Thanks to eBizUniverse’s comprehensive plan, the client safeguarded its reputation and successfully improved its online presence.

Profile Background:

A commercial real estate firm faced a complex problem – the company’s online searches were littered with negative press about its top executives. With an urgent need to protect its brand and turn this around, the company sought help to fix its online reputation and showcase more positive attributes. To reposition its image, the firm’s executives tasked eBizUniverse as their dedicated reputation management company to eliminate any negative information from public view and revamp their online presence.

Challenge:

The challenge presented to the company was daunting: how to protect its brand and improve its online presence, despite the harmful digital information associated with its business? The damaging press was preventing potential customers from trusting the brand and service. It needed a comprehensive, high-level solution to help them promote services while mitigating further damage to its reputation.

The commercial real estate firm sought eBizUniverse to help protect its brand and positively reposition its image. After analyzing the situation, eBizUniverse created a comprehensive strategy to improve its online reputation, eliminate harmful articles, blogs, comments, and other bits of information from the public view, and ensure any new customers could easily find the company.

Solution:

The firm was looking for a solution to protect its brand and improve its online presence, despite the negative press associated with its business. After extensive research, they found eBizUniverse, a leading provider of online reputation management services.

Thanks to eBizUniverse’s comprehensive plan, the client safeguarded its reputation and successfully improved its online presence. Properly managing and overseeing an online reputation can seem overwhelming.

However, eBizUniverse sprang to action to guarantee its efficacy. These include:

Suppressing any damaging articles or content about the business
Generating positive search engine results for the business
Creating and managing social media profiles
Monitoring any inherited social media accounts which may not have been actively managed previously

By implementing eBizUniverse’s reliable and comprehensive reputation management services, the commercial real estate firm could shield its brand and enhance its digital presence.

Process:

Our team of reputation management professionals began by assessing the current situation and formulating a comprehensive strategy. To effectively protect the company, eBizUniverse designed an approach to replace negative search engine results with various positive articles, reviews, and content.

Here are a few of the steps we took to protect and enhance the firm’s online presence:

Complete Evaluation of Online Presence

The first step we took was to examine the existing online presence and determine what needed to be done to protect the real estate investment company’s brand. This included an analysis of the company’s website, social media profiles, and search results with key personnel. We found one unfavorable news article that kept coming up time and time again, so we knew this element needed to be addressed.

Suppress Negative Results

We developed a reputation management strategy to subdue opposing results and push them down in search engine rankings, ensuring they no longer posed a threat. By carefully crafting a content publication plan, we were able to prevent undesirable information from becoming visible in higher search engine positions.

Build Social Networks

We proactively managed the company’s online presence, creating and managing social media accounts for them. This allowed us to create additional channels for customers to interact with the client and gave us more control over how the company was perceived online. The goal wasn’t to engage followers or build a large following but to provide positive sentiment and valuable content related to the company.

Focus on The Business Name

Reputation management is less about the individual and more about the business. Therefore, we focused on optimizing content for the client’s business name rather than any personal names associated with the business. This helped build a positive online presence and allowed us to focus on building a credible reputation for the company.

Create Third-Party Content

Positive content helps to improve search engine rankings for any business. To this end, we created third-party content through press releases, articles, and blog posts. This content was created to increase the company’s visibility and improve its search engine rankings while providing informational content that would interest readers.

Develop Positive PR

Developing a positive public relations strategy was vital to our plan. We worked closely with the client to identify areas where they could be proactive in their messaging, such as developing relationships with influencers and media outlets. We also crafted press releases for select events, generating positive publicity for the company and increasing its visibility in the industry.

External Link Building

For our strategy to be successful, we needed to focus on external link-building. This involved creating relationships with other websites, blogs, and industry publications in order to drive traffic to the client’s website. Our team also conducted an analysis of the competitor landscape and developed tactics to create more visibility for our client.

Proprietary Strategies

Besides the strategies outlined above, eBizUniverse also leveraged proprietary tactics to enhance the company’s online presence. These tactics are unique to eBizUniverse and create a comprehensive approach that considers the company’s goals, target market, and industry.

Results:

By leveraging eBizUniverse’s strategic approach, the commercial real estate firm has seen impressive results. Search engine rankings have improved significantly, and its website and social media profiles have seen increased engagement. The negative article impacting the company’s reputation is an afterthought in search engine results, and its brand is now associated with positive sentiment. These factors have helped the company achieve greater visibility online and gain new customers.

Overall, the marketing firm eBizUniverse’s online reputation management services have been highly successful in helping the commercial real estate firm improve its online reputation and build a positive presence. With dedicated strategies tailored to the company’s unique needs, eBizUniverse was able to defend and rebuild the company’s reputation successfully.

The results speak for themselves: improved visibility, higher search engine rankings, increased website and social media engagement, and the eventual displacement of negative content associated with the company. The commercial real estate firm’s success is a testament to eBizUniverse’s expertise in online reputation management and its ability to protect clients from the negative press while establishing a solid online presence.

Through our comprehensive approach, eBizUniverse was able to help the commercial real estate firm successfully improve its online reputation and acquire new customers. We are proud of the results and look forward to assisting many businesses to thrive digitally.

By leveraging our team’s expertise and experience, clients can rest assured that their businesses will be well-positioned to face negative publicity and gain a competitive edge in the industry.

Before:

Online Reputation Management results.

After: