In the glamorous world of Social Media, blogs are often treated as ignored stepchildren. Studies have indicated that while nearly 50% of social media users chose Facebook as the most important social media platform, less than 15% chose blogs. According to HubSpot, only 40% of companies use blogs for marketing purposes, ALTHOUGH over 80% of them rate their blogs as ‘useful or better.’ So why are blogs given much lower priority?
Common reasons for avoiding blog marketing:
- We are not writers.
- We don’t have enough content to update our blogs.
- No one will read our blogs.
- It doesn’t generate immediate leads.
- We don’t have enough time and resources to keep the blog updated.
But we are here to shatter these myths:
- You don’t need to be a Pulitzer Prize winner to create a popular blog. Instead, you need to have relevant, timely and engaging content. Your vocabulary doesn’t matter; your level of engagement matters.
- Every blog doesn’t have to be a 500-word essay. The beauty of blogs is its versatility in that several types of content can be used to draw in readers, such as slideshows, articles, multimedia content, etc.
- How do you that no one will read your blogs if you have never tried having one?
- While blogs might not generate immediate leads, it is the perfect way to create long-term loyalists. A well-conceived blog will increase customer-base like no short-term sales promotion ever can!
- You don’t need to spend 10 hours a day blogging. According to HubSpot, blogging just twice a week can increase your sales leads.
Why you SHOULD blog:
- Lends a voice and personality to your business, making them seem more real.
- Improves Search Engine ranking.
- Versatility of content.
- Creates a community of loyalists and engaged customers by fostering participation.
- The increasing number of blog-readers gives you a limitless customer base.
- Builds your credibility in the industry.
- Generates brand awareness and allows for targeted content.
- Highly useful for targeted lead generation
- Ability to measure ROI.
- Much less expensive than traditional marketing and advertising options – even a simple, no-frills blog can prove to be very useful.
- Works well as an informational AND promotional tool!
Create and maintain brand equity by choosing to blog!
