Do you trust online reviews? If you're like the modern internet user who Googles just about everything before they make a decision, then you are no stranger to online reviews. Reviews that are found online are posted by users just like you and me. The review sites like Yelp, Insider Pages, Cityserach.com are the front runners where their die-hard users come together to talk about their experiences (good or bad).
In this day and age, your online reputation matters more than ever. Regardless of the field of your business whether you're a Doctor, Dentist, Chiropractor, Restaurant, Sandwich Store or a car repair shop, reviews can mean more business or lost business. Today your online reputation matters more than your offline reputation. A happy customer can rave about your services but a customer who isn't happy can do exactly the opposite and it becomes published on the internet forever. Patients are relying on online reviews when selecting a medical practitioner (Doctor, Dentist, Chiropractor) more than ever before.
What about book reviews that you read on Amazon? I've found some reviewers with no reputation on Amazon give 5 star reviews to a book and have left no other reviews at all. Some books by not so famous ones have hundreds of reviews. How do I know which ones are real and which ones are fake?
How much do you trust what people are saying? Do you trust online reviews when it comes to making a decision. I found a great post that I thought was interesting: http://www.huffingtonpost.com/nina-badzin/why-i-dont-trust-book-rev_b_1757048.html