You can now add description of your business directly within the Google My Business. It’s not a new feature though. Google removed this feature back in 2016 when they dropped the Google+ support. And now made it available again. This feature offers a hassle free way to keep the information about your business updated and ultimately help the searchers.
Here’s how you can add business description:
The character limit is 750, out of which only 250 characters will be visible in the knowledge panel. So make it crisp and engaging. You can use the copy from your best-performing AdWords ad as inspiration.
A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.
The study also revealed that the response rate also affected the paid search performance. Business with highest response rate saw an average conversion rate of 13.86 percent. While the those with the lowest response rate had to settle down for 10.42.
Engaging with customers & responding to their reviews is directly related to improved conversion rate as it builds trust among other users.
So reviews not only help you improve the local search rankings, but also paid search ranking, and conversion rates as well. So if you are not focusing n reviews, now is the time to do so.
To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too thus ensuring positive experience to website users. Need more details? Please connect with us.
Google has started rolling out the mobile first index. Google has already moved a limited number of sites to mobile first indexing, but this time it’s on a much larger scale. Apart from sending messages on the search console, they are sending emails to the site owners informing them about the shift.
Here’s how the Email looks:
Mobile-first indexing enabled for “your domain name”
To owner of “your domain name”
This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.
Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.
The real take away with this is that you’ll be able to quickly know if your site has been moved or not. No more checking logs or guess work.
Google has announced new features to the Google My Business API, a brand new GMB agency dashboard & also launched a partner program.
Google My Business API Version 4.1 Features
The new agency dashboard is designed for those who manage multiple businesses and gives these folks:
Trusted partners will be eligible for early access to new Google My Business features, a partner manager, and the potential to be featured on the Google My Business website. You can sign up for notification of this program here.
Pinterest has redesigned profile pages for user and brands, with a cover image from a collage of users latest pins. Its a good opportunity for brands to can take advantage of this update and display their best products campaigns, and most pinned items right up front on your profile page.
Once the new profile design is up, your most recent pins will automatically be featured in the cover image. Here are steps on how to get your best pins at the top of your profile.
Pinterest offers three different options for choosing specific pins that you want to feature in your cover image.
If you choose the option to have a certain board or latest pins featured, Pinterest also creates a tab in the upper right corner to send users directly to that area.
Lately, Pinterest has been striving hard to spruce up its platform and make it more brand-friendly and at the same time helping consumer finding what they are looking for. The new profile design is just another effort of providing a fresher experience on the platform.
Do you trust online reviews? If you’re like the modern internet user who Googles just about everything before they make a decision, then you are no stranger to online reviews. Reviews that are found online are posted by users just like you and me. The review sites like Yelp, Insider Pages, Cityserach.com are the front runners where their die-hard users come together to talk about their experiences (good or bad).
In this day and age, your online reputation matters more than ever. Regardless of the field of your business whether you’re a Doctor, Dentist, Chiropractor, Restaurant, Sandwich Store or a car repair shop, reviews can mean more business or lost business. Today your online reputation matters more than your offline reputation. A happy customer can rave about your services but a customer who isn’t happy can do exactly the opposite and it becomes published on the internet forever. Patients are relying on online reviews when selecting a medical practitioner (Doctor, Dentist, Chiropractor) more than ever before.
What about book reviews that you read on Amazon? I’ve found some reviewers with no reputation on Amazon give 5 star reviews to a book and have left no other reviews at all. Some books by not so famous ones have hundreds of reviews. How do I know which ones are real and which ones are fake?
How much do you trust what people are saying? Do you trust online reviews when it comes to making a decision. I found a great post that I thought was interesting: http://www.huffingtonpost.com/nina-badzin/why-i-dont-trust-book-rev_b_1757048.html