google

google

 

 

 

google

Google recently launched a new feature that lets business owners create a short name to define their GMB listing URL. The intention behind rolling out this feature was to make it easier for business owners to share details with their customers as short names are easy to remember (duh).

 

This is obviously a very useful and smart feature because earlier businesses had to market the extremely long Google My Business URLs. Also, keep in mind that just like the Emails, the short names will run out very quickly, so make sure you hurry up and claim your short name before someone else does.

 

It can even harm you if you don’t act on time as your competitors may use those short names to their advantage. Here’s how it works according to Google:

 

If you’re a verified business, you can create a short name, or a custom name, for your Business Profile to make it easier for customers to find you.

 

When you share your short name, customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname]”, to go directly to your Business Profile.

 

Note: For bulk users, short names have to be claimed individually per listing.

 

Having a short name for your GMB listing will not only help you in sharing it but will also help you to get more reviews. Not to mention that it will be easy for your customers to remember those names so they are more likely to click on that link, instead of passing it away as just another promotional message/Email.

Head straight to the Google support page to know how to create, change and delete your short name. In case you spot someone else using your brand name or spot any offensive or spammy content, you can submit a report using this link.

 

We can not emphasize more on how imperative it is to use it and act as quickly as possible because there’s not a single reason to not use it. It will help you with a lot of your marketing efforts. So get started as quickly as you can.

 

The process is very simple, just follow these instructions.

 

  • Sign in to Google My Business.
  • Open the location you want to create a short name for.
  • From the menu, click Info and then Add profile short name.
  • Enter your short name. You can enter up to 32 characters.
  • If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.
  • Click Apply. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.

 

Questions about your Google local listing? Contact Us

 

Now you can highlight positive customer reviews for your business easily. Google has rolled out a new feature that allows you to highlight the reviews from your happy customers. It’s called Suggested posts: Customer testimonials.

 

Here’s an excerpt from their announcement:

 

We’re happy to announce a new feature that lets you post automatically suggested reviews as customer testimonials.

 

In some countries, Google My Business will provide suggested posts to help you showcase positive reviews left for your business. You may get suggestions for new testimonials to post when you sign in to Google My Business, or via email notifications.

 

These posts are automatically suggested based on 4 or 5-star reviews recently left for your business. You’ll be able to review and edit the post before publishing it.

Here’s an example of how it looks:

Takeaway

Positive reviews are immensely beneficial to your business and bottom line. So if you have a verified Google My Business listing, you can use Google posts to highlight reviews from your happy customers. It can help you in many ways. Also, do not forget to constantly use Google posts to promote your events, products & offers. In case you are new to Google posts or thinking about how much value it will bring to your business, we highly suggest you give this article a read.

 

CHECK YOUR ONLINE REPUTATION SCORE

 

Google My Business rolled out a Products Beta feature to some business listings last year. It allowed them to add products to their listing just like services. Google has a very easy to understand help page that explains every single detail of this feature.

 

Be informed that currently, it’s only available to a few businesses in select countries. Also, they have special instructions for different categories. So Make sure you read their help page before diving deep into it.

 

If you are eligible to promote products, you are allowed to feature your products within a Google post, which has proven to bring in a lot of sales.

 

But just like the service feature, you will have to add each item one at a time. And because it’s only available to retail merchants, it’s obviously a very slow and tiring process. Let’s see if they will allow bulk uploading in the future but as of now, it’s just one product at a time.

 

We tried searching for answers as to why it’s only available to retail merchants that also to selected few, we just found this statement:

 

Important: This feature may not be available to all retail merchants. We’re working to bring it to all eligible businesses.

 

Takeaway

If you are a retail merchant and eligible for this feature, you can see it in the products tab in the left-hand menu. And if you are eligible, the first thing you should do is to try it out right away. It is a free marketing tool and can bring in a lot of relevant traffic & ultimately boost your sales.

