DIGITAL MARKETING INSIDER SECRETS September 2021Google Rewrites Titles Rankings are Not Affected

Googles Link Spam Update is Complete After a Month You Will Soon See Ads in Instagram ShopseBizUniverseGoogle Rewrites Titles Rankings are Not Affected

On August 17, 2021, many people noticed Google using header tags (H1s & H2s) rather than meta title tags as titles. A number of people posted their questions and complaints related to this change on various forums and social media platforms.

Below are some of the public mentions & the answers from Google and other SEO professionals.

Google and Other SEO Professionals1

Google and Other SEO Professionals2

Google and Other SEO Professionals3

Google and Other SEO Professionals4

From the above posts, we can confirm that your rankings are definitely not affected by this update (at least for now)!! Its only purpose is to make your titles more readable and precisely describe your document’s content. This new system is preferred by the users, as they can connect with the page content easily.

Many people wanted Google to explain more about this update, so there were many comments related to this topic. Google’s staff answered their queries in this official post.

Points To Remember:

  1. Title tags are considered for rankings even now.
  2. Continue to focus on creating great title tags with focus on target keywords.
  3. Include H1 and H2 in your page content including your target keywords.

Analyze your site?

Googles Link Spam Update is Complete After a Month

Google recently announced that the link spam update is complete. The update that initially began rolling out on July 26th, 2021, is now done rolling out as of August 24th, 2021. It took over a full month for this update to roll out and two weeks longer than Google had said.Google Search Central

Here’s Google’s announcement about the link spam update that is done rolling out.

Earlier, Google said, “This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages.”

The update is finally fully live.

So how do you know if your site has been impacted by the update? Tough to say as of now! We had a bunch of unconfirmed updates after this announcement was made. Maybe they were related to the link spam update, maybe not.

All we know is that the Google link spam update didn’t have any negative effect on our client rankings.

If you’ve been affected by this update, you can get in touch with our team for professional help.

See How Here! 

You Will Soon See Ads in Instagram Shops

All You Need To Know About This New Feature!

  • The Shop Tab of Instagram will now include ads.
  • This feature is still under test in the U.S.
  • Ads can either be a single photo or multiple photos.
  • Only a few retailers such as Away, Boo Oh, Clare Paint, DEUX, Donni Davy, Fenty Beauty, and JNJ Gifts could participate in this test.
  • An auction-based model will be used to launch Ads in Instagram Shop.
  • The Instagram Shop tab is a mobile-only feature, so the ads will only appear on mobile.
  • How many ads a single consumer sees will be determined by several factors, such as:
    • Instagram, how do they use it?
    • And, how many people are shopping in the tab?
    • Instagram also plans to monitor consumer sentiment to balance ads and content.

Why This Feature Is Important

If this feature is approved, many retailers will be able to reach their target customers easily. Also, cross-app tracking and third-party cookies will not be an issue anymore.

Final Takeaway

There are no details available yet as to when other retailers would be able to join in. However, it is clear that this feature will surely be made available globally in the coming future.

For more information, check out this article.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan?

Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you.

Please call us at (800) 379-2829 or contact us today and we will get to work right away.

eBizUniverse July 2021 Newsletter Cover

June Turned Out to e an Action Packed Month for Google

Google Launches Search Counsole Insights

A Simple Guide to Local SEO Strategy

eBizUniverse Monthly Newsletter Blog

June Turned Out to e an Action Packed Month for Google

Update eBizUniverse July 2021 Newsletter

 

The month of June saw SEOs scrambling to keep up with a number of updates rolled out by Google, namely core, page experience, and spam updates. These updates also had the SEOs scratching their heads, trying to figure out the exact cause of the change in rankings.

While the rolling out of the core update finished on the 12th of June, Google started rolling out the page experience update right on its heels, on the 15th of June. This roll-out is expected to go on right until the end of August. Also, Google went on to roll out a two-part spam update – part one of the update began on the 23rd of June, and part two began on the 28th of June.

