Come join us on February 14th, 2019 at 11 AM as eBizUniverse presents: 5 STRATEGIES TO TRIPLE YOUR ONLINE REVIEWS AND BUILD A STELLAR ONLINE REPUTATION FOR YOUR BUSINESS

In this seminar, we will provide you with the tips and tricks on how you can build a stellar online reputation for your business.

Seminar

Topic Outline

  • An understanding of what online reputation is and why it matters
  • Understanding your audience and how to build a reputable and profitable brand.
  • Tips on how to build a Stellar Online Reputation
  • Online Reputation – Devastating mistakes to avoid.
  • Specific tactics for improving the reputation of local businesses
  • 2 Common mistakes that most local businesses make, yet can be easily avoided.
  • What to do when your online reputation is attacked
  • How to come back strong after a reputation attack, defuse negative search results and cleaning up the mess.
  • I have been Yelped! How to fix it.
  • Case Studies of Online Reputation Repair
  • Optimizing social media profiles and use it for your reputation
  • Building a brand that is trusted and admired for years to come.

 

Who should attend? Anyone who wishes to master online reputation management should register immediately. This is especially true if your company needs to improve its own reputation or don’t have a reputation strategy in place. Even if you don’t have any bad reviews yet, you don’t want to scramble when you get a bad review, you need to put the strategy in place so even if you get a negative review, it doesn’t affect your business. This is ideal for B2C and B2B businesses.

*Lunch Included*

Google

 

 

 

 

Well, Google has decided to remove reviews from anonymous users.

So, what are anonymous reviews? – Reviews that had been left by profiles marked “A Google User” are termed as anonymous.

Google has been struggling to keep its reviews authentic for a long time and anonymous users posed a big threat to it. So Google finally decided to remove it, all of them. Many business owners saw a sharp drop in their business ratings and most of the negative reviews & ratings were from anonymous users – which is a sign that either competitors or someone totally unrelated to business were posting it, using anonymity.

When contacted, Google just gave this simple statement:  “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.”

If you have lost reviews that were NOT from “A Google User”, possible reasons could be:

  • Having paid for or incentivized reviews, either directly or via an unethical marketer.
  • Getting too many reviews at once.
  • URLs, prohibited language, or other objectionable content in the body of reviews.
  • Reviewing yourself, or having employees (past or present) do so.
  • Reviews were left from same IP address.
  • The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews.
  • Any other violation of Google’s review guidelines.

Since reviews and rating affect your business rankings in Google, it’s crucial to keep them authentic. One way to do this is to use our proprietary review widget.

It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too, thus ensuring positive experience to website users. Need more details? Please connect with our sales rep.

 

 

Google’s Chrome browser will soon flag every site that doesn’t use HTTPS encryption. Google was working on it for quite some time and now they have finally decided to launch it this month. Here’s how it will look to users who visit a non HTTPS website.

 

Furthermore, they will stop highlighting “SECURE” and would rather focus on marking the non-encrypted sites as “Not Secure”. The reason being, they want to make it a norm to have an encrypted site. They are planning to launch it in September 2018. It is reported that other major browsers like Safari and Firefox might also follow suit.

Why should you be serious about this?

Google Chrome has the highest browser market share with close to 60% users worldwide followed by Safari and Firefox. These 3 take up more than 80% of browser user share i.e. most of your users are using these browsers to visit your website. And if they get this warning message on your website, you’re likely to lose out on potential leads.

Long story short – your site will get the short end of the stick if your website is not secure.

If you have been already made the switch to an encrypted site, you will have a huge advantage over your competitors who haven’t opted for HTTPS.

So, how to ensure you don’t get this message and protect your business?

You can either get this done at your end OR let our experienced team handle it for you at a nominal rate. Connect with our Sales rep for any assistance.

 

 

Google My Business is rolling out a new report in the Insights section of the console that is designed to show businesses how people are searching within Google Maps or Google Search to find your local business listing. It’s called the “queries used to find your business” report, and it shows the most popular queries for your business by unique users within a time frame.

