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Thanks to a study that was earlier published by Sterlingsky, we learned that if a local listing manages to garner 10 reviews or more, they get a ranking boost in the Local Search Results by Google. The study also shed light on the fact that the recency and length of the reviews play an important role.

 

Last month, we saw the results of another study being published! This new study suggests that reviews with more than one upvote tend to stay in the top ten for around 100 more days as compared to those with one or no upvote.

Take a look at the chart below that clearly indicates the more upvotes a review gets, the longer it stays in the top ten.

Considering the fact that a previous study conducted in 2021 reported that the upvotes play no role in moving a review up in position, the findings of the latest study have surprised many.

Why This Is Important?

Having useful reviews appear in the top ten is bound to be more beneficial not only for your business but also for your customers. Hence, it is recommended that while asking your customers to leave a review, you also ask them to upvote the helpful reviews they find on your listing.

Are you interested in repairing your online reputation to increase your review quantity? Contact us to see how eBizUnvierse can improve your online reputation.

According to Google, links may become less important in the future. But a recent survey contradicts Google’s prediction. The survey says that links continue to be a critical ranking factor.

The survey anonymously asked 755 professional link builders about how they build links, what works best / worst for them, and what it really takes to make link building work for their business.

Here’s a summary of the most interesting findings and key statistics:

  • 3% of link builders pay for links. We knew this number would be high, but didn’t expect it to be this high.
  • We broke down the specific amount being paid and found that the average cost of a paid link is $83.
  • However, when comparing those who pay for links VS those who don’t, we found that paying for links yields only an extra 2 links per month.
  • In-house SEOs pay 75% more for links than niche site owners. Nobody seems to have a problem spending other people’s money.
  • Looking at all links, when salaries are factored in, we found that experienced link builders can build links 41% cheaper.
  • It takes an average of 3.1 months to see the impact of a link on the search ranking, with very few saying it takes longer than 6 months or less than 1 month.
  • Guest posting is, by far, the most popular link-building tactic. It is somewhat contradictory to the point that the same people said creating content or linkable assets is the most effective link-building tactic.
  • Google has told us that nofollow is a hint, not a rule. Our participants agreed, as 89.1% of link builders say nofollow links have an impact on rankings.
  • Looking for a way to boost your results? Are you using social media for outreach? Link builders using social media build 22% more links than those who don’t.

This survey was published in November 2022, just before Google’s Link Spam Update. This update specifically targeted purchased links, showing that Google still considers links to be an important part of its ranking algorithm.

However, there is a possibility that Google is overestimating its ability to detect purchased links. Only time will tell if buying links is still a viable ranking strategy. So, for now, be careful and stay tuned for updates.

Are you having trouble keeping up with all the Google SEO updates recently? Contact us and see how we can help you maintain your high ranking without sacrificing your time.

There is a question that is being discussed all over the world now: Can ChatGPT answer all of our questions in the way we want? And if it can, will it revolutionize how we search for and ask for things on search engines? Well, you may wonder, discuss, or throw your opinions straightaway, but Microsoft is bringing ChatGPT’s AI question-and-answer service to its Bing Search, opening a whole new world of possibilities for us to interact with AI in everyday life.

This chatbot, launched by OpenAI, has become incredibly popular across the globe. Everyone, not just professionals, is using it for their projects, research, homework, writing essays, and getting answers to their queries. Some people loved it so much that they called it the “Google killer!” So, is it a code-red for Google, or are we going too far? Let’s find out.

Launched in November 2022, ChatGPT is based on OpenAI’s GPT-3.5 family of large language models and has been refined through supervised, reinforcement learning techniques. It can teach itself how to answer questions by using content drawn from the web that dates up to 2021. However, it has difficulty keeping up with recent and popular topics!

Keeping all that in mind, Microsoft is planning to launch a version of its Bing search engine that uses the artificial intelligence behind ChatGPT to answer search queries instead of simply providing a list of links. This feature will depict a human-like interaction, which Microsoft thinks will help it outflank Google.

So is it really a “Call the ambulance!” moment for Google? Well, experts in the industry are saying no. Google already has advanced AI and machine learning that can do the same as ChatGPT or even better. And to add to this, it has ways to detect AI-generated plagiarism and scraped content. In conclusion, it’s a “Call the ambulance, but not for me!” from Google’s side.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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You might be wondering how this is possible. You are doing just fine with AI tools and even progressing in your business. They write for you, act as your virtual assistant, and pretty much help you with everything. But there’s also a shadier side to it. Last month, Google rolled out a spam update in which it targeted websites that have content generated by AI. It affected AI pages that were poorly done and their rankings on search results, leaving an overall negative impact on businesses online.

The following are the global categories that have suffered the most damage:

(Source: NeilPatel.com)

As you can see from the chart, news and sports sites were hit the hardest. Arts and entertainment were close behind, and communities also made the top five.

Most of these sites were content-based rather than product-based.

Google’s spam update was based on mainly 3 elements:

Content

To get more search links and traffic, sites have content on their pages that provide little or no valuable information to users. These are thin-content scraper sites created by AI.

Meta tags and descriptions

Every business wants to appear on the first page of search engine results. And to do so, they allow their meta tags to be repetitive and poorly written, targeting them only for search engines. They forget that they are operating for humans and not search engines.

Keywords

The best way to turn a user into a customer is by providing him with the precise and valuable information he is searching for. But it doesn’t mean that you ruin his reading experience by stuffing your content with keywords to make it more relevant. It will shoo him away.

Google had kept all of this in mind and targeted such websites that were heavily dependent on AI for their content.

However, you must know that not all AI pages were affected. AI content that was modified by humans fared way better.

To give you a summary, here’s a chart for you:

(Source: NeilPatel.com)

This means the more “human-generated” content you have, the better your business will do.

So what do you do now? How do you check if your content is authentic and valuable to your potential customers? How do you still use AI tools for content without causing damage to your website’s search rank and traffic?

Google has provided some actionable advice to prevent such damage.

Take the front seat in a content generation:

If you’re using AI to generate content, don’t rely on it completely! Instead, modify your content. Your brand has its own voice; adjust the tone to match it. Don’t run after keywords; provide value in your information.