 

Is your online listing up to date? Find out your visibility score today

 

  • Bing Ads is Now Microsoft Advertising: It’s a move to demonstrate that Microsoft is aligning Microsoft Advertising with the broader aspects of search marketing.
  • Facebook has launched a new interface for Ads Manager. It will be effective from May 1. And there’s no way to switch back to the prevision version.
  • Google has postponed the Video campaigns and has launched Parallel Tracking for display campaigns.
  • It is possible that in the near future, product price and seasonality will be taken into consideration as new smart bidding signals in Google ads. Learn more.
  • Instagram is seeing steady growth in term of ad spends and so does the newer ad formats like responsive search ads. We highly recommend reading the Marin’s Benchmark Report Q1 2019 on Most Popular Ad Formats as it sheds light on the latest trends.
  • If you are running Google display ads, then be aware that there is an automated targeted setting that you need to turn it off right away. Although Google says that it targets customers who are likely to convert, but the fact that they have buried it deep in the settings says just the opposite.
  • Bing Ads which is now Microsoft Advertising has launched a new call to action extension. This particular extension help you highlight the CTA on your text ads and those who have participated in the beta have witnessed an average boost of 20% in their click-through-rate.
  • If you are not using responsive search ads, this article might give you some (seven to be precise) reasons to use them in 2019. And even if you decide not to, at least you will have knowledge about it and it will come handy in the future.
  • Here’s an excellent guide on how to graph the new Impression and click share metrics to find data insights in your Google Ads account
  • Amazon is attracting more and more advertisers as businesses are preferring to advertise directly on the E-Commerce platform rather than the search engine. Which means that they are avoiding the first step altogether and jumping straight to the second one & getting good results from it.

 

 

 

Are you getting the best return out of your digital marketing? Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

core update

core update

 

 

Google launched a massive algorithm update between March 12th & 14th. It was one of the biggest updates in recent years. Because it was a broad core update, Google came out to confirm that they have indeed launched a massive update and called it March 2019 Core update. Many SEO’s also termed it as Florida 2 update.

 

Key Takeaways

None of our client’s websites were affected by this update.

As per observations from other sources, the sites that were hit by August core update 2018 soon recovered from it. Seems like Google rewarded them for adding quality content, building high-quality Google friendly links and improving the user experience.

While some enjoyed the reward, some sites got punished. It may be because of the thin content present on the site and lack of basic on-page SEO factors.

Although the March update affected many industries, “Your Money Your Life” industry was hit the hardest. If you are wondering what exactly is Your Money Your Life, here’s a brief explanation:

Websites asking for personal information, such as identification numbers, bank account numbers, drivers license numbers, etc., which could be used for identity theft.

  • Websites used for monetary transactions.
  • Websites offering medical or health information.
  • Websites offering advice on major life decisions.
  • Websites offering advice on major life issues.

 

If your site was hit by this update or in general is not performing well, you can get in touch with our experienced team to help you out.

Grade Your Website

 

A verified Google My Business listing can take your company to new heights. When your listing is verified, it not only gets a major boost in the SERP, but also appears on Google Maps & local pack. Having a verified listing on the GMB increase chances of your website appearing in front of your prospects since Google puts so much emphasis on the location of the searcher.

But over the years, Google has made their policy strict and now it’s harder than ever for some business (especially those who are in the service industry) to get their listing verified. So let’s find out if your business qualifies for it and will also try to explain how Google sees it.

 

  1. Brick and Mortar

A traditional office, store, warehouse or shop gets the fastest approval from Google.

 

  1. Shared space

 

1) Business inside another business

If you have a store or office inside a commercial complex it means that you share that location with other businesses as well. Although you are entitled to a verified Google My Business Listing, you might face some issues since Google will be extra cautious while verifying it. Many people have reported that although their business got verified, it still shows “Your business is verified. Listings may be reviewed for quality and can take up to 3 days to be published.” But it never gets reviewed and published within 3 days. It takes way longer.

 

2) Departments within other business, universities, or institutions

This case mostly arises within universities, hospitals, and bigger institutions, since they are spread over a huge area and have various entries for different departments and also have different timings.

 

Here are Google’s guidelines for getting a verified listing of different departments of the same company.

“Publicly facing departments that operate as distinct entities should have their own page. The exact name of each department must be different from that of the main business and that of other departments. Typically such departments have a separate customer entrance and should each have distinct categories. Their hours may sometimes differ from those of the main business.”

 

3) One location, one owner, multiple businesses

If you are an owner of multiple companies and they all share the same physical location but you want each of them to have its own listing, they should each also have distinct categories and business names and phone numbers and each phone should be answered with the name of that specific business.

 

4) Different practitioners at the same location

What if you are a lawyer or real estate agent who operates from the same location that other lawyers & realtors share? Will you be eligible for an individual listing? The answer is “YES”. Here’s what Google’s guidelines say about it:

“An individual practitioner should create his or her own dedicated listing if:

  • He or she operates in a public-facing role. Support staff should not create their own listings.
  • He or she is directly contactable at the verified location during stated hours.

