Like many small businesses, your organization may still be using a personal email address (i.e. Gmail, Yahoo, AOL, SBCGlobal.net, and others to send communication to current customers and prospective clients.
It may not be a stretch either to assume you’ve noticed many limitations to what you can and cannot do using these email accounts. One of the biggest limitations of using a personal account is the design of your communication, and visually showing what you want readers to understand.
Other limitations may include messages bouncing or being unfound in a spam folder; manually keeping track of newly obtained email addresses or removing people who have asked to be taken off your list; lack of suitable analytics to track who has and has not opened your email.
The evolution of Constant Contact and Vertical Response have brought on new, more powerful email software programs designed to make it easy to create and automate beautiful emails that drive real business results. Until recently, Constant Contact and Vertical Response were the go-to programs to create your custom emails, send them at a specific time, and allow you to track the results.
Recently, a better tool has been made available to offer much, much more than that. Our program will allow you to automatically import new contacts from Gmail, Yahoo!, etc into the system without wasting your precious time. Your contacts can receive automatic emails that you can set each week or month, and better tracking results to see in-depth reporting tracking important metrics like opens, clicks, and shares for your emails.
Still have questions about why an email marketing service is right for you? Here are 5 things you’re missing out on by not using our service for your email marketing.
Many email accounts and most Internet Service Providers (ISPs) limit the number of emails that you can send at one time. This means that as your email database grows, you could run into more and more problems with getting your emails delivered.
Email providers like Constant Contact work diligently to maintain strong relationships with ISPs and establish reputations for sending permission-based emails. As a result, our customers see more of their emails delivered to their recipients’ inboxes, and less emails in the spam folder.
When someone joins your email list, they trust you to protect their information. They also trust that you’ll respect their privacy and give them the option to opt-out.
A mistake is failing to offer an easy way to unsubscribe. This can not only damage your reputation as a business, but can also put you at risk of violating email laws, which require an unsubscribe link in every message you send out. Our templates automatically create this unsubscribe link, letting you concentrate on other things.
With an email marketing service, you’ll have access to potentially hundreds of professionally-designed email templates that make it easy to create great looking emails, or, you can create your own using HTML/CSS.
Now, we don’t expect you to code – we handle the design work for you. All we need from you is to select your colors, the images you’d like to include, and your content. These templates will make your message look great in any inbox, whether someone is reading on a desktop or a mobile device.
Using an email marketing service like our program gives you complete access to in-depth reporting to see key metrics like emails sent, opened, who opened, who clicked through, and which links they clicked on. You’re also able to see important details like spam reports, bounces, and opt-outs.
This will allow you to see what’s working and identify opportunities to make improvements, or identify potential issues that could put your business at risk.
Here at eBizUniverse, we have a team of people who are focused on staying on top of the latest trends in the industry. We provide regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs.
Email marketing services like ours are responsible for ensuring that your emails are compliant with these legislations. We provide the tools you need to follow the laws, and let you know when there’s a change that could impact your business.
Don’t wait to make the switch.