There is a common misconception that a good website design is merely making a website look pretty, but that simply isn’t true. Website design covers both the external portion that customers base their judgment of the business on and the internal working of the website that makes it tick and run smoothly. A good website design melds the two perfectly to create a seamless and visually captivating website that runs as it should for visiting traffic. There are many reasons why a quality website design is vital to a business’ success, but we’ve put together the top four for you to get an understanding why it is so vital.
Web design experts are able to customize the website to your business’ ideals, vision, goals and needs. By doing so, your business is better able to convey its message to your customers and create what is known as a USP (unique selling point.)
A good web design seamlessly works the business’ vital info into the design of the website so that customers are able to get what they came for: information. Facts, statistics, infographics, visually captivating images, testimonials, product descriptions and more; one of the main focuses of website design is about giving the customer what they need when they need it.
The third reason a good website design allows a business to succeed is by strategically placing “calls to action” throughout the web site. Calls to action are exactly what they sound like, they prompt the customer to do something whether it is visit a certain page, enroll in a free program, sign up for a newsletter or buy a product. By strategically placing these around the website a website designer can direct customer traffic to the places that increase revenue, spread the word about the business (i.e. “Liking” or Tweeting about a product or service with social media) and so forth.
Website designers today are able to do more than just create the site and make it look pretty; they are able to generate traffic to the website with SEO (search engine optimization) practices. SEO can help increase ranking on search engines by strategically placing meta tags, backlinks, keywords and more throughout the site to complete with other competitors in an SEO driven internet.
Sure, a small portion of web design is about making the website look visually pleasing, that’s what helps to keep the customer interested after all. However, it is also about ensuring that the site works as it should by helping to bring in traffic with SEO and social media as well as directing traffic to the pages on the site that helps the business succeed. Website design marries all of these aspects together to form a web site that is beneficial to the business’ overall growth and revenue.