A practitioner should not have multiple listings to cover all of his or her specializations.”

 

Having said that, have no doubt about it that it is going to be really challenging. However, if you run into any problems then you can contact the Google support team on Twitter @GoogleMyBiz or you can fill out the form here.

 

5) Virtual office space

Google has made it clear that if you use virtual office spaces will not qualify for a verified GMB listing. It will be eligible only if you or someone from your team is “available” there at the location during the business hours mentioned. Google has also recently updated its guidelines regarding this. Give it a read.

 

6) Sharing an office with a business like yours

You will have a tough time verifying this kind of business because no legit business would want to sit at the same location where their competitors are. And in case you manage to get it verified, the chances of data getting conflated is very high. So it’s better to just avoid it because it can get messy.

 

7) Co-working spaces

It’s not very different from shared spaces and virtual office. So let’s just say that if you or your employees are available at the address during the business hours then you are eligible for a verified listing on Google My Business. But let me repeat, it will be tricky!

 

8) Home-based business location

One of the most hectic situation to be in. Google HIGHLY doubts a business that is being operated from a residential address because it got spammed a lot in the past and now they want to avoid it. However, you may be eligible for the listing, if you can show proof that you have set up a legitimate office in your home where you meet your customers. They may ask for the photos or/and videos of sign boards, business cards, front entry, etc. The reason given by Google for this is: If you meet customers at your home, then you MUST have a signboard. There’s also an option of video call verification where they will ask you to show you your entire setup while being on a call with you all the time.

 

  1. Service Area Businesses (SABs)

 

Let’s first understand what Google considers as Service area business: “Service area businesses are those that do their work at the customer’s location”.

 

Hidden Addresses

If you don’t meet your customers face to face, then Google thinks that showing your address on the map is not required. If you operate such business, make sure you answer all the questions appropriately while setting up your GMB account.

 

Verification

To get this type of business verified, you may be asked for additional proof form Google staff to ensure that your business truly exists and is legit. You may be asked for videos of your work vehicle etc. to assure Google that you are running a legit business.

 

Home Addresses

It has been seen that many companies have tried to create an individual listing of their business from the home address of their own and sometimes employees. While this “Might” work, but there are high chances that it will backfire since you are trying to trick the biggest internet country on the planet.

 

Takeaway

Make sure you read Google’s guidelines & above-mentioned tips and information before setting up a Google My Business listing. Because not only Google has made their policy strict, but your competitors are also looking out for any inconsistency so they can report a problem with your listing. This may result in suspension of your account -which you will want to avoid at all cost.

Questions about your Google local listing? Contact Us

 

Everyone was excited about Google Posts within the SEO community. But over time we analyzed that it is getting less and less exposure. However, we still believe that Google Posts are worth your time and efforts.

The good news is, that while other types of Google Posts are getting less exposure, “Offers” are getting more & more exposure. Google’s new layout introduced a dedicated space for customers to see a carousel of Offers from your business.

 

Actionable Strategy

Google Posts may not be proving as fruitful as you might have expected it to be, but it still drives free traffic. So don’t stop creating Google posts and utilize the “offers” within the Google posts to the fullest. However, make sure that you are sticking to Google’s guidelines while creating offers:

 

“An offer can include a description of the promotion, a coupon code or any terms and conditions useful to your audience. You can surface up to 10 unique offers in the carousel, providing a list of choices.”

 

Questions about Google+? Contact us!

 

Twitter has launched a new tool that lets you know the best time and date to post your video content.

According to Twitter, it’s an effort to provide our publishers with more actionable data to help them improve their performance on Twitter.

As seen in the chart below, Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video.

They further added:

“It’s important to note that the chart on the page doesn’t show when your organic followers are watching your videos; instead, in the aggregate, it shows when people on Twitter are generally watching any video on Twitter.”

 

Takeaway

Although it doesn’t provide insights about YOUR post, it’s a good roadmap to find out the right time to post. Keep experimenting with your posting time based on the insight you get from this tool and you will eventually hit the right chord. This means, you will eventually be able to figure out when is the best time to post video content for YOUR followers.

 

 

Are you getting the best return out of your digital marketing? Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

site

site

 

site

If you or any of your clients has a mobile business, like plumbing service, landscapers or any business that is always on the move – we have good news for you.