Get help from Google:

Google has invited users to learn more about its AI-based spam prevention system, SpamBrain. If your site’s rankings drop, review Google’s spam policies and ensure your web pages are compliant.

Final takeaway

While it is established that AI is beneficial to your business, relying completely on it is not. Let it help you, but have your own control. Consult with digital marketing firms to build your online presence in a reliable way. And most importantly, stay updated in this ever-changing environment!

It can be hard to transition back and rebuild your online presence. That’s why we’re here to help, contact us.

With the increasing popularity of mobile searches, Google has announced a new update. Google recently announced that it will be introducing site names on mobile searches. It says that site names are currently available for mobile Google Search results in English, French, Japanese, and German. Over the next few months, they will be rolling out additional languages.

New Site Name Structured Data Documentation

Google has several sources to identify the site name for a search result; you can use structured data on your homepage to indicate your preferred site name and let Google know what the site name should be.

According to Google,

When Google lists a page in search results, it shows the name of the site the page comes from. It is called the site name. Google uses several different sources to determine the site name, and you can indicate your preference by adding WebSite structured data. Note that the site name is different from the per-page title links (title links are specific to each web page, whereas the site name is for the entire site).

Site names can appear in English, French, Japanese, and German for mobile Google Search results. You can learn everything you need to know by studying Google’s developer doc, which provides details on each of the following topics.

  • How site names in Google Search are created
  • How to add structured data
  • Guidelines
  • Structured data type definitions
  • Troubleshooting common issues
  • Troubleshooting structured data issues

Also — Google recommends revisiting the documentation for favicons. Since they intend to continue showing favicons on Search, they also recommend providing an icon that’s at least 48px and following the existing favicon guidelines.

See How You Can Improve Your SEO!

In order to combat review manipulation on Google Maps, two new restrictions have been put in place. These should help to create a more level playing field for businesses and give users a better idea of what to expect when they visit a place.

In Google’s Prohibited and restricted content support document, you’ll find a Deceptive Content section that talks about Fake Engagement, Impersonation, Misinformation, and Misrepresentation. The new restrictions are included under the Fake Engagement point. Here’s a screenshot of the same below.

So we can conclude that only genuine reviews are encouraged, and if anyone tries to violate these restrictions, they can be penalized.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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If you receive this message from Google, “Your business profile on Google has been unfortunately suspended, and the reason for the suspension normally is only “due to quality issues” or “suspicious activity”, if you are on Google Business Profile Manager, or “this profile doesn’t follow the guidelines” if you are on Google Search Dashboard,” Google has suspended your account.

Let’s know more about the “Suspended” alert messages from Google and the most common reasons for a profile suspension.

Main Suspended Messages from Google:

Suspended for suspicious activity:

  • “Your listing has been suspended because it was flagged for suspicious activity”
  • “This location has been suspended because it was flagged for suspicious activity”
  • or “Your Business profile on Google has been suspended because it was flagged for suspicious activity”

Suspended due to quality issues:

  • “Your listing has been suspended due to quality issues”
  • “This location has been suspended due to quality issues”
  • “Your profile has been suspended due to quality issues”

Suspended because this profile doesn’t follow the guidelines:

  • “Your business is not visible” followed by “Your access has been suspended because this profile doesn’t follow the guidelines. Edit your business info and learn how to regain access”

Want to know what that means?

Your Business Profile Listing has been suspended because it was flagged for suspicious activity.

Why was your Google Business Profile flagged for suspicious activity?

Normally this type of suspension is due to:

Certain Profile Edits (Business name, Address, Service Area Business, Phone number, Category)

Several edits were made in one single section, and it does not matter which edits were

The owner’s Google Account was suspended

Your Business Profile Listing has been suspended due to quality issues or doesn’t follow the guidelines.

Why was your Google Business Profile suspended due to quality issues?

Normally, this type of suspension is due to:

  • Google Algorithm signalized issues with your profile, most of the time because:
  • Finds conflicting information about your business on the web (directories, Social Networks, your website)
  • Identifies your address as a residential address, co-working space, PO Box, UPS Store, Virtual address
  • Found duplicates (How to find and remove duplicates)
  • User(s) reported the listing on Google through the “Suggest an edit” feature – Algorithm suspension if it thinks reporting is justified
  • User(s) reported through redressal form – Manual suspension by a Support Agent

Here are the Main Reasons That Get Your Google Business Profile Suspended:

  • Keyword stuffing your business name.
  • Using a P.O. Box or UPS store address.
  • You set up your listing at a virtual office or co-working space address.
  • You have a service-area business and are displaying a physical address.
  • You have an online-only business.
  • You are in a high-risk business category, like lawyers, plumbers, HVAC, locksmiths, rehab centers, etc.
  • If another business shares the same address.
  • You have made a bunch of changes/edits to your GMB profile in one sitting.
  • The URL you add to your GMB profile forwards/redirects to another website or links to a social media page.
  • If you change your listing from a Storefront to a Service Area Business (SAB).
  • Your address or hours don’t match what is listed on your website or other online business directories/citations.
  • You list your business hours as 24/7.
  • An owner user (sometimes a manager) on your profile got their Account suspended – so your listing got suspended because they got suspended.
  • You created multiple listings for the same business at the same address (duplicate listings).
  • Photos, Posts, Services, and Business descriptions are spammy or against Google’s policies.

The thing you need to worry about is Google doesn’t tell you the reasons why your business account was suspended.

Yes, Google doesn’t tell the business owners about the reasons why their profile was suspended. Even if you contact support asking for the reasons, they just tell you to go through the guidelines and try to figure out by yourself the why.

Google’s advice on how to resolve the business profile suspension issue

Google Business Profile’s support article only advises:

  • Review the Google Business Profile guidelines.
  • Ensure your profile follows the guidelines.
  • After your profile meets the guidelines, you can ask for reinstatement

And if it is denied, you can appeal; but it does not tell you how.

Note: Even though the reinstatement process can be very frustrating, please note you should never: remove the profile from the dashboard (you will lose all the reviews); create a new profile (high chances of getting suspended, even if Google support tells you to do it); or submit multiple reinstatements yourself (will only delay your case).

