You can now add description of your business directly within the Google My Business. It’s not a new feature though. Google removed this feature back in 2016 when they dropped the Google+ support. And now made it available again. This feature offers a hassle free way to keep the information about your business updated and ultimately help the searchers.

Here’s how you can add business description:

  1. Login to Google My Business.
  2. Click on the info button on the menu bar.
  3. Click on the add business description
  4. Click on the pencil icon and add info.

The character limit is 750, out of which only 250 characters will be visible in the knowledge panel. So make it crisp and engaging. You can use the copy from your best-performing AdWords ad as inspiration.

A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.

The study also revealed that the response rate also affected the paid search performance. Business with highest response rate saw an average conversion rate of 13.86 percent. While the those with the lowest response rate had to settle down for 10.42.

Grade Your Business

Engaging with customers & responding to their reviews is directly related to improved conversion rate as it builds trust among other users.

So reviews not only help you improve the local search rankings, but also paid search ranking, and conversion rates as well. So if you are not focusing n reviews, now is the time to do so.

To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too thus ensuring positive experience to website users. Need more details? Please connect with us.

Google has started rolling out the mobile first index. Google has already moved a limited number of sites to mobile first indexing, but this time it’s on a much larger scale. Apart from sending messages on the search console, they are sending emails to the site owners informing them about the shift.

Here’s how the Email looks:

Mobile-first indexing enabled for “your domain name”

To owner of “your domain name”

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

The real take away with this is that you’ll be able to quickly know if your site has been moved or not. No more checking logs or guess work.

Google has announced new features to the Google My Business API, a brand new GMB agency dashboard & also launched a partner program.

Google My Business API Version 4.1 Features

  • Customer Provided Media: You can now retrieve and view insights for user generated photos and video for locations you own & manage.
  • Admin Management APIs: You can now list, accept, & decline account and location related invitations for your account.
  • Merchant Provided Description: Describe your business in your own voice and share with users the unique story of your business & offerings.
  • Opening Date: Provide the date that your location opened for business.
  • Offer Type Posts: A new type of Post on Google, helping users find deals available at your locations.

Agency Dashboard

The new agency dashboard is designed for those who manage multiple businesses and gives these folks:

  • Single Organization Accounts on Google My Business to manage all locations and no longer limited to 100 locations.
  • User Groups to manage internal teams and control access to locations.
  • Improved search functionality enabling users to efficiently search for locations within an account and across location groups.
  • Easier workflows to send and receive invitations to manage listings.

Partner Program

Trusted partners will be eligible for early access to new Google My Business features, a partner manager, and the potential to be featured on the Google My Business website. You can sign up for notification of this program here.

    • Google brings AI-powered ad suggestions to AdWords campaigns. The new campaigns will get optimization suggestion from Google’s AI.
  • Google is testing phrase free AdWords
  • Automated PPC bidding is not ideal in all the situations. Here’s a comprehensive article that explains in great detail that when you should not use automated bidding.
  • Google has recently launched a new tool “reach planner” that helps you spend your marketing budget wisely.
  • Don’t want Google to run ads automatically? Here’s how you can opt out of AdWords Ad suggestions.
  • Bing has recently launched 4 new features within their Bing shopping campaigns interface.
  • The EU’s General Data Protection Regulation (GDPR) is new privacy regulations that are going into place officially on May 25th, 2018. IN response to this rule, Google is making big changes, especially within Youtube Ads. Find out.
  • Bing Ads has launched New Price extensions. According to bing, this will help advertisers show the right product at the right time.
  • Google has launched TrueView that helps advertisers to promote their products/service more effectively. The bumper ads which are 6 seconds long are the first to be introduced.

Pinterest has redesigned profile pages for user and brands, with a cover image from a collage of users latest pins. Its a good opportunity for brands to can take advantage of this update and display their best products campaigns, and most pinned items right up front on your profile page.


Once the new profile design is up, your most recent pins will automatically be featured in the cover image. Here are steps on how to get your best pins at the top of your profile.

Pinterest offers three different options for choosing specific pins that you want to feature in your cover image.

  1. Latest Pins – If you choose this option, it will feature the last 24 pins you’ve saved on any board across your Pinterest profile.
  2. Recent Activity – Choosing this option will display pins that other users have saved from your site and other accounts you have associated with your Pinterest account.
  3. Pick a Board – This option will display all the pins you have on a specific board. Use this option along with Featured Boards and this board should have only that pins, which you wish to be featured as your cover image.