Google wants to help those who service multiple areas by showing their service area & business information on Google Search and Maps. You can enter the area you are generally in by submitting the list of zip codes on GMB.

It simply starts with “Do you want to add a location customers can visit, like a store or office?” while creating your GMB account. It will then show you options that are tailored to fit the needs of a mobile business. But in case you already have an account on GMB, you can edit it from the dashboard.

The best part about this feature is – it allows the business owners to separately edit the storefront and service area. So, in case you have a physical location and also provide mobile services, you can highlight both on the SERP and Map.

Just in case your address isn’t applicable to your business, you can simply clear it. But will there be any downside to it? These points might be able to answer your question.

  1. Clearing your address will turn your listing into a service area business which will remove the directions icon, remove the maps pin, remove the listing from the Google Maps API and hide your address from the public.
  2. If you’re a service area business and your address was automatically cleared by Google, don’t try to add it back. If you attempt to do so, you’ll be required to reverify it.
  3. In spite of your “missing” address, Google still knows where you are but they hide your address from the public.
  4. The old service area radius is replaced with a list of zip codes or cities.
  5. Rankings are still based on your address (whether you like it or not).
  6. If you move, you should add your new address back, re-verify it, then clear it. Otherwise, your ranking will be based on the old address.

Our takeaway

If you or your client’s business can benefit from the service area feature, make sure you read Google’s announcement & then head to this article for further explanation.

Questions about your Google local listing? Contact Us

 

Again, a piece of good news for business owners and agencies from Google. Google is now allowing business owners or those who operate it digitally to respond to reviews directly from the desktop.

Until now, you had to open the Google My Business Mobile app to do so – which was troubling for some as many found the GMB app confusing. This new feature (which should be there from the very start) will provide convenience to agencies who have multiple listings to manage.

According to Community Manager, Kara at GMB…

“We’re making improvements on how you can reply to reviews, and providing you with more information and tools to get feedback from customers. You can now reply to reviews directly with your business profile on Google Maps from your computer.

Replying directly from Google Maps lets you manage your reviews without having to download the Google My Business app or open its homepage”.

How to go about it

Just search for your verified business on Google Maps. When you see your listing scroll down until you see Reviews, then click Reply next to the review you’d like to reply to.

Our takeaway

We all know the importance of reviews and how it plays a crucial role. By allowing us to directly respond to them, Google provided the much-needed convenience. In case you haven’t seen it already, Google has released it’s guidelines on how to respond to reviews, especially the negative ones.

CHECK YOUR REPUTATION SCORE

 

Google Search Console has finally added Structured Data Product Markup reporting on 22nd of Feb, 2019. Not just that but they also start sending out emails notifying about your active product markup errors. The product markup reporting now includes:

  • Recipe
  • Job Posting
  • Event
  • Q&A Page
  • Product

Despite being one of the most important Schema markups, Google still hasn’t finished the reporting yet and are still working on some bugs.

Be informed that not all websites have access to this new reporting, so if you haven’t found one in your search console, chances are you will soon be able to see it.

When we tested some WooCommerce website, the search console showed some errors like:

Either “offers”, “review”, or “aggregateRating” should be specified.

But when we tested the same URL on Google’s Structured Data Testing Tool, it did not display any errors, it just showed warnings instead.

Our takeaway

As you can see, the number of errors and warnings on the new Structured Data Product Markup reporting is staggering. But be careful of all the errors and warning emails that you might be receiving as they can be actual errors and not a bug.

But you don’t have to worry about something that you can’t control like not having a review to add since Google is still working on the New Search Console and will likely fix the bugs very shortly. So if you see any errors and can’t find any solution to it, wait for it. Google will fix it out and we will notify you as soon as they do.

Is your online listing up to date? Find out your visibility score today

 

Google has recently revamped their Test My Site Tool that shows the average loading speed of your website on mobile devices along with a report on how to fix issues and make your website better.

The biggest change here is they are now using a 4G connection to test the site speed instead of a 3G connection that they used earlier. They have also added some new features, which according to Google, will help website owners boost their site’s performance.

Here are the new features that have been added to the tool:

  • The speed of both their entire site and of individual pages
  • Whether their site/page speed is faster or slower compared to the prior month
  • Whether their site speed/page speed ranks Fast, Average, or Slow
  • How their site speed compares to others in the industry
  • The potential impact of site speed on revenue
  • A detailed list of recommended fixes to increase speed on up to 5 pages on their site
  • A complete report to share with their team

Our takeaway

When it comes to the digital world, every second counts. Multiple types of research have confirmed that site speed directly affects the bottom line of your business. Hence, you want your website to load fast. Now that Google has revamped its tool and provides more meaningful insights, it’s easier than ever to understand the issue (if any) and fix it immediately.