Is your listing suspended? Get in touch with our team to get it unsuspended!

Many business owners and SEO experts had a baffling afternoon on 23rd September, Friday. The reason being the roll out of a fix for the bug that caused a number of businesses to experience a drop in local rankings in the last month.

A local search expert uploaded a post on Twitter about this.

Referred to as the “Kansas” bug, it has been dropping some service area businesses in the middle of the USA — in Independence, Kansas in Google Maps / Google My Business.

However, thanks to the recent fix rolled out by Google, some of the businesses have recovered their local rankings, albeit not as they were before the shakeup.

Why this matters — It’s always nice to know it wasn’t you when it was them.

See How You Can Improve Your SEO!

Your meta descriptions are important for your website’s SEO. Make sure they are clear and concise so potential viewers will be able to get a good idea of what your page is about before clicking through to it. In addition, high-quality descriptions can be displayed on SERPs, and can also help improve the quality & quantity of your website’s search traffic.

Let’s dive into some examples to get better at writing meta descriptions

DETAILS INCLUDED BAD WAY OF WRITING GOOD WAY OF WRITING
Keywords
  • <meta name=”description” content=”Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles”>

 

  • Just a list of keywords

 

  • <meta name=”description” content=”Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.”>

 

  • Explains what the shop sells and details like opening hours and location
Description for articles
  • <meta name=”description” content=”Local news in Whoville, delivered to your doorstep. Find out what happened today.”>

 

  • Same description used for every news article
  • <meta name=”description” content=”Upsetting the small town of Whoville, a local elderly man steals everyone’s presents the night before an important event. Stay tuned for live updates on the matter.”>

 

  • Uses a snippet from the specific news article
Summary of the page
  • <meta name=”description” content=”Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.”>

 

  • Doesn’t summarize the page
  • <meta name=”description” content=”Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including over-easy, sunny side up, boiled, and poached.”>

 

  • Summarizes the whole page
Length of the description
  • <meta name=”description” content=”Mechanical pencil”>

 

  • Too short
  • <meta name=”description” content=”Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and Schoolbus Yellow. Order 50+ pencils, get free shipping.”>

 

  • Specific and detailed

Lastly, your descriptions should be easy for people to read and understand and should also be diverse, so potential customers can get a good sense of what your product or service can offer them.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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Local SEO strategy refers to the overarching strategy or process used to optimize your site content and online presence for higher rankings. Local SEO strategy focuses on improving business rankings in local search engine results pages (SERPs).

 

The difference between traditional SEO and local SEO is local SEO focuses your efforts on attracting customers near your physical location — and getting them through your door, while traditional SEO boosts your visibility on a wider scale.

 

The main benefit of local SEO is that it lets you take advantage of increased visibility in your immediate area.

 

How does it work?

Google uses numerous factors when ranking local content, but it predominantly focuses on these three signals:

  • Relevance: Does your business listing match the searcher’s intent?
  • Distance: How close is your business to the searcher at the time of the search?
  • Prominence: Is your business well-known both online and offline?

 

When a user conducts a search using a location or “near me” and your business listing best matches the query, you’ll appear in Google’s local SEO 3-pack — a listing of the top three local businesses that meet the search criteria.

 

12 local SEO strategy tips to boost rankings and revenue:

  1. Optimize your local listings and citations
  2. Understand your local personas
  3. Conduct local keyword research
  4. Earn backlinks from local sources
  5. Write in-depth, local content
  6. Optimize your title tags and meta descriptions with local keywords
  7. Include an internal linking structure for location pages
  8. Update your website
  9. Improve your UX
  10. Post local content on social media
  11. Earn reviews from happy customers
  12. Track the results of your local SEO strategy

Analyze your analytics?

 

July DIGITAL MARKETING INSIDER SECRETS

In true Google fashion, the search engine giant has now come up with an update for its rich results guidelines. These updated guidelines are meant to better align the rich results content with the overall Google merchant guidelines.

 

The new guidelines deny rich results for products that are widely prohibited and are known to facilitate harm in any way to anyone. For example, products that fall into categories like weapons, fireworks, recreational drugs, tobacco, gambling, etc.

 

The guidelines now have an additional section

Google rich results content guidelines, which have already come into effect, have been updated to add the following section:

 

“Don’t mark up content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious and/or immediate or long-term harm to self or others. This includes content related to firearms & weapons, recreational drugs, tobacco & vaping products and gambling-related products.”

 

The new policy applies to all forms of markup

According to Google, the new guideline policies will apply to rich result markups in all forms, be it star ratings, prices, information regarding a product’s availability or other such factors. This, in turn, will impact the prohibited products’ structured data markup.

 

How does this affect your business?

If you are into the business of selling products that fall into any of the above-mentioned prohibited categories, this update definitely applies to you. All you can do right now is remove the structured data markup from your product pages because Google will not show rich results for them.

Although the search engine will not issue any manual action, the removal of rich results in itself will act as a penalty against violating the rich results content guidelines.

 

See How You Can Improve Your SEO! 

 

July DIGITAL MARKETING INSIDER SECRETS

For years, Google’s SERPs have been including knowledge panels so users can find the required results quickly. In this article, we’ll discuss how knowledge panels are created and how they work.

 

Introduction To Knowledge Panels

Knowledge panels/entity boxes are information boxes that appear on Google’s search results page when you search for specific content. The main aim of these boxes is to provide users with the information they need in brief. The content you search for (for example – people, places, organizations, things) should be present in knowledge graphs to appear in knowledge panels.

 

Only limited categories or entity types (books and book series, educational institutions, government, local shops, companies, events, movies & film series, music groups & albums, and more) are considered for the knowledge graph. Also, only the most relevant or popular entities of every category are included in the knowledge graph.

 

Knowledge panels are different from business boxes, as the latter is based on Google Business. The best way to spot a classic knowledge panel is by looking for a share button in the upper area of the panel. Also, the entity type is specified below the name & depending on the category, various attributes are assigned & the available content is filled.

 

The image below is an example of a classic knowledge panel. Google prefers using different templates for various entities.