What These Updates Signify

The page experience update has a lot to do with HTTPS and metrics such as the speed, responsiveness, and core web vitals. If you wish to see how this update may affect your site, the updated layout is live in all the testing tools and Google Search Console. However, you need to bear in mind that the Search Console data is delayed, as it is based on the CrUX (Chrome UX Report) data aggregated over the past 28 days.

As this roll-out is going to last months, chances are you may not see any drastic shift in a site’s visibility. This should give you the time to work on your site’s metrics so that its performance meets your expectations.

Unlike core and page experience updates, spam updates begin and end on the same day, which means your website rankings may be impacted almost immediately. Hence, if a website saw any changes in rankings on the days when this two-part update rolled out, you know what may have caused it.

That said, none of our websites experienced any major shift in rankings.

Final Takeaway

Although there is a great deal of talk around these updates, it is still too early to know exactly how they will affect site rankings. As for the spam updates, the SEOs do not seem to be too impressed and feel that too many spam sites are still being ranked.

When it comes to core updates, here’s a look at all a site owner should know about Google’s core updates. Also, if you would like some more information on the page experience update that is still rolling out, keep an eye out for the updates posted on the Page Experience Blog and the Core Web Vitals & Page Experience FAQs.

Analyze your site?

Google Launches Search Counsole Insights

eBizUniverse July 2021 Newsletter

 

Last month Google Search Central announced via Twitter “a new experience” called Search Console Insights “to help you better understand which content of yours resonates with your audiences.”

According to Google

“This experience joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance. Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an overview and helpful insights on how your content is performing.”

July 2021 eBizUniverse Newsletter Insider Secrets

 

This experience will help you answer certain sample questions listed by Google.

  • What are your best-performing pieces of content, and which ones are trending?
  • How do people discover your content across the web?
  • What do people search for on Google before they visit your content?
  • Which article refers users to your website and content?

At present, you can access Search Console Insights in a couple of ways:

  1. Select Search Console Insights from the top of Search Console’s Overview page.
  2. Access it directly and save a bookmark.
  3. You will “soon” be able to access it in the iOS Google App by selecting Search Console Insights in the account menu. Google went on to say that they are “working to also add Android Google App support.”

July 2021 eBizUniverse Insider Secrets Newsletter

What Actions To Take

Search Console and Google Analytics give a great amount of information, but if you do not have the time to regularly go through everything, it can be a bit too much. Search Console Insights filter this information, giving you a brief overview of the updates related to your site.

When it comes to SEO agencies, Search Console Insights will come in handy to help less savvy site owners see how your work is benefiting their site. This also means that you can use Search Console Insights even if you do not use Google Analytics.

To get complete insights about your content, Google suggests linking your Google Analytics property with your relevant Search Console property.

Queries, if any, can be directed to one of Google’s support channels and also at @WebCreators on Twitter or @GoogleWebCreators on Instagram.

Ask us now!

A Simple Guide to Local SEO Strategy

Local SEO eBizUniverse Insider Secrets Newsletter July 2021

 

Have a business that serves a specific location? It is important to develop an SEO strategy that can help you target local customers and rank higher in Google search. While all businesses can benefit from search engine optimization, certain industries, like Professional Service Industry (banks, accountants, attorneys, financial planners, and many others), Home Repair & Renovation Service Industry, Medical Industry, Restaurant and Food Service Industry, etc., can benefit more.

Let’s take a look at some important benefits that Local SEO offers for small as well as large businesses.

  • SEO puts you up higher on Google’s search result pages and helps you get more traffic to your site.
  • Other local businesses can find you easily to create a coordinated marketing campaign that can benefit both.
  • SEO helps you get positive reviews, rank higher, and earn more trust.
  • You can save on advertising costs if your business is sufficiently high in the rankings.
  • Your business can appear in local business directories.
  • Voice searchers can find your business easily.

The above-mentioned benefits give a clear answer to your question ‘why my business needs SEO?’. Let’s now understand how to create a local SEO strategy for any business.