Mike Blumenthal was the first to spot this and posted the screen shot below on his blog.

A Google spokesperson confirmed this is rolling out more widely. However, we haven’t noticed it yet for any accounts.

Here is the screen shot of the report.

Google also recently added subjective attributes reporting within the Insights section. This section will help you learn what your customers think of your business with the new ‘what your business is known for’ report.

Google announced this on Twitter“We’ve launched subjective attributes to provide more information in your insights tab! Customers of restaurants and cafes can submit subjective attributes to help you and their fellow customers.”

 

 

Here are some most important takeaways to implement Pinterest for your business in 2018.

  • There is no longer a PIN limit to business profiles on Pinterest.
  • The order of the keywords does not matter.
  • You can now add as many Pins as you want.
  • Pins from your domains will be more fruitful as compared to repins.
  • Recommended pins must be at – least 600×900 & can be up to 600X1200.
  • Pinterest will no longer warn you for having long pins.
  • To be considered active by the Pinterest bot, you have to create new pin at least once a week.
  • Don’t measure the success of your account from the number of followers, but rather from the number of views you get on a monthly basis.
  • Just like every other platform, original content is the king.
  • There is no hard rule on how much text you can use in images.
  • Adding URLs on pins translates to poor user experience. So try to avoid it.

 

 

 

  • LinkedIn has launched carousel ads.
  • Google will unveil it’s latest innovations for their advertising and marketing products at Google Marketing Keynote.
  • Why you should test target ROAS bidding for shopping campaigns.
  • Bing ads is enhancing the targeting settings experience and the dimensions tab.
  • Compelling ad copy is a must to catch users attention. Here are some tips and tricks for AdWords copy writing.

 

 

 

 

You can now add description of your business directly within the Google My Business. It’s not a new feature though. Google removed this feature back in 2016 when they dropped the Google+ support. And now made it available again. This feature offers a hassle free way to keep the information about your business updated and ultimately help the searchers.

Here’s how you can add business description:

  1. Login to Google My Business.
  2. Click on the info button on the menu bar.
  3. Click on the add business description
  4. Click on the pencil icon and add info.

The character limit is 750, out of which only 250 characters will be visible in the knowledge panel. So make it crisp and engaging. You can use the copy from your best-performing AdWords ad as inspiration.


A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.

The study also revealed that the response rate also affected the paid search performance. Business with highest response rate saw an average conversion rate of 13.86 percent. While the those with the lowest response rate had to settle down for 10.42.

Grade Your Business

Engaging with customers & responding to their reviews is directly related to improved conversion rate as it builds trust among other users.

So reviews not only help you improve the local search rankings, but also paid search ranking, and conversion rates as well. So if you are not focusing n reviews, now is the time to do so.

To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too thus ensuring positive experience to website users. Need more details? Please connect with us.


Google has started rolling out the mobile first index. Google has already moved a limited number of sites to mobile first indexing, but this time it’s on a much larger scale. Apart from sending messages on the search console, they are sending emails to the site owners informing them about the shift.

Here’s how the Email looks:

Mobile-first indexing enabled for “your domain name”

To owner of “your domain name”

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

The real take away with this is that you’ll be able to quickly know if your site has been moved or not. No more checking logs or guess work.


Google has announced new features to the Google My Business API, a brand new GMB agency dashboard & also launched a partner program.

Google My Business API Version 4.1 Features

  • Customer Provided Media: You can now retrieve and view insights for user generated photos and video for locations you own & manage.
  • Admin Management APIs: You can now list, accept, & decline account and location related invitations for your account.
  • Merchant Provided Description: Describe your business in your own voice and share with users the unique story of your business & offerings.
  • Opening Date: Provide the date that your location opened for business.
  • Offer Type Posts: A new type of Post on Google, helping users find deals available at your locations.