July DIGITAL MARKETING INSIDER SECRETS

 

 

How Are Entities Selected For A Knowledge Panel?

Google has not given any criteria or procedure to select an entity for a specific category. But we have listed some of the most possible ways that Google uses to create a knowledge panel. Several websites that provide semi-structured data, for example – Wikipedia and Soundcloud, can be used by Google to select relevant entities for each category.

 

How Are Knowledge Panels Created?

In the Google patent, you can learn more about the basic methodology related to knowledge panels. The steps given below describe the basic process followed to create a knowledge panel:

  1. Finding relevant entities in the query
  2. Shortlisting relevant sources
  3. Creating the most appropriate search results
  4. Cross-checking whether the search query refers to the actual entity
  5. Determining an entity type/category for the entity requested
  6. Finalizing a suitable template for the panel (which should match the entity type)
  7. Arranging relevant content elements for the main entity from a trusted source
  8. Referring to another trusted source for content elements
  9. Attaching placeholders in the selected panel template with the finalized content elements
  10. Merging search results and knowledge panel on one SERP

 

How Are Images Selected For A Knowledge Panel?

The Google patent describes how images are selected for various entity types and incorporated into the knowledge panel. The steps given below are a shorter version of the same.

  1. Most relevant images are selected
  2. Cluster by similarity
  3. Most popular clusters are identified and separated
  4. Image format (portrait or not) is determined
  5. A portrait score is assigned
  6. The most representative image is selected
  7. The image is attached to the knowledge panel

 

The clustering of images into various categories depends on the proximity to the entity as well as the aspect ratio. We can also determine the possible categories by looking at Image Search.

 

July DIGITAL MARKETING INSIDER SECRETS

 

In Google’s patent related to images, the images are labelled with attributes and are assigned to specific entities. These attributes are primarily determined by considering the initial image. Additional attributes can also be added by referring to similar images. It is believed that Google selects relevant images by using data from popular sites (Wikidata, Wikipedia, Wikimedia, social media profiles, magazines, and more).

 

Reasons Why Knowledge Graph Is Gaining Importance

The SERP features are gaining more importance every year, so it’s expected that the Knowledge Graph will also follow the trend. Since the entities are at the center of the Knowledge Graph, it will definitely affect the rankings and overall search results. To conclude, SEOs should not miss out on the Knowledge Graph when preparing their SEO strategies.

 

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

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In a new move, Google has announced the use of the AI approach to update the operation hours for over 20 million businesses around the globe in the next six months. Also, Google’s AI algorithms are busy figuring out if your posted business hours are accurate.

Google said, “We developed a machine learning model that automatically identifies if business hours are likely wrong, then instantly updates them with AI-generated predictions.”

 

How Does It Work?

The AI considers multiple factors, such as:

  • The last time you updated your hours
  • What they know about other shops’ hours
  • The Popular Times information for your shop determined by location trends

Then, the algorithm analyzes the business hours of other similar shops that are nearby, information from the shop’s website, and Street View images of the shop’s storefront. Also, they will look specifically for business hour signs to determine the most accurate business hour prediction.

Google will take the help of the Google Maps community — including Local Guides and even the business owners themselves through their Google Business Profile — to verify the information they have predicted.

 

What Do You Need To Do?

All the business owners located in Argentina, Australia, Chile, France, Japan, Mexico, New Zealand, Peru, or the United States, should prepare their staff to expect inquiry calls powered by Google’s conversational AI asking about their business hours.

Also, check Google Maps from time to time to ensure that Google has correctly listed the timings, in case they have been changed without your input.

 

Analyze your analytics?

 

May DIGITAL MARKETING INSIDER SECRETS

Google performing random display testings are no longer surprising. This time around, it is Google Maps testing the position of local listing previews.

Recently, one of the users noticed that when a specific listing is clicked on from the Google Maps search results that appear on the left-hand side, the local listing pops up in a new position.

Instead of its original position on the left bar, the local listing preview now hovers in a new position, overlayed on top of the map. So far, this new position testing seems to be limited to the Google Maps interface for the desktop.

Here’s a look at the local listing overlay box:

May DIGITAL MARKETING INSIDER SECRETS

Normally, there would be no overlay box hovering over the map, and the local listing details would appear in the left bar, pushing the search results to the bottom footer.

 

See How You Can Improve Your SEO! 

May DIGITAL MARKETING INSIDER SECRETS

We have highlighted the main steps involved in setting up an e-commerce site & depending on the work required in each step you can determine the price of the project.

 

Step One –

  • Calculate the time required to set up a WordPress site, install plugins, install a WordPress theme, and meet a client’s requirements.

 

Step Two –

  • Calculate the time you need to finalize images. Mostly, it depends on whether you are –
  • Using existing images
  • Making new images
  • Modifying manufacturer’s images

 

Step Three –

  • Determine the number of products or SKUs included in the project.
  • Also, make a note of whether you will take the content from an old site, create your own new content, or reword the manufacturer’s website content.
  • Lastly, you need to know if you must create custom category pages and the amount of product information that will be provided.

Step Four –

  • Customizing a plugin may need about 20-30 mins, so extra features like Shipping Plugins, Invoicing Plugins, & more should be noted down.

 

After you have a good idea of the level of work required, you can give an estimated price range for the project. If the estimate is approved by the client, you can charge by the hour to ensure you are paid for your work.

Have any questions? Get in touch with our experts for assistance.

 

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

April DIGITAL MARKETING INSIDER SECRETS

Time to Welcome Google Analytics 4

Your Google Business Profile May Require Additional Verification

All US Auto Advertisint Can Now Advertise Their Vehicles on Google

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Time to Welcome Google Analytics 4

 

In a shocking move for SEO experts, Google Analytics 3 will stop collecting new data July 1, 2023 onwards.

 

Google posted a notice on Google Analytics stating, “Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future.

 

It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to the surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.”

 

Explaining the difference between Google Analytics 3 and Google Analytics 4, Google says, “GA3 was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. However, this measurement methodology “is quickly becoming obsolete.

 

While GA4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.”