Follow the steps given below:

  • Prepare a list of keywords related to your business. For example, if you run a restaurant, your keywords can be Mexican Food, Chinese Food, etc.
  • Perform an SEO audit on your site to identify any existing technical issues. If you are already aware of any issues, address them first.
  • Conduct a competitive analysis using SEO tools to find out what keywords your competitors are ranking for. This analysis will help you determine which keywords are a perfect fit for your site.
  • Add your location to the keywords and perform an SEO analysis to find out the search volume and keyword variations of Geo-specific Keywords (example: Mexican Food Seattle, best Mexican Food Seattle, etc.).
  • Follow on-page SEO best practices to optimize your site for local search. On-page optimization would include –
    • Keyword mapping of individual site pages
    • Unique & relevant title and description for each page
    • Informative content about your products & services
    • Relevant internal links on your site pages
    • Images that are appropriate & compressed
    • Short & targeted URL structure
  • Localized landing pages can help you get more organic searches. To create perfect landing pages, you must optimize your page headings, include keywords in page content, etc.
  • Create your GMB account, and be sure to add the correct business address, contact number, images, and other details.
  • List your business with other online directories to gain more customers.
  • Create a Link Building Strategy to increase the ranking of your site.
  • Try to generate positive reviews across the directories your business is listed in. Also, respond to negative reviews in a professional & kind manner.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

June 2021 Newsletter Core Web Vitals

 

Why You Need to Start Paying Attention to Core Web Vitals

How to Take Advantage of the Google Page Experience Update

Core Web Vitals Tips for SEO Developers

eBizUniverse Monthly Newsletter Blog

Why You Need to Start Paying Attention to Core Web Vitals

Google has always placed a great deal of importance on User Experience (UX). In fact, every Google algorithm update has been about ensuring the users can gain access to user-friendly, relevant results quickly.

Now, with the introduction of Core Web Vitals, UX will play a vital role in increasing organic traffic. Hence, it is important that we understand all that we can about these Core Web Vitals.

What Exactly are Core Web Vitals

For the past few years, Google has been pushing website owners to go mobile-first. Building a mobile-friendly website is now crucial to SEO success.

Taking it a step further, Google is now ready to focus on mobile performance, also known as Core Web Vitals.

This summer, we will see algorithm updates that will focus on a new ranking factor, which happens to be page experience. Google will be measuring page experience using Web Vitals metrics. Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS) are the core metrics within Web Vitals.

How Will the Core Web Vitals Impact SEOs

Search engine algorithms work on helping users find the information they need while collecting data that throws light on user behaviour, which then helps them provide more relevant results.

Websites that meet searchers’ needs naturally rank higher in the search engine results and enjoy increased organic traffic. With Google focusing on improving UX, paying mind to Core Web Vitals will mean the difference between SEO success or failure.

By optimizing for the new ranking factor, one can see a drastic rise in their organic traffic. The Core Vitals report in Google Search Console will tell you exactly which pages on your website need improvements in terms of UX.

What’s Important

While it may all seem very technical, it is important to understand what exactly is being measured by the Core Web Vitals. To put it simply, Core Web Vitals focus on three aspects of a good UX:

  • Loading Performance
  • Responsiveness
  • Visual Stability

These aspects are measured based on the user data from Chrome’s user experience report. You can check out the data for your website using the Google Data Studio report. This report offers detailed data on the important aspects of Core Web Vitals, along with information about usage on different devices.

The Three Main Elements of Core Web Vitals

  1. Largest Contentful Paint (LCP)

LCP is a metric used to measure how long it takes for the largest element of a webpage to load. This metric applies to the loading of the above-the-fold content; anything beyond a user’s screen is not taken into consideration.

Overall, LCP measures images, video poster images, block-level text elements, as well as elements that come with a background image. You can measure your website’s LCP with the help of lab scoring tools  like PageSpeed Insights and Lighthouse.

Ways to Optimize for LCP

Google suggests that the LCP should happen within 2.5 seconds of page loading. Anything that takes beyond 2.5 seconds to load needs improvement.