If you need any help, our experienced team will be there to assist you. Just connect with our support team with details.

Grade Your Website

 

Google has finally decided to shut down Google+. Although they announced it last October, the last nail in the coffin will be put on the 2nd of April. Here’s the full FAQ in which Google provides details and updates regarding the shutdown.

They have already stopped allowing people from creating new profiles from February and now it will be shut down for “Most” of the people. By most of the people, we mean those who don’t use the G-suite. Google is still somehow trying to milk Google+ (can’t blame them though) and add it to the G-Suite. According to Google, it will be like a private & secure social network where the team can share ideas, projects, and updates in real time.

Be informed that your photos & videos on Google Photos will not be deleted.

And if you want to download the data from your Google+ account before Google shuts it down completely, click here. Take note that downloading your data doesn’t delete it, so here’s where Google provides Instructions for deleting your data.

Our takeaway

  • Make sure you download all your important data from Google + account, including data on album archives and pages.
  • Delete the Google+ Icon from your website
  • De-activate any auto-post settings for Google+ in your WordPress plugins.
  • Remove any schema markup that is linked to your Google+ identities.

Questions about Google+? Contact us!

Quora rolled out auction insights and search targeting option.

 

Are you getting the best return out of your digital marketing? Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

 

 

 

 

 

Google announced last month that they are launching a new Google My Business App that provides a host of features that can help small business owners to easily manage their online presence and respond to customers.

Following are the biggest features and highlights:

  1. Profile Tab

Google has made it extremely easy to upload photos, create offers and add events by providing a post button. You can also update information of your business from the profile tab and it will instantly appear on the search as well as Map.

  1. Customer Tab

People can connect with you in many ways. They can message you, follow you, book a service or leave a review. From now on, you can see all of these customers in one place – The new customer tab. You can not only see but also respond to the reviews & post offers. Not to mention that you will get a notification when you get a new customer connection. Also, you will soon be able to respond to messages directly from the app.

  1. See your Progress in Real Time

The data that matters to you the most is now on the home screen itself. So you can now check how many new people interacted with your business, new connections & more in one place.

Here’s a short video:

Takeaway

Google My Business App is a very powerful tool that every business owner and SEO professionals must have. It’s easy to use and offers a lot of tools that make tracking, analyzing and making changes easy.

The other big news is that Google is about to launch a chat feature for Maps. So users can directly chat with business owners directly after searching for their business. Having a GMB app will help you with this feature as well.

 

 

If you have a WordPress site or manage one for others, then you need to stop everything & check the PHP version of the site.  The PHP version 5.6 & 7.0 will no longer receive security patch from 31st December & 3rd December respectively, which makes them very prone to hacking.

WordPress has released data which shows that most of the sites are built on these two or even older version of the PHP. Only a limited few sites are using 7.1 or higher version of the PHP.

If you are not sure how to check the version of the PHP your site is built on, you can simply contact your hosting company.

To know the life cycle of the all the PHP versions, please see the below table:

Be informed that updating PHP is not that complicated. However, the outdated plug-ins & themes can make it a bit daunting. So we advise you to back up all your website before making any changes.

Not all the Plug-ins that you are currently using would be compatible with the latest version of the PHP that is 7.1 & higher. So before you even start to upgrade, make sure you identify all the plug-ins and themes that can be updated, and remove those that are not compatible with the latest version of the PHP.  The PHP compatibility checker will help with just that.

It’s vital that you remove any plug-ins that are not compatible with the latest version of PHP because they pose a security threat.  Upgrading your site’s PHP version will go like this:

  1. Create a full backup of your WordPress site.
  2. Check the PHP version.
  3. Plugin Compatibility With New PHP Versions
  4. Find an alternative to those plug-ins that can’t be updated.
  5. Go to your web hosting control panel & click on the PHP section.
  6. Update the PHP version.

In case you are stuck anywhere between the whole process, make sure to reach out to your hosting provider and ask them your specific question. Alternatively, you can also reach out to us. Our expert team we will be more than happy to assist you. Call us at (800) 379-2829 or contact us.