 

Further, Google says GA4 is advanced in terms of privacy as it provides more comprehensive and granular controls for data collection and usage — and it does not store IP addresses, a necessary adjustment required by data privacy regulations in many locations.

 

Google promises that GA4 will better support your business by helping you:

Understand your customers across touch points – Get a complete view of the customer lifecycle with an event-based measurement model that isn’t fragmented by platform or organized into independent sessions.

 

  • Improve ROI with data-driven attribution – Use data-driven attribution to analyze the full impact of your marketing across the customer journey.

 

  • Measure engagement and conversions – With business and compliance needs in mind. With GA4, you’ll have country-level privacy controls that enable you to manage and minimize the collection of user-level data — like cookies and metadata — while preserving key measurement functionality.

 

  • Get greater value from your data – With predictive insights about user behavior and conversions generated by machine learning.

 

  • Easily activate your insights – With expanded integrations with other Google products — like Google Ads — making it easier to optimize your campaigns.

 

What to do now:

From July 1, 2023, all standard Universal Analytics properties will stop processing new hits, and from October 1, 2023, 360 Universal Analytics properties will do the same. After that, you can access your previously processed data in Universal Analytics for at least six months.

If you want to build the necessary historical data before Universal Analytics stops processing new hits, you need to move to Google Analytics 4 as soon as possible.

 

Analyze your analytics?

Your Google Business Profile May Require Additional Verification

The recently updated Google Business Profile Help document states that you may now have to verify your Google Business Profile through “more than one method”.

 

Here’s a look at exactly what the updated document says.

Verify for the First Time

It looks like Google rolled out this update, apart from pushing for video verification, to hopefully tackle  one of the persisting problems – fake locations on Google Maps.

 

Check out this video to better understand the steps to getting your business verified on Google.

 

Final Takeaway

There’s really no way you can build a strong online presence without getting your business verified on the search engine giant. Click here for more information on Google Business Profile verification and all the options available to you.

 

See How You Can Improve! 

All US Auto Advertisint Can Now Advertise Their Vehicles on Google

Google has now allowed all U.S. auto advertisers to advertise their vehicles on its page. Customers shopping for vehicles online will now be able to see vehicle details such as make, model, price, mileage, and advertiser name. The latest format of the advertisement is given below. When a customer clicks on the ad, it directs the customer to the vehicle description page.

Vehicle Ads on Google

Advantages Of Vehicle Ads:

  • Vehicle ads are designed to help you reach your potential customers easily.
  • Advertisers can now optimize their site accordingly to get a good conversion rate (both online and offline).
  • Users will only see the most relevant listings from your inventory, helping you get qualified leads.

 

What You Need To Know:

  • Both new & used vehicles can be advertised
  • Only non-commercial vehicles can be advertised
  • Only available for U.S. auto advertisers

 

How To Get Started

 

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

March DIGITAL MARKETING INSIDER SECRETS

Top 12 Website Design Guidelines for SEO

Website Redesign Checkpoints 6 Steps for SuccessInstagram Product Tags Rolling Out to All US Users

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Top 12 Website Design Guidelines for SEO

 

Want to become an expert on how to use SEO when designing your website? Read on to discover top 12 guidelines for SEO-friendly website design.

 

  1. MAKE SURE YOUR SITE NAVIGATION IS SEARCH ENGINE FRIENDLY

Using Flash for navigation on your website can be bad news if you aren’t aware of how to make Flash objects accessible and web-crawler-friendly. Search engines have a really tough time crawling a website that uses Flash. CSS and unobtrusive JavaScript can provide almost any of the fancy effects you are looking for without sacrificing your search engine rankings.

 

  1. PLACE SCRIPTS OUTSIDE OF THE HTML DOCUMENT

When you are coding your website, make sure you externalize JavaScript and CSS. Search engines view a website through what’s contained in the HTML document. JavaScript and CSS, if not externalized, can add several additional lines of code in your HTML documents that, in most cases, will be ahead of the actual content and might make crawling them slower. Search engines like to get to the content of a website as quickly as possible.

 

  1. USE CONTENT THAT SEARCH ENGINE SPIDERS CAN READ

Content is the life force of a website, and it is what the search engines feed on. When designing a website, makes sure you take into account good structure for content (headings, paragraphs, and links). Sites with very little content tend to struggle in the search results and, in most cases, this can be avoided if there is proper planning in the design stages.

 

  1. DESIGN YOUR URLS FOR SEARCH FRIENDLINESS

Search friendly URLs are not URLs that are hard to crawl, such as query strings. The best URLs contain keywords that help describe the content of the page. For example, think about the following URLs for an HVAC website:

 

hvacompany.com/services/repairs/

hvacompany.com/services/residential-repairs/

hvacompany.com/services/commercial-repairs/

  1. BLOCK PAGES YOU DON’T WANT SEARCH ENGINES INDEX

There could be pages on your site that you don’t want search engines to index. These pages could be pages that add no value to your content, such as server-side scripts. These web pages could even be pages you are using to test your designs as you are building the new website. Don’t expose these web pages to web robots. You could run into duplicate content issues with search engines as well as dilute your real content’s density, and these things could have a negative effect on your website’s search positions.

 

  1. DON’T NEGLECT IMAGE ALT ATTRIBUTES

Make sure that all of your image alt attributes are descriptive. Search engines will read alt attributes and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries.

 

  1. UPDATE PAGES WITH FRESH CONTENT

If your website has a blog, you may want to consider making room for some excerpts of the latest posts to be placed on all of your web pages. Search engines love to see content of web pages changing from time to time as it indicates that the site is still alive and well. With changing content, comes greater crawling frequency by search engines as well.

  1. USE UNIQUE META DATA

Page titles and descriptions should all be different. Many times, web designers will create a template for a website and forget to change out the meta data, and what ends up happening is that several pages will use the original placeholder information. The Best Web Design Companies know that every page should have its own set of meta data; it is just one of the things that helps search engines get a better grasp of how the structure of the website is constructed.

 

  1. USE HEADING TAGS PROPERLY

Make good use of heading tags in your web page content; they provide search engines with information on the structure of the HTML document, and they often place higher value on these tags relative to other text on the web page.