Ideally, you should be able to reduce the LCP time by doing the following:

  • Optimize the images – Ensure you choose the right format, incorporate width and height attributes and use compressed images whenever necessary.
  • Optimize your server – You may want to look into upgrading the hosting plan and using a CDN to improve the server performance.
  • Add caching – Make sure you use URLs consistently and that caches store images.
  • Fix render-blocking CSS and JavaScript – See if you can implement Critical CSS, deliver smaller payloads and compress the code file.
  1. First Input Delay (FID)

FID is a metric used to measure a user’s first interaction, meaning the delay between the time when a person clicks on something and the time it takes for the site to respond to the action and process it. However, it only measures finite user interactions, like clicks, taps and key presses, and not continuous interactions like scrolling and zooming.

Ways to Optimize for FID

Monitoring and optimizing your site’s UX is the only way you can do well with this metric. Ideally, your site’s FID score should be no more than 100 ms. If it goes beyond that, your site’s UX needs improvement.

Try the following to improve your site’s FID score:

  • Optimize the JavaScript code – Try breaking up long tasks, minimizing unnecessary polyfills and deferring or a-syncing unused JavaScript.
  • Optimize the CSS code – See if you can remove the unused CSS code and try compressing your files.
  1. Cumulative Layout Shift (CLS)

CLS is a metric used to measure the visual stability of your site. It checks whether there is any unexpected shifting of any of your page elements and how often it occurs.

Ways to Optimize for CLS

Generally, you should be able to avoid the unexpected items shifting by doing the following:

  • Opt for transform animations with context and continuity.
  • Avoid inserting any content above your existing content.
  • Incorporate size attributes, such as width and height, on your image and video elements.

To understand which elements on your site are keeping you from getting a good CLS score, check out the Layout Shift GIF Generator tool.

Final Takeaway

It is a known fact that users now expect and tolerate nothing less than a seamless web experience. In order to ensure that your site delivers just that, it is essential to invest in LCP, FID and CLS improvements. After all, an improved user experience is key to higher rankings and increased organic traffic.

For help with Core Web Vitals, do get in touch with our expert team for assistance.

Analyze your site?

How to Take Advantage of the Google Page Experience Update

To understand how a user will perceive the experience of a specific web page, Google will evaluate a set of signals. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability.

How to prepare for the Page Experience update?

For site owners and others, understanding these signals and making the necessary changes should be a priority. Among the steps to take are optimizing for mobile, improving page speeds, CTAs, and alt text for images.

You can start preparing now for user experience to become a ranking factor now. The Core Web Vitals report in Google Search Console is an excellent place to start getting a sense of how your site is performing in these areas. Alternatively, you can also make use of the PageSpeed Insights tool by Google (which is a part of our SEO Audit) to understand how your site stacks up.

How are we helping our clients with the Page Experience update?

To cope up with the update, we are already doing the below things for our clients:

  • Implement search-friendly alt texts for images while doing on-page optimization of your website.
  • Implement relevant schema tags on the website.

We have also updated our SEO Audit Reports to bring back the Mobile and Desktop Page Speed Insights sections which are a critical part in improving the Page Speed experience for users. In addition, our Audit also shows the Website HTTPS (secure website) status which is a critical ranking factor in relation to this update.

By showing this to your clients, it presents a lucrative opportunity for you to upsell add-on services like “mobile friendly optimization”, “improving page load speed”, “making website secure”, “CTA optimization”, “landing page optimization”, etc. If you’re interested, our team can discuss this further how to best provide these services to your clients at a minimal cost.

For more information, do get in touch with our reps.

Ask us now!

Core Web Vitals Tips for SEO Developers

Google’s “Page Experience” algorithm update is expected this month, June 2021. But what you need to know is that you shouldn’t expect a major fluctuation in the rankings, as of now!

We believe that Google will be rolling out the update carefully, as suddenly shaking up the ranking scene will draw unwanted attention to their powerful monopoly on search. Keeping this in mind, you can expect them to implement gradual changes over time. For now, relevancy will rule the ranking game!

Here are a few important tips on how to respond to the Core Web Vitals ranking signal going LIVE.