 

 

Did you know that around 90% of consumers research online before making a buying decision? Your online reviews play a major role in how a buyer makes a buying decision today. Have you checked your online reputation score?Click To Tweet

MyReviewEngine is a review management tool where your business can get more 5 star reviews and triple your sales. The system automates your review process and makes it easy to invite your clients to review your business, via email, SMS, etc. In addition to growing your reviews on auto-pilot, the tool also prevents negative reviews from being published online and be sent to you so you can handle that directly. There are several other features but those are just a few. Go here to run a review scan and check your online reputation.

How It Works

  1. Just sign up and utilize your custom page. You can place it anywhere you want – on your website, your shopping cart, your email footer, or even send it to your entire email list. You can custom select which platforms you want to improve your reviews!
  2. Customers rate you on a 1-5 star scale. Anything 4 stars or less prompts the reviewer to a private form that only YOU see, preventing negative public reviews! Any 4 or 5-star ratings are prompted to leave a review on the website of their choosing.
  3. Your positive review scores increase on the platforms that matter most to you. This helps with conversions and trust! Additionally, you can place a review carousel or randomize reviews on your website to display all the positive reviews you’ve collected.

 

Popular Review Sites

Many potential customers come to these review sites to see whether or not they would like to come to your business. These reviews have a huge influence on their decision. You can boost reviews on these review sites just like these and even more!

Success Stories

 

 

 

 

Before:                                                                                        After:

Company Background: Chicago Controls (aka Landlord Thermostats) is an expanding nationwide company headquartered in Chicago IL.  In business for over a two decades, Chicago Controls has its origins in a company started by founder Mike Lyle in 1996. The company’s goal is to provide landlord’s, property owners, and property managers tamper-resistant thermostats for their properties. The company has invested heavily in digital marketing to differentiate and to expand their presence online.

READ MORE

 

Find Your Reputation Score

 

CHECK YOUR REPUTATION SCORE

 

 

 

 

 

 

Are you getting the best return out of your digital marketing? Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.

 

Marketing has drastically progressed over the past decade. When once a simple flyer or a highway billboard may have been sufficient, the digital revolution has forced marketers to evolve and adapt along with it. Now, marketers have more tools than ever at their disposal, and through thoughtful execution, they can create the most effective strategies possible.

Generally speaking, good marketing boils down to knowing your target audience and being able to connect with them on a meaningful level. In order to do this, you need to gain useful information—or data—about your consumers. Successful marketers will take this valuable knowledge and use it to develop a powerful strategy that will continually adapt based on the results.

Data-Driven Strategies

Getting acquainted with your consumers

Strong data-driven marketing strategies rely on the insights you gain from your target demographics. There are a variety of ways to obtain the information you need (and these can differ based on your business and intended audience), but the following suggestions are great places to start.

Evaluate your analytics

Analytics data is one of the most advantageous marketing tools a brand can have. Over the years, Analytics has become more and more specific, to the point where it is able to give marketers a near complete profile of the people that visit their website and/or social media pages, including details on their purchasing habits.

These visitors provide a great pool from which to draw information about your audiences, and determine if you’re attracting the people you need to be attracting. From age, gender, and location to device, pathway, and page clicks, Analytics gives brands knowledge to leverage to their advantage.

But analytics isn’t just about capturing the right people’s attention, it’s also about creating the best, most personalized shopping experience for customers. Take the British fashion brand Burberry for example, which has created one of the most efficient customer databases in the luxury industry. Their 360 Customer View integrates their online and offline channels to ensure that store employees are always prepared to best service clientele, and that marketers receive an extremely detailed picture of their audience. “Through this data-driven shopping experience, every customer can digitally share their shopping preferences, experiences, and buying history. The information of a particular customer visiting a store can, therefore, be delivered to store employee’s tablets in real time.”

Just ask—and most importantly, LISTEN

Like most things in life, if you need an answer, the simplest thing to do is to ask the question. Collecting data from your consumers is no exception. Sounds easy enough, right? If you want to gain insight on potential consumers—insight that perhaps goes beyond the bounds of tools such as Analytics—ask them to complete a brief survey, post questions to your social media, and encourage discussions that can shed additional light onto who your consumers are and what they’re looking for. You may be surprised to find just how eager some customers are to offer their opinions! Be sure to listen carefully and translate their answers into actions.

