Social media can be an untapped resource for your next business event. When you've got a an event to promote sometimes it can be difficult to find the right medium to get the word out. From radio ads to flyers and more, there are a lot of options to chose from, but one option that has taken the business world by leaps and bounds the last few years in advertising/marketing on social networking sites like Facebook, Twitter, LinkedIn and more. The simple truth is that social media provides a solid base for not only building relationships with the public, but getting the world out when a big business event is set to happen in the near future.
Social media is essentially conversations via the internet. It allows people from all over the world to get to know each other, learn about the things that matter in each others' lives and ultimately form relationships whether personal or professional. Like any Chicago social media agency worth their weight in gold will tell you, social networking can be an untapped resource that allows you to market an event to not only the current customers base, but to new, potential customers as well who might be interested in attending the event. From Tweets that have a unique hashtag that can start a trend to business event blogs that are shared via social networking sites, getting the word out is as easy as just beginning a conversation. Social media and business event marketing have gone hand in hand for years as more businesses begin to understand the valuable commodity that Facebook, Twitter and the like can offer them.
Of course, knowing the social media can help you get the word out on your business event is wholly different than actually using it to make it happen. In the article "5 Tips for Integrating Social Media Into Your Next Business Event" you can get real life and usable tips to help you turn social media into a veritable advertising mecca at your fingertips.
Yesterday I had experienced an excellent event called, the Randolph Street Holiday Market, in downtown Chicago, that I never knew was there or even heard about. This does not mean that it is small by any comparison, it was far from that. What I do know though is that I will be attending again, hopefully in the very near future!
I had purchased my tickets online via the Facebook application that eBizUniverse had created for them. It was very simple and easy to use, especially with the exclusive discount they were giving away just for being a fan. My day started off coming from the northwest suburbs and driving with my mother and wife to the event. My mother is into craft shows and getting ideas from other innovative people to help decorate everything from her house to a party theme. After looking at the photos and website, all I thought was, "How cool would it be to go to this event?" We had arrived around 11:00am on Sunday, while looking for a parking spot I was noticing there was a vendor setup outside already. It was filled with vintage signs and antiques of every sort. I enjoy watching the History Channel for Pawn Stars and American Pickers, so it felt so natural to inspect everything and try to learn what everything was for and how it was used. This was probably one of the coolest parts of walking through the entire event. The vendors were very knowledgeable about their products that they were selling, which is always a strong selling point for myself.
Everyone was the most friendly people around, I did not see anyone being angry or getting frustrated. Everyone was telling each other about the good food samples they tried and what vendors were their favorites. I came across a piece that I found amazing and unique. Something that I would love to have, which is probably why I talked the wife into letting me get it. Thank you Heather. It is one of my new ties that I will be wearing for casual Friday's over here at eBizUniverse. The tie is made out of an old red belt, there were multiple types of ties and necklaces for men and women. It was just something I would of never thought of by myself, and it takes a mind that is more creative than mine to come up with something like that. This is what I love about events like this, its not who has the most money and is promoting their product. It comes down to who has the idea that has a great connection with the consumer.
While I was there, I ran into Sally Schwartz, the Founder & Executive Producer of Image Pilots, the company behind the Randolph Street Market. Even though she was busy running her event, she took some time out to talk with me and go over some stuff for her next event, which I'm excited about. This is one of those things that you should go experience, it is a breath of fresh air for the mind, to go back and see how far we have come and were things were all started.
Another thing great about this event it was the Holiday Market, which there were a ton of Christmas and Holiday themed vendors and items. Walking through with my mother as she would point out stuff that she had when she was growing up, makes you really appreciate certain things. It was very exciting. I look forward to many more Randolph Street Market events in my future. Especially if they keep doing Facebook Fan Exclusive Discounts.