Reduce JavaScript (JS) Execution – If your report shows a poor FID score, consider reducing and optimizing your JS execution. As per Google, one of the ways to reduce the execution is by deferring unused JS. Start by cutting down unused JS, which can be done using code splitting.

Implement Lazy Loading – Implementing lazy loading is essential if you display images on your site. With lazy loading, your site’s UX and core web vitals score will remain unharmed. For sites with heavy elements, such as images, animations or videos, lazy loading is considered a must. It allows the loading of images at the exact same time when users scroll down through the page, without compromising on the overall website loading speed. Lazy loading offers a bunch of other benefits.

  • Improves site performance
  • Limits bandwidth usage
  • Improves your site’s SEO
  • Reduces bounce rate by keeping visitors on the page

Optimize & Compress Images – For some websites, the largest element is images. Optimizing images will make your page significantly lighter, thus improving several factors.

  • Loading speed
  • LCP score
  • UX
  • Search engine rankings

There are a lot of free tools available, using which you can compress your images. If you think that compression will affect the quality of the images, well, it isn’t true. Always ensure to save landscape images in .jpg format and the graphics in .png format.

Provide Proper Dimensions For Images & Embeds – CLS score below 0.1 is considered to be poor. To improve your CLS score, you need to have your dimensions in place. Setting proper width and height helps the browser allocate the correct amount of space on the page while the element is loading.

Also, make sure to set proper dimensions for embeds, like when inserting videos from YouTube into your site. At times, the video might look proper on the backend, but it may end up looking way too big or messy on the front end. See to it that the video you insert goes well with the interface of your site.

Improve Your Server Response Time – Google says, “The longer it takes a browser to receive content from the server, the longer it takes to render anything on the screen. A faster server response time directly improves every single page-load metric, including LCP.”

Most importantly, a long server response time can negatively affect your SEO and UX. Google suggests your server response time to be lower than 600 milliseconds. To measure server response time, use Time to First Byte (TTFB). But before you begin, note down the details on your server’s current performance so you can compare the results later on.

  • First, check how fast is your web hosting.
  • Use CDN (Content Delivery Network) for your site.
  • Then, review your plugins.

To Summarize It All

What you really need to do is pay very close attention to your competitors. You do not necessarily have to meet or exceed Google’s Core Web Vitals guideline scores, but rather meet or exceed your competitors’ scores. Next, you should focus on the content quality of your site and its relevance in terms of the search terms that you’re looking to rank for.

Are you getting the best return out of your digital marketing?

Need an extra pair of eyes to review your online game plan?

Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you.

Please call us at (800) 379-2829 or contact us today and we will get to work right away.

 

On Thursday, March 07, 2019 2:00 PM – 6:00 PM, eBizUniverse will be participating in the 2019 Business Expo at AVALON BANQUETS ! The business expo is a free event open to the public. For the 2019 Business expo we are celebrating MUSIC and 1969 WOODSTOCK. Dress up and enjoy the fun!

eBizUniverse will be talking about one of our many platforms, MyReviewEngine. MyReviewEngine is a review management tool where your business can get more 5 star reviews and triple your sales. The system automates your review process and makes it easy to invite your clients to review your business, via email, SMS, etc. In addition to growing your reviews on auto-pilot, the tool also prevents negative reviews from being published online and be sent to you so you can handle that directly. There are several other features but those are just a few. Go here to run a review scan and check your online reputation.

Why Exhibit?

  • Build relationships face to face.
  • Promote your company to hundreds of attendees.
  • Boost brand awareness.
  • Generate customer interest.
  • Market new products and services.

 

eBizUniverse  is participating in this expo to promote growth by providing opportunities and creating alliances in the business community. Stop by our booth for a chance to win a $25 Amazon Gift Card every hour! We are excited to see you all there in Woodstock theme!

Come join us on Thursday, March 07, 2019 2:00 PM – 6:00 PM – 1905 E. Higgins Road, Elk Grove Village, IL 60007 for the expo!