 

  1. INCREASE INTERNAL LINKING ON YOUR WEBSITE

Internal linking can boost the rankings of your website when used correctly. It helps Google understand your content better and also sets an informational hierarchy for your website. Websites with information are consistently correlated with each other. It is very helpful for people and search engine bots when relevant information leads them to further information on the subject.

 

  1. MAKE YOUR WEBSITE MOBILE-FRIENDLY

Whenever a query is entered in the search bar, Google will rank websites based on several different factors, but mobile-friendliness is be one of the primary factors. Thus, Google requires webmasters and businesses to create a mobile friendly website.

 

  1. IMPROVE YOUR PAGE SPEED

Nobody has the patience to tolerate a loading website nowadays. With so many options available at our fingertips, people swiftly switch from one site to another to look for the desired products or services. Thus, you’ll lose the potential rankings and leads if your site’s speed is low.

 

Need help with website design? Get in touch with our team for expert advice.

 

Analyze your site?

Website Redesign Checkpoints 6 Steps for Success

Website redesign is complicated. Here are some steps to take away before, during, and post-launch to avoid an SEO disaster when redesigning your site.

 

  1. Take inventory of your current site

Before changing anything, you need to take a snapshot of what your site and ranks look like currently. This will be a necessary reference point post-launch when evaluating if everything is indexing and ranking as it should.

 

Some areas to keep in mind while taking inventory of your site are:

 

  • Current SEO rank: Check the current rankings of each of your website and also make note of the pages that currently rank in Google.

 

  • Crawl your current site: This will let you see what your current site looks like and grab the structure, current URLs, meta description, and titles tags so you can match your new site up to the old.

 

  • Blocked content: Verify any blocked content with your Robots.txt and/or Google Search Console. It is good to check this list so that you can make sure that these blocked pages continue to be blocked after the redesign.

 

  1. Keep content as close to the same as possible

We all know the saying, “If it ain’t broke, don’t fix it,” but that doesn’t mean you can’t change a page.

 

You just need to make sure your development and copy teams know when and what tags need to stay the same. Yes, during a redesign, you may need to make some changes to copy/content, but make sure the changes are small and deliberate.

 

In order to maintain your current rank, you should aim to keep the title tag, meta description, URL, and the H1 – H6 the same.

 

These areas are the most commonly crawled and are most important for pages that already rank on Google.

 

  1. Preserve some of the overall site architecture

Yes, some of the ways you organize your navigation and files may change based on your new website strategy and goals, but if possible, try to keep as much of the structure the same as you can.

 

Search engines already know your current site architecture, so by maintaining it, you give yourself a better chance of not affecting your rank.

 

Keep your existing visitors in mind as well, you don’t want to change your structure and confuse your existing audience when they revisit your website.

  1. Create 301 redirects

You also want to make sure you don’t want to remove any pages that are doing well. If you must, make sure you inform the search engines about this change by setting up a 301 redirect. If you don’t implement these 301 redirects you can drastically kill your traffic

 

Keeping an organized list of old page URLs vs new page URLs is extremely important and will help you with re-organizing the website.

 

  1. Block your new site from search engines during staging

Once you have a game plan of what your new site architecture is going to look like, it’s time to design and get the new site built.

 

Make sure your development team sets up the new site on a staging environment or a platform meant for testing that resembles the live environment without launching the pages.

 

It is important to have a staging environment so that you aren’t messing around with your live site and prematurely set pages live and having search engines index duplicate content.

 

A very IMPORTANT thing to do once your staging environment is set up and put a “No Index, No Follow” on it.

 

You don’t want Google finding your staging environment and marking it as duplicate content. This will create a bigger mess to clean up once you take your new site live.

 

  1. Double check everything in staging

When everything is built, run tests on the staging environment to make sure you aren’t missing or have duplicate H1 & H2 tags, title tags, and meta descriptions.

 

Once everything looks good and you have not only run some SEO tests but also did internal QA (Quality Assurance) to make sure the site is responsive and works in various browsers, it is time to take the site live.

 

What about post launch?

Even everything looks great in staging, once you set a site live, there are several things you need to do to ensure you maintain your SEO.

 

Here is a quick hit list:

  • Remove “No Index, No Follow” – This is a very easy thing to forget to do it is the #1 item on our post-launch checklist when launching a site to make sure that is removed.
  • Import your 301 redirects
  • Check your 301 redirects to make sure if you did redo your highest-ranking pages that they are redirecting where they should go
  • Make schema.org tags are still implemented
  • Make sure tracking codes are all still up and running
  • Re-run broken link checker
  • Re-submit new submit to Google Search Console

 

You should be monitoring your new site regularly to spot any issues. Check Google Search Console to check on the number of pages indexed in Google to ensure no pages dropped, track impressions and clicks, and track your rankings.

 

It’s important to monitor these things so that if you did drop in SEO rank you can work on getting it back up quickly, rather than catching it too late.

 

Need help? Do get in touch with our professionals for assistance.

 

See How You Can Improve Your SEO! 

Instagram Product Tags Rolling Out to All US Users

Instagram will open product tagging to every user in the U.S. The ability to tag products is starting to roll out now and will become available to everyone within the next few months.

 

Product tagging debuted on the platform in 2016 as its initial foray into e-commerce. Until now, only businesses and creators could tag products in video posts, stories and reels.

 

Of its 2 billion monthly active users, Instagram has an estimated 159 million users in the U.S., according to Statistia.

 

Why we care.

Instagram said that 1.6 million people are already tagging at least one product per week. By making product tagging available to everyone in the U.S., this number will likely skyrocket as users learn of and use this feature. This is yet another way for brands and businesses to be discovered organically on Instagram. So if your brand isn’t set up for Instagram Shopping, there’s no better time than now to test it.

Instagram Why We Care

 

How to tag products?

After creating a post, users would tap the “Tag Products,” tap the product in the video or image, then search for the product from the shop to add a tag. Instagram users who see a product tag can tap it to buy the product within the app.

 

Control for brands and businesses

Whenever one of your products is tagged, Instagram will notify you on your profile. Want to turn off product tags? You can in your account settings. By default, it is set to “Allow all”.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

DIGITAL MARKETING INSIDER SECRETS February 2022

Google Released a New API for Search Console Profile

Google Launches a New Feature Shops

URL Changes for Google Search Can Take a Long Time

eBizUniverse, Inc.

