Get social with your web design

Get social with your web design

Keep your website fresh with live streaming content from your social media accounts and make sharing a snap with colorful easy to use social sharing buttons. These days your company’s social media accounts are just as important as your main website; so why not pack a double punch and integrate the two?

Individual sharing content via social media on a mobile device while standing in the desert.

Individual sharing content via social media on a mobile device.

 

Customers thrive on status updates from companies

Many customers are relating to brands and businesses via social media these days. Checking our news feeds has become such a part of daily life it is there that customers are most easily connected to you. If you are diligently updating your social sites you can take advantage of these views by integrating your social media and website. You will create more continuity, a larger fan base and help boost your SEO.

Allow social sharing to be as commonplace as the update itself

Individual sharing content via social media on a tablet.

Make sure your accounts are linked and you have adequately marketed your social media accounts on your website. Link to your accounts using the popular logos of your favorite social media platforms that people can easily identify. There are lots of free and paid logos of various styles you can use to create a more cohesive look with your brand.

In the mobile era, updates should be available everywhere

iPhone with Siri loaded on screen.

Rather than simply sliding in a link to your social media account you can go one step further by adding a live feed to your Facebook or Twitter account. Depending on the type of business you have than Instagram or Pinterest feeds might be relevant as well. This way there is a part of your website that is consistently refreshing and populating with new content. You can even allow users to “log in” to your website using their Facebook or Twitter accounts for a customized experience.

Content optimized to share will increase SEO

Social media optimization.

Make your content easy to share by including a great title, eye catching photos and a prominent set of social share buttons. You can easily add sharing options with apps, widgets or by asking your favorite web designer to include them for you. You’ve already worked hard to create share-worthy content so don’t take a step backwards by making it difficult or cumbersome for a user to spread your content like wildfire!

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