Best Digital Marketing Agency 2018

For the second year in a row, eBizUniverse has been named one of the top digital marketing agencies in Chicago! Expertise, a platform designed to locate local experts, looked at 682 digital marketing agencies serving Chicago and picked the Top 20.

Expertise’s goal is to connect people with the best local experts. They scored digital marketing agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best digital marketing agencies in Chicago, IL.

We want to thank our customers and partners without whom this would not have been possible.

 

 

 

 

December is when every business owner out there is busy getting the biggest pie from the holiday cake. So it’s very rare that you see any buzz in SEO forums. But this time, we witnessed something different. Many people were online, sharing their experiences. Just like an unexpected tornado caught them off guard, and took away everything they had. Well maybe it became way too more dramatic, but we would like to inform you that Google has made changes to their core ranking algorithms. And as a result, may websites witnessed a drop in traffic as massive as 35%!

Moz reported high volatility in search results through Mozcast as can be seen below.

A non seasonal site owner, who hardly witnesses any fluctuations witnessed a drop of 30%! However, they were not alone and this was not due to any glitch. Many other users started sharing their trauma on webmaster forums. After a thorough research, we found out that Google did make changes to their core ranking algorithms and later on they confirmed the same. The statement Google sent was “we released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”

We decided to do some number crunching ourselves. Our dataset of 4000+ websites and 350,000+ keywords (local and national) makes it easy for us to get a birds-eye view of how our client campaigns are performing.

Not surprisingly, we were happy to find that this update didn’t have any negative impact on our client campaigns. Most probably, the SEO deliverables which we offer saved our clients from this update. This is another example of how our strategies future-proof your business.

So if your organic leads were affected, especially around December 13th or 14th, open Google Analytics and check whether your site was hit by MACCABEES or not. If you were hit by this update OR want to make sure you’re not going to be a likely victim, we can help. Just connect with us and let our professional SEOs to do the work for you.

FREE INSTANT SEO Audit Of Your Website

 

 

 

 

December is considered a pretty slow month from the SEO point of view. But This December was different. There was a lot of buzz in the SEO forums because Google dropped a big algorithm change without warning (as it always does). Many SEO experts are calling it the Maccabees update which targeted keyword permutations as well as hit some celebrity websites.

Google also rolled out a PBN penalty and maybe a feature snippet / knowledge graph update.

But not every update from Google was shocking. Since 2013, Google promised to add a year plus of data to search console from quite some time, which they actually delivered. Here’s a screenshot of how the new Google Search Console will look.

They also published a voice search quality raters guidelines [PDF], advice on the mobile first index and also update their SEO Starter Guide.

Google provided us with the ability to make our meta descriptions longer by extending their snippets and also released a new rich results testing tool, which will be of great help.

So, all in all, we can say that it was pretty busy December for Google just like the rest of us.







Recently Google published their quality guidelines mainly for Google Assistant and Voice Search Results. As per the guidelines; better the quality of the voice search apter will be the responses generated.

Here’s what Google wrote —

"In the past we have received requests to see our evaluation guidelines from academics who are researching improvements in voice interactions, question answering and voice-guided exploration. To facilitate their evaluations, we are publishing some of the first Google Assistant guidelines. It is our hope that making these guidelines public will help the research community build and evaluate their own systems."

Google will be evaluating these dimensions for rating voice search responses.

  • Information Satisfaction: The content should not be irrelevant. It has to be similar to the requirements specified by the user.
  • Length: As far as the length is in question, the information should not be very little or too much. Unlike a web search, the users cannot scan the results and identify its usefulness, which is why it has to be sufficient enough to fulfill the user’s query.
  • Formulation: This simply means that the source (e.g. website), language, and of course the content produced should be grammatically sound and easy to understand by the user.
  • Elocution: Resources such as WaveNet and Tacotron 2 are rapidly simplifying the text-to-speech generation process thereby minimizing the need for human performance.

The full and short PDF is available as a download over here.

It seems like Google is testing a new feature, as some users have witnessed an image from the landing page, right next to the description area of the text ad.

Google spokesperson gave a generic statement regarding this — "We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now."