Coca Cola is one of the many big-name brands using data to stay better connected to its customers—and this is why they’ve managed to stay one step ahead of the competition. Even way back in 2015, Justin De Graaf, Director of Data Strategy and Precision Marketing at The Coca-Cola Company, was lauding the many benefits data offers for customer retention. “Data plays an increasingly important role in marketing and product development. Consumers do a great job of sharing their opinions with us – either by phone, email or social networks – that allow us to hear their voice and adjust our approach. We often talk about why we have two ears and one mouth – it’s better to listen more than we speak. This holds true with our approach on consumer input. Data is also helping us create more relevant content for different audiences.”

Monitor online outlets

It’s time for you to play detective. If you want to find out how to best connect with your audience, you need to think like your audience. Put yourself in their shoes. Visit the sites they are likely to visit, read their testimonials, view their comments, look at their complaints, and put together a comprehensive profile that you can then target strategically.

There are plenty of tools that can help you monitor your mentions and view online discussions pertaining to your brand or your competitors. Apps such as Hootsuite, Sprout Social, Klout, Keyhole and Buffer are just a handful of examples.

Tito’s Handmade Vodka brand uses Sprout Social, and have been happy with what it has helped them accomplish. “Sprout’s analytics let us see what is working–we can listen better to our customers and react appropriately,” says Nicole Brentwood, VP of Brand Marketing, “It’s an incredible platform to get a macro look at what’s happening with your brand’s voice in the social space. It aggregates that information and really creates one solid picture for us to understand the feedback loop.”

Creating a strategy from your data

This is the part where you determine how these results translate to your marketing strategy, and then implement them accordingly. Use the data you’ve gathered in the various steps above to create a potent marketing strategy. The data should reveal things such as the channels you should be using to best engage with your consumers, what content best captures the attention of your target audience, what your consumers value in their brands, how they prefer to communicate, how often they’re online, etc.

It helps to approach this process in a scientific manner—let the data lead you to your solution. Web marketing strategist Alberto Mariutto writes in an article entitled Digital Marketing: Why a data-driven strategy is fundamental that, “we (marketers) don’t choose which direction to go in: it’s the numbers, the statistics, that decide for us. Our ability lies in identifying the right numbers, reading them correctly, understanding what actions they suggest, and putting them into practice in the best possible way. Everything combined – here and now – with the right dose of creativity.”

It’s essential to remember that your marketing strategy should always be evolving based on what your data results tell you. Careful attention to your analytics and to what your target demographics are saying will help you continually activate the right strategy for your brand, at any given time. With perseverance and adaptability, you’ll be well on your way to optimizing your marketing movements from the inside out.

Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found en route to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of staying up-to-date with the industry’s latest trends and insights and is keen to pass these tips on to her readers

Reviews

 

 

 

 

A Local Service ads click study, sheds some light on how the users interact with local service ads and how it affects organic results.

A total of 5500 “impartial internet users” participated in this study and gave us some invaluable insight into how the local service ads impact the overall results and click through rate.

Below are the highlights from the study:

  1. Local service ads get 13.8% of the overall Google local search clicks.
  2. The local service ad on the top of the search result receives the highest clicks while the lowest one receives the least clicks.
  3. The first organic result gets the highest number of clicks.
  4. Local service ads encourage people to click on paid ads. When it’s live paid ads get 25.3% of all the clicks, while they are absent, the paid ads receive a mere 14.6%.
  5. Review & ratings are the biggest driver of clicks in the local search result.

As much as 91% of customers read reviews while shopping online and that is why the reviews and ratings are the number one factor that customers pay attention to when evaluating a local business. Reviews not only help you generate trust among your prospects but also help you stand out from the crowd as it looks good to the eyes too.

Customers prefer a business which has a healthy number of reviews & it increases the click-through rate up to 25%. The more reviews a business has, the more customers they will get as people generally prefer popular business as compared to the new one, because taking risk is not something we as a human-like to do, very often.

And this is why you should be paying more attention to reviews. If your product or service is good, then it is highly likely that there will be happy customers, who are willing to invest some time and effort in writing reviews.

To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too thus ensuring positive experience to website users. Need more details? Please connect with us.

 

 

Google rolled out Google My Business agency dashboard in June. It was launched to help agencies manage a large number of listings. But many agencies faced issues while migrating to the new agency dashboard. To help them out, Google has launched a new tool to streamline the entire process.

First, you have to decide whether you want to shift completely to the GMB agency dashboard or not. So far the migration of the location has been the biggest hurdle. In case you decide to shift to the new GMB, Google is offering you two ways to do so.