Agency Dashboard

The new agency dashboard is designed for those who manage multiple businesses and gives these folks:

  • Single Organization Accounts on Google My Business to manage all locations and no longer limited to 100 locations.
  • User Groups to manage internal teams and control access to locations.
  • Improved search functionality enabling users to efficiently search for locations within an account and across location groups.
  • Easier workflows to send and receive invitations to manage listings.

Partner Program

Trusted partners will be eligible for early access to new Google My Business features, a partner manager, and the potential to be featured on the Google My Business website. You can sign up for notification of this program here.


    • Google brings AI-powered ad suggestions to AdWords campaigns. The new campaigns will get optimization suggestion from Google’s AI.
  • Google is testing phrase free AdWords
  • Automated PPC bidding is not ideal in all the situations. Here’s a comprehensive article that explains in great detail that when you should not use automated bidding.
  • Google has recently launched a new tool “reach planner” that helps you spend your marketing budget wisely.
  • Don’t want Google to run ads automatically? Here’s how you can opt out of AdWords Ad suggestions.
  • Bing has recently launched 4 new features within their Bing shopping campaigns interface.
  • The EU’s General Data Protection Regulation (GDPR) is new privacy regulations that are going into place officially on May 25th, 2018. IN response to this rule, Google is making big changes, especially within Youtube Ads. Find out.
  • Bing Ads has launched New Price extensions. According to bing, this will help advertisers show the right product at the right time.
  • Google has launched TrueView that helps advertisers to promote their products/service more effectively. The bumper ads which are 6 seconds long are the first to be introduced.


Pinterest has redesigned profile pages for user and brands, with a cover image from a collage of users latest pins. Its a good opportunity for brands to can take advantage of this update and display their best products campaigns, and most pinned items right up front on your profile page.

 

Once the new profile design is up, your most recent pins will automatically be featured in the cover image. Here are steps on how to get your best pins at the top of your profile.

Pinterest offers three different options for choosing specific pins that you want to feature in your cover image.

  1. Latest Pins – If you choose this option, it will feature the last 24 pins you’ve saved on any board across your Pinterest profile.
  2. Recent Activity – Choosing this option will display pins that other users have saved from your site and other accounts you have associated with your Pinterest account.
  3. Pick a Board – This option will display all the pins you have on a specific board. Use this option along with Featured Boards and this board should have only that pins, which you wish to be featured as your cover image.

If you choose the option to have a certain board or latest pins featured, Pinterest also creates a tab in the upper right corner to send users directly to that area.

Lately, Pinterest has been striving hard to spruce up its platform and make it more brand-friendly and at the same time helping consumer finding what they are looking for. The new profile design is just another effort of providing a fresher experience on the platform.

Do you trust online reviews? If you’re like the modern internet user who Googles just about everything before they make a decision, then you are no stranger to online reviews. Reviews that are found online are posted by users just like you and me. The review sites like Yelp, Insider Pages, Cityserach.com are the front runners where their die-hard users come together to talk about their experiences (good or bad).

In this day and age, your online reputation matters more than ever. Regardless of the field of your business whether you’re a Doctor, Dentist, Chiropractor, Restaurant, Sandwich Store or a car repair shop, reviews can mean more business or lost business. Today your online reputation matters more than your offline reputation. A happy customer can rave about your services but a customer who isn’t happy can do exactly the opposite and it becomes published on the internet forever. Patients are relying on online reviews when selecting a medical practitioner (Doctor, Dentist, Chiropractor) more than ever before.

What about book reviews that you read on Amazon? I’ve found some reviewers with no reputation on Amazon give 5 star reviews to a book and have left no other reviews at all. Some books by not so famous ones have hundreds of reviews. How do I know which ones are real and which ones are fake?

How much do you trust what people are saying? Do you trust online reviews when it comes to making a decision. I found a great post that I thought was interesting: http://www.huffingtonpost.com/nina-badzin/why-i-dont-trust-book-rev_b_1757048.html