So they neither denied nor accepted it. Google has tested many imaged ad formats over the years, and none made it to the mainstream. But we are seeing a lot of images right next to the text ads lately, so this time, they might fully role out this feature.

Last years Google launched large format mobile ads exclusively for automotive makers. It allowed the automotive company to entice the customers by showing the carousel of images of car models. Because the looks of cars play an important role, this update was considered useful for the car makers. Google might launch similar ad formats for other industries too, in near future.

We will keep you posted.

FREE INSTANT SEO Audit Of Your Website

Facebook constantly keeps updating its news feed algorithm to improve user experience and to serve them with relevant and engaging content. Marketers should be always aware about these new updates, as they can sometimes cause problems to them.

Recently, Facebook released three updates that can reduce marketers organic reach. The updates are about the type of content Facebook prefers to serve its users. Businesses who want to make the most of their Facebook presence, need to pay attention to these updates.

It gives preference to videos that has intent or repeat viewership

Videos are one of the most popular mode of marketing on Facebook. But as per Facebook’s last news feed algorithm update, it will give preference to the videos which people are searching for or returning to Facebook to watch.

The preference depends on two factors:

  • Intent: When people search for your video content or visit your Facebook page to watch videos, Facebook will give such videos higher preference in news feed.
  • Repeat Viewership: When viewers watch videos from the same publisher frequently, the videos uploaded by the publisher get more preference in the news feed.

It devalues engagement bait content

According to the latest news feed update, posts like “Share with a friend…” or “Like this if…” will be devalued and few people will only be able to view such posts.

Facebook has decided not to promote such spammy tactics to attract engagement, it has created a machine learning model to detect distinct types of engagement bait and it will take action against people or pages who upload such posts.

Here are few examples of engagement bait:

  • Tag Baiting: Asking people to tag their friends.
  • Comment Baiting: Asking people to comment with specific answers.
  • Vote Baiting: Asking people to vote using reactions, comments, sharing, or other means of representing a vote.
  • React Baiting: Asking people to react to the post (includes like, love, haha, wow, sad, and angry).
  • Share Baiting: Asking people to share the post with their friends.

It devalues links to low-quality websites

With increasing spam and junk on the internet, Facebook will ensure that users don’t have to encounter such things by devaluing links that provide poor web experience.

Facebook has reviewed thousands of different pages linked to Facebook and has prepared a list of common characteristics that shows the web page has low-value.

Tips to ensure this update doesn’t affect the organic search of your website:

  • Keep your landing page free from disruptive, malicious or shocking ads.
  • Maintain your web page’s loading speed, websites with slow loading speed might get affected.
  • Ensure your website’s landing pages where you want to send traffic, have substantive content.
  • You need to keep an eye on your bounce rate and pages per session metrics.






Google started rolling out Questions and Answers (Q&A) feature for local search in the
beginning of August. As with all the testing, it was initially available, exclusively for
Android users via the Google Maps App, but eventually, they made it available to
everyone searching from a mobile device using either Safari or Chrome browsers.

The main motto behind introducing the Q&A into local search is to get the most
updated and relevant data about businesses and places. Q&A is always been one of the
best sources to get fresh content. Amazon has already tested it and employing it the
way it should be.

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Tech support scamMillions of people each year fall victim to tech support scams. A pop-up shows up on your computer screen asking you to call a number to find out more about your infected computer. You call the number and give them your personal information, only to find out you are on the bad end of a scam. This and other tactics trick people to give up personal information in response to a nonexistent threat.

How Does It Work?

Scammers work hard to get you on the phone to convince you there is a serious safety issue with your computer. They often will pretend to be a well-known company and use a lot of technical terms to make them sound legitimate.

After the scammers have you convinced, they will ask you to give them remote access to your computer. This gives them complete and total access to your personal information. They will also go so far as to ask for your credit card information to pay for their services.  By the time you realize what’s happened you’ve already fallen to the tech support scam.