If you choose the option to have a certain board or latest pins featured, Pinterest also creates a tab in the upper right corner to send users directly to that area.

Lately, Pinterest has been striving hard to spruce up its platform and make it more brand-friendly and at the same time helping consumer finding what they are looking for. The new profile design is just another effort of providing a fresher experience on the platform.

Before someone will buy from you they have to: know you, like you and trust you. So how do you develop this full spectrum relationship with consumers online? With social media, of course!

Creating and faithfully maintaining your social media accounts will help customers find you online. You can tell your story, share your products or services and keep customers updated on specials and sales. But social media is about more than just awareness, it’s about building relationships.

Once they know you, you also want them to trust you. Most businesses build trust by being dependable, honest and professional. You can be sure to project professionalism online by using high quality images, well written content and staying away from internet drama. Make sure that anyone representing your brand online, especially when engaging with customers, is kind and professional at all times. They should have good grammar and be very knowledgeable about your brand, products and services.

A web developer optimizing a site.

Presenting yourself as all work and no play however will alienate some customers and keeps you from building that final stage of the sales relationship – getting people to like you. How can you bring creativity and individuality to your business posts?

  • Use an authentic voice, sound personable and friendly.
  • Use fun images; create beautiful free graphics at or for free.
  • Show a personal side. Customers love getting to know the people behind their favorite brands. Tell some personal stories, share some behind the scenes photos and you’ll be amazed at how much your level of engagement increases.

Many brands have built a successful and loyal social media following by being funny, hip or unique. The key really is to know your audience and use what you know to create posts worthy of their time. Craft each post with your key audience in mind like you’re talking directly to them.

It’s easy to get excited watching the number of “likes” and “re-tweets” accumulate. You feel important, like someone is listening to you and agrees with your brand. But does the number of “likes” you get on a social media post translate to brand recognition and more sales?

Counting your follows and tracking the amount of “likes” or “favorites” you get is an easy way to track success but it’s missing a few key metrics like, why people liked the post and whether or not the post converted anyone from a prospect to a sale. There are a lot of reasons why someone might click the like button on your Facebook business page or post including things that have nothing to do with your business, like the fact that their friend liked it or maybe because they thought the image you used was cute or funny. You’re not really going to find out if your social media accounts are making an impact until you start engaging with your followers.

Engagement is the conversation that happens about your brand online, it could be between you and your customers or it could be between your customers and their sphere of influence. With engagement an intentional action takes place that raises awareness about your business, your article or your post. Interaction is a much better validity test to your social media endeavors.

So how is engagement measured? There are several paid services out there but you can do some research yourself for free as well. Here are three easy and cheap ways to track your engagement:

  • Track individual accounts yourself. Facebook has a tab called “Facebook Insights” that makes tracking engagement a snap. Remember you are looking for comments and shares as well as likes and post clicks. For other social media platforms like Twitter and Instagram you can track the number of “@ mentions” and comments your posts generate.
  • Klout – Klout is a free web app that helps you track your posts popularity and level of engagement all in one.Klout logo.
  • Cloze – also free, this web app will not only track your engagements but also your online relationships, alerting you when you’ve been neglecting people and posts that you should be paying better attention to.Cloze logo.

Web Design has gone through many transitions over the years and recent trends have many website owners opting for flat images, lots of white space and simplicity of design and there is a clear reason why. Your customers are highly visual and there are some basic psychological principles that influence how much they like your design and therefor how long they stay on your website.

Less Is More – The Power Of White Space

The buzz of the internet is so busy and aggressive that it can be overwhelming. Make your website a calm and professional place where white space is allowed to fill the gaps. Make your visual content simple yet powerful, your words inspiring yet concise and allow consumers to relax as they browse your website. Cut the clutter and get down to business!

Focus On What’s Important


Draw attention to headlines, key phrases and calls to action with creative headlines that are bigger and bolder than the rest of your text. Take snippets of important text and highlight them by adding color or changing font, just make sure not to go overboard, remembering that simplicity is still key.

Use Color To Influence Perception

Colors inspire emotions and for a majority of people there is a clear connection between specific colors and specific feelings. Make sure to keep the psychology of color in mind when choosing your brand colors and your web design colors. For instance, yellow is seen and friendly and fun where is red is attention grabbing, black is authoritative and green is calming. There are many color connections and combinations so do your research and combine the right colors with the right amount of white space for a killer website that people want to visit over and over again!