Last month Google released a new API for Search Console — the URL Inspection API. Now you have a developer tool that can debug and optimize your web pages. Isn’t that great!

While launching this tool, Google said, “Today we’re launching the new Google Search Console URL Inspection API, which gives programmatic access to URL-level data for properties you manage in Search Console.

The Search Console APIs are a way to access data outside of Search Console, through external applications and products. Developers and SEO tools already use the APIs to build custom solutions to view, add, or remove properties and sitemaps, and to run advanced queries on Search performance data.

With the new URL Inspection API, we’re providing a new tool for developers to debug and optimize their pages. You can request the data Search Console has about the indexed version of a URL; the API will return the indexed information currently available in the URL Inspection tool.”

How the new API works:

You need to make an API call. The request parameters include the URL you’d like to inspect and the URL of the property as defined in Search Console. Once you make the API call, you will get a response with all relevant results or an error message if the request fails.

Here’s an example of the response you’ll get from the API.

Example Response from API

There is a usage limit to Search Console APIs. Specifically, with regards to the URL Inspection API, the quota is enforced per Search Console website property. Queries are limited to:

  • 2,000 queries per day
  • 600 queries per minute

The new API looks useful and could potentially be added to CMS platforms and SEO toolsets shortly.

Analyze your site?

Google Launches a New Feature Shops

Google recently launched “Shops” to help customers with their shopping-related queries. The initial search result shows only three shops, but users can expand the results to view more merchants. The results are based on organic search ranking.

Results on Organic Search Ranking

Google recently launched “Shops” to help customers with their shopping-related queries. The initial search result shows only three shops, but users can expand the results to view more merchants. The results are based on organic search ranking.

Google has further enhanced its shopping-related results by including the unpaid, organic listings, introducing a “Deals” section, and other such significant integration. These updates are important to the retailers because their businesses now stand a chance to attract more customers and drive traffic.

Points to Remember

  • Try to rank well in the organic SERPs by optimizing your site.
  • Focus on Google’s other Shopping Channels to gain better visibility.

Have Questions About Your Shop?

URL Changes for Google Search Can Take a Long Time

URL Changes for Google Search Can Take a Long Time

Google’s Search Advocate, John Mueller, revealed that changes to a site’s URL structure is not so easy for search engines. Google recently put out a short, 2-minute video explaining the kind of SEO impact you should brace for if and when you decide to change your site’s URL structure. Turns out that the entire process could take months…when done properly!

Here’s the video released by Google: https://youtu.be/FHjVmi1tkEw

What Makes the Process Not So Simple

As per Google, each URL is stored as an address in the search engine’s index on a per-page basis. When you change the URL structure, all the data for the original URL, including signals, links and other important information that Google has on that page, needs to be forwarded to the new URL.

Things to Bear in Mind When Considering URL Changes

  • Google’s Site Move Documentation

As the URL change process can be quite complicated, Google has taken efforts to detail site move documentation. Muller has summarized the key points from the site move documentation.

  1. Do your research before initiating the migration.
  2. Go for the update when you can afford to have a dip in your site traffic.
  3. List down all the old and new URLs for mapping purposes.
  4. Make use of 301 redirects and internal site updates, such as navigation and XML sitemaps, to implement the migration.
  5. Keep a close eye on the migration through analytics and Google Search Console.
  • The Timing of the Migration

Google states that while completing the URL change process can take months, the search engine will process the “more important” pages faster. On the other hand, the less important URLs will require more time to be processed.

  • The Redirects

Google recommends that the redirects used during migration, the 301 redirects, are left in place for at least a year.

Final Takeaway

SEOs, site owners, webmasters and publishers know just how scary URL changes can be. Hence, going about it the right way with the right tools in place to monitor the progress and catch any errors along the way can do a great deal to reduce your stress.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

Digital Marketing Insider Secrets January 2022 eBizUniverse

Few dashboard updates you might be interested in

Google now allows product placement at the top of local and maps listingWhy do web pages drop out of search console reportseBizUniverseFew dashboard updates you might be interested in

We have been busy working on our platform and updating our technology and have some good news to share. Here are few of the important updates we wanted to share:

    • Late last year we realized that search engines like Bing were getting more aggressive in banning bots. This affected our keyword ranking (SERP tracking) module. We did some brainstorming and came up with the idea that in order to get the most accurate results we would have our technology to replicate actual human visitor behavior. It’s with great pleasure and excitement we are announcing this new SERP tracking technology for Bing keyword tracking. We hope to slowly use this technology for Google rankings, audits, and other key areas to future proof our results.
    • Not only regular search results, but we will prioritize tracking of other important sections in Bing SERP that includes “People Also Ask” results, Video and Image search results and show them on our dashboard.

People-also-ask-Bing

 

Video-results-Bing

 

Video-results-Bing

 

    • One of the most requested features by agencies – Apart from Local Map pack in Google SERPs, we are moving one step further to track local rankings by detecting your client’s website presence in Google Maps results.

Google-Maps-results

 

    • Keyword opportunities are always a great KPI you can show your clients. We will be introducing a new section to show “suggested search keywords” for each keyword we are tracking. This offers additional keywords we can target and rank – thereby increasing traffic to the website.
    • Tracking multiple business names for a business is difficult. So far, our system could track rankings for only a single business name. We will improve this system to track more than one name for a particular business. This gives a chance to show more keywords that are ranking for a business.
    • Scan your client’s website health for 100+ harmful issues with our much-improved high speed SEO crawler. Our advanced crawler will identify issues on the website that might be limiting its rankings. This should help to make your client’s website more search friendly, thereby improving rankings.
    • Crawler audit data will also be introduced on a “Per Page” basis giving accurate information about a particular page in addition to the whole website (global level). This gives a chance to resolve SEO errors at a minute level.
    • Our website monitoring system is getting an overhaul with more accurate information. Our improved and reliable website uptime/downtime monitoring system will instantly alert you via email if the website goes down.