How to Avoid These Scams

Tech support scam pop-upWhen you get an unexpected call claiming to be tech support or some other company claiming you have a virus on your computer, hang up the phone. Don’t trust your caller ID, as some scammers can make it seem as though their call is coming from a legitimate company.

Ignore any pop-ups claiming you need to call your security software company. If someone contacts you to tell you that your computer’s safety is compromised, call the security company directly instead of the number provided on the pop-up screen.

Help Yourself After a Tech Support Scam

If you have fallen victim to one of these scams, change any passwords you may have shared with them. Call your credit card company to reverse any payments it made, and cancel the credit card to avoid further theft.

Just recently, Google made the decision to implement a longer organic character search result, moving from the usual 10 to now a range of 10 to 15.  While many people have been wondering what good will this bring, the width of Google’s organic search results is something many SEO professionals have expected for a while.

Search Result Titles Have Expanded

Google SERPsGoogle has altered the standard character length to 70 characters, which is an increase of 10-15 characters. On average, this means an additional two to four words can be added to the title tag to make it more descriptive – and obviously, SEO-friendly.

Many organic SEO practitioners watch Google on a daily basis to see what the company will roll out next, and we are seldom disappointed.  The changes often make our job of obtaining solid search results for sites more difficult.

The new title change has made and will make thousands of websites re-think and rewrite their own titles and hence improve the CTR (click-through-rate). Some benefits of this change include more detailed descriptions, catchy titles, and additional searchable keywords.

Some have noticed a change to the space allocated to advertising on the desktop search results page (SERP) (the removal of ads from the right rail of the page) and they have written about how this would make organic marketing more difficult.

16-20 More Characters In Search Result Descriptions

Google SERPs before and afterTitles now get 10 to 15 More Characters in SERPs. What happens when a title or description is too long?  Google simply truncates it and places ellipses at the end. Google uses proportional spacing, and SEOs think in terms of characters, which means that SEOs must develop carefully constructed recommended character lengths. The change  to 600 pixels translates into approximately 10 to 15 more characters available for titles.

Mobile users were not forgotten. Google has also increased title tag lengths for mobile search results (even more than in desktop results). Google has increased the maximum length of the mobile title tag to about 78 characters. This is an extra eight characters beyond the desktop display!

A Final Thought

In the end, these new changes will result in more thought-out SEO keywords and better visibility for those who know how to take advantage of them. And although the changes to the search results vary for non-English character languages, they are the backbone of making Google better, one character at a time.

ChromeLet’s face it – Google Chrome is the fastest browser of them all. This is all due to the multi-process architecture which gives it a lot of flexibility, and a light core which prevents it to be a base for plugins (something that Firefox and the Internet Explorer can relate to).

Chrome is the Go-To Browser

Obviously, the speed and seamless user experience have been the major reason why Google Chrome has been a top choice browser on the marketplace for extensions. If you are using a different browser, you should know that Google Chrome is currently the fastest. But more importantly, you should know that it will become even faster!

How?

Due to a new data compression algorithm that the teams have been developing over the past few months, every Chrome user is expected to get a boost in the performance of the browser and see faster loading times than ever. The increase speed is all due to the algorithm named Brotli, which launched in the last stable Chrome release.

As Google says, Brotli is an algorithm that is able to speed up Chrome from 20 to 26 percent and make it more efficient than ever. The science in this algorithm leverages a compression feature which ‘zips up’ sites faster and results with faster page loads.

Don’t Forget About Mobile

brotliOk, and where is the mobile part in all this?

Apparently the mobile viewers are getting a revamp with Brotli as well. Using Chrome on a mobile device is a seamless experience, but will be among the software getting better by benefiting every user with lower data transfer fees and reduced battery use.

Kill Two Birds with One Stone

Yes – both mobile and desktop users will be expecting minimum time to load up pages, switch between tabs and minimize Chrome. The main point we can take from all of this is that Google knows their way of improving the user experience.

And the best part?

You can optimize the Brotli as well – whether it’s for your Mozilla or any other browser. The secret in this lies in the open-source code, which can be used by everyone – and in any competing browser.

So in the end, is there anything we can say but thanks, good guy Google?