It can seem kind of tedious right out of the gate with a brand spanking new Instagram account. You post all these fantastic selfies but no one is liking them, what gives?! Have no fear, if you’re in this situation, this blog will really help you.

Content is king

Screenshot of Instagram app displaying a photo from user daniel_kruzel.

Just because you’re posting A LOT of content doesn’t mean you should be getting likes. Even though the latest selfie at the beach may be glamorous to you, does it really look great to others? Look at the composition of the shot, is it flowing or is your face the ONLY thing in the frame? A good reference when composing shots (yes, even for Instagram) is to follow the rule of thirds.

The other thing to consider in relations to content is make sure that the lighting is good. Yes, you have lots of filters and third-party apps you can use to correct the image but without a strong starting point, you won’t be able to succeed.

Short and eloquent description

Screenshot of Instagram app users photo.

Lets start by saying that every person has their own unique style of content writing. Some like short and direct while others like to tell stories. For the case of Instagram it is important to remember the saying “a picture says a thousand words.”

SEE MORE: Why blogging is still important in a world of micro-blogging.

With that being said don’t have the description describe the image. Individuals are looking for the users unique perspective on what this image invoked within them, pushing them to create a caption that holds the emotion behind what they saw before the lens.

Hashtags – Yay or Nay

There is a lot of debate about hashtags currently among social media marketers. To many and you’re pushing limits, to few and you’re breaking a rule. The typical agreed upon number of hashtags for a  post now is between 2-3. With Instagram however, you can push that a bit. Don’t hashtag so much that your content disappears but between 5-10 hashtags are appropriate. If you can use less though, do so!

SEE MORE: Three things to KNOW about hashtags

When choosing hashtags pick ones that will add value to your content. For example, a photo of a cup of coffee from a local coffee shop in Santa Monica, CA, make sure to utilize #local or #santamonica. People search for hashtags all the time, which is how they will discover your posts and you.

Screenshot of Instagram photo.

When it comes down to it, all these things will help you gain followers! However the other important factor here is to go out and discover others photos on Instagram. Yes, finding your friends and liking them is great, but search for hashtags of niche interests you may have and start liking photos from there you like and following repeat IG’ers that you like.

It is not a quick thing to grow your following organically but following these tips will certainly help get you going in the right direction.

Looking to grow your online presence with Instagram and other social networks but not sure where to start? Contact us today for a free consultation.

Have a question for the author or want to add your own tips, do so below in the comments. 

People develop websites for different reasons and use them for various functions such as for eCommerce, blogging or simply as  a portfolio for freelancers. These days, many have made the switch from working in the office to working from home as an online freelancer. There are a lot of jobs you can take online and there’s a big competition for these jobs too. If you’re a freelancer, you know that having a portfolio prospective clients can easily access is very important.

So, how do you stay ahead of the competition? An effective way to do this is by having a website where clients can see your profile and check out your portfolio. If you want to have a successful online career, you should consider having a website that will showcase your skills in your chosen online industry like web design, web development and content creation.

Your online portfolio is where you may put all your previous works and your skills. Instead of having to explain what you have done when applying for a job, you can just direct them to your website and let your online portfolio do the talking for you. If an employer or contractor happens to land on your page, they can simply contact you if your skills and experience meet their requirements. Many contractors even prefer this method because it makes the speeds up the application and recruitment process.

An online portfolio will also provide protection to freelancers against dishonest contractors. There are those who ask for samples or ask you to submit a sample for specific projects only to take advantage of this free service. In the pretext of knowing if you have the skills, they make you do the work without paying you. But if you have a portfolio, they can just look at the samples or previous works you already have.

Aside from displaying your skills and past works, you may even use your personal website to advertise various services, you may offer ad space in the sidebar for a fee. This way, you  earn passive income from your website too, which is great if you are not getting enough projects.

For an online portfolio to do its work, you also need to be careful with its content. Put your best foot forward. You want to make a good impression if you want to increase your chances of getting a job. In order to connect with those who will be viewing your page, add a personal touch to your portfolio. Your page should be attractive but not too complex that visitors will have a hard time navigating through the page.

Speaking with a professional who has experience in web design and web development will allow you to have a website that is impressive and professional-looking. When your website is up, you may eventually consider search engine optimization. This is a method that will help your website have better rankings in search engines, so you get the exposure you need to succeed in your career.

For all your web development and search engine optimization needs, you may contact eBizUniverse at 1-800-379-2829 or fill out our contact form.