Assisted Migration: In order to encourage hesitating agencies to shift to the new GMB agency dashboard, Google is ready to offer them personal assistance in migrating the locations and accounts. It’s good for agencies who have a lot of locations to move. You just have to request for the assisted move and for that, you will need to log into your GMB agency account, then go the Overview tab, click the Got existing locations to transfer? and follow the instructions from there. It will take around 48 hours to complete the entire process and then you can see all of the locations in the manage location tab of your agency account.

Self Migration: You can opt for this option if you are managing only a few locations. In order to transfer the locations into your new agency account, you will have to request access to each location or location group manually from your agency account and then accept the request from your personal account. The steps can differ based on the number of locations, so make sure you read Google’s support page.

We would like to inform you that it’s far easier to manage multiple locations and accounts on the agency dashboard than the private account. Google has also fixed the bugs from the initial launch, so we highly recommend you to use the agency account.

 

 

Google is sending emails to site owners who are struggling with site speed via Google Search Console. The intention is to help them identify and fix the slow loading pages. Here’s the email.

“Google has noticed that your site’s performance is significantly below average. Real user measurement data from the Chrome User Experience Report shows that pages on your site are slow to become interactive. This can have a severe negative effort on your business metrics and can cause user frustration.

Speed is a ranking factor for both mobile and desktop search results. While we don’t disclose the exact factors used for ranking, we recommend using a variety f metrics to understand your site’s performance, including first content paint, time to interactive, and first input delay. In particular, 8.70% of loads on this site have a slow first input delay and 39.7% have had a slow first contentful paint.”

Our takeaway: Speed is crucial for both mobile and desktop version of your site and it is officially part of the algorithm. It not only help you with your SEO efforts but also massively boost the user experience since most of the users want a fast loading page. So site speed means better ranking and it also directly boost the conversion rate. Hence it is a very crucial aspect of your site which you should be paying attention to.

Need help with site load time? Connect with one of our Sales rep to assist you further.

 

 

Google unveiled the option to book appointments with local businesses directly from the search results in August 2017 and since then they have been pushing it to local business owners in a very discreet manner. Maybe it’s because they don’t want to appear like a pushy salesman.

However, this feature didn’t receive the kind of warm welcome they were expecting. It might be because people were not sure whether they are just testing it or planning to fully launch it before putting efforts, money and time into it.

If you want to test this out (recommended), first you have to go to your GMB dashboard and check whether your business is eligible for the booking feature or not.

And if your business is eligible, you will have to choose a third party provider from all the listed options. Yes, you read that right. Google has partnered with third-party booking services for this feature and you have to shell out anywhere between $20-$80 a month.  But it “might” be worthwhile for you since bookings can increase given how convenient it is to book appointments directly from the search.

 

 

In order to help YouTube advertisers drive more conversion, Google added new features that combine the power of YouTube’s creative canvas with Google’s machine learning and measurement solution.

YouTube advertisers soon will be able to use a wide variety of ad extensions, so that they can provide interesting information and compel the audience to take actions.

Google now wants to encourage viewers to complete a lower funnel action, i.e.: booking flight, downloading app etc. & for that, they are testing additional use cases.

 

Google also wants to enable YouTube advertisers to measure the full impact of their video campaigns by evolving Brand Lift. They are also partnering with IRI so that it will get easier for the advertisers to act upon upper and lower funnel metrics.

They also have introduced new metrics:

  • Lifted Users: To know the estimated number of users whose perception changed after seeing your ads.
  • Cost-per-lifted-users: To know the average cost of the lifted users.

Google also added that in order to utilize this new measurement tools to the fullest, you should use Maximize Lift bidding.

Furthermore, Google is investing heavily in Google Measurement Partners to ensure that the measurements you receive is authentic & not exaggerated. Google said that it’s their topmost priority to provide measurements that advertisers can trust, as it is crucial to their overall advertising efforts.

Since Facebook drastically exaggerated activity reports (As much as 900%), having a measurement that you can trust is vital to the success of the ad campaigns. Google also announced their “New MRC accreditations and partners for Google and YouTube ads measurement”.

In the end, we would like to add that if you are a big brand, then you surely want to check all the new measurement tools and metrics that YouTube has to offer in order to get the most out of your YouTube ad campaigns.

 

Search Console

 

 

 

 

It’s quite ironic that an internet giant like Google relied on old school “Postcard verification” process till now. In