 

If you have any request for new features to be added or improvements in existing modules, please feel free to reach out to us.

Analyze your site?

Google now allows product placement at the top of local and maps listing

Google My Business, which has been rechristened as Google Business Profile, now has a new feature that will allow businesses to mark a product as “Special”. This feature, which has been rolled out by Google recently, appears in the products section and takes the product marked as special right to the top of the products listed in a business’s Google Business Profile Listing.

 

Here’s a look at what the product section now looks like:

Google Business profile products section display

The Google Business Profile products section setting displays the option to “Mark as Special”. It clearly states that “Products marked Special are shown at the top of the page.”

What makes this an exciting development

While not all businesses may see the need for this feature, a section of local SEOs and businesses have been looking for a way to promote certain products at the top of the page. This feature gives them the ability to put the best of their products high up in their Google local search and Maps listings.

Have Questions About Your Google Business Profile? Ask Us!

Why do web pages drop out of search console reports

A query was raised by the user regarding Search Console reports. The user stated they are having a problem with some of their web pages showing up and then dropping out of Search Console reports. Especially in regards to the Core Web Vitals report, they are seeing a steady decline in the number of pages reported from month to month.

 

Google’s John Mueller recently addressed this issue in an office hours segment where he said, “it’s a matter of how Search Console reports on web pages. Rather than attempt to include every page in the report, they use a sample of the URLs from your site. The number of pages they use to sample your site can vary from month to month in exactly the way that you’re reporting.”

 

He further added, “it’s something where having fewer URLs in these reports doesn’t mean that the other URLs are bad or problematic. It’s just we didn’t check them.

So especially for the aggregate reports, which is for the Core Web Vitals to some extent, the AMP report, the Structured Data report, mobile friendliness … for those reports, we only take a look at a sample … and that sample can change over time.”

 

He explains, “they might look at 200 URLs in one month and then in the next, they’ll look at maybe 100 URLs or something like that. It doesn’t mean that anything bad is happening; it’s just that Google is looking at a smaller sample of pages from your site.”

 

He advises that instead of stressing out about the changing sample size you should focus on what is actually being reported – specifically the relationship between the bad pages that are reported and the good ones.

 

If you see that all of the URLs in the report are without errors, then you’re good to go. But if you’re seeing errors, and especially if the proportion of errors is increasing over time, then you’ve probably got some fixing to do.

 

In any case, the total number of URLs in the report should not be your primary concern. It’s the relationship between the pages and the reported negatives that you should focus on and attempt to fix.

 

You can watch this video here, where John discusses the issue starting at the 51:33 mark:

https://youtu.be/rCcDsmjn-SA

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

Digital Marketing Insider Secrets December 2021

Google My Business Is Now Google Business ProfileGoogle Finds a Mix of Positive and Negatice Reviews More ReliableEverything You Need to Know About Microsoft Bing Page Insights

eBizUniverse

Google My Business Is Now Google Business Profile

According to the latest announcement, Google has renamed “Google My Business” to “Google Business Profile”. The Google My Business app will mostly retire in the coming years.

Benefits of the latest update include:

  • To get to your profile, you can search your business name on Google, go to Google Maps app, or search for ‘my business’ on Google Search.
  • You can complete the verification, resolve any issues with your profile, and edit your details easily including address, store hours, photos, and more.Your Business on Google
  • In the coming months, merchants can complete their account setup directly on Google Search and Google Maps.
  • You can see whether your profile is visible to the public. If not, the necessary steps will be included.

Verify to Connect with Customers

  • Google Search and Google Maps now have additional tools to help you better manage your business profile.
  • The changes in-line with this update will soon be evident on Google’s Help Center, Community & Support channels.
  • The GMB website will be renamed to Business Profile Manager and will now support larger businesses having multiple profiles.
  • Google expects smaller businesses to manage their profiles on Search & Maps.
  • Google has shared some new ways to help you connect with your customers easily and increase your business.

After reading the above brief related to the latest update, we recommend you keep a track of the emails & videos from Google or follow Google Business Profile on Twitter so that you can get the best out of your business profile.

Analyze your site?Google Finds a Mix of Positive and Negatice Reviews More Reliable

Customers prefer business accounts that have reviews on their profiles. Reviews next to your Business Profile in Maps and Search can drive traffic to your site & help you get more customers. Google has provided some tips to help you get more reviews.

Best practices listed by Google include:

  • Verify your Google Business Profile
  • Remind customers to leave reviews
  • Reply to reviews to build customer trust

Many business owners have a mindset that only positive reviews can help improve their business, but it’s not true.

Google recently updated the guidelines page and added a new point, “Value All Reviews”. According to this point, honest & objective reviews are more helpful for new customers. A mix of positive & negative reviews is more reliable & trustworthy. The team at Google also suggests responding to customer reviews so that customers know that you care. In case the reviews don’t follow Google’s posting guidelines, the business owner can send a removal request.

Google thinks having 99% positive reviews is not natural, and the team may audit the reviews if such a case exists. So, it’s totally fine to have mixed reviews & this won’t even affect your rankings!

Finally, we think businesses can now share their review link to all customers without fail and stop worrying about negative reviews. However, make sure that you are responding to such reviews.

If you need help with review management, we are just an email away.

See How You Can Improve Your Review Management! 

Everything You Need to Know About Microsoft Bing Page Insights

On 23rd November, Microsoft Bing announced the launch of a new feature, Page insights. Now users will see a lightbulb icon on the right-hand side of the search results that provides more details about the search result.

So, what does Page Insights do? Microsoft said, “it provides summarized insights from a page on your search results so you can find what you’re looking for faster.”

Here’s how it looks.

Mars Exploration NASA Google Search Engine Results

Adding more information, the company said, “Page Insights help you verify that the source is relevant to your needs, helps you get caught up to speed at a glance on top factoids you didn’t know about, and lets you jump straight to the relevant section of the page when you click ‘Read more’ for a specific question.”

If you wish for more details, there is a section to “explore more” that will help you find relevant search results.

But as of now, the feature is only available on desktop search results because of the screen size required to properly display the results.

Are you getting the best return out of your digital marketing?
Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.