a website success story where so many have failed.
PR firms for years have used public perception to help businesses get an edge in relation to their competition and now those tools have been used to evaluate website design as well. In the article “6 Social PR Secrets to a Better Website”, you can learn about the hidden secrets of public perception and how you can use them to your advantage when considering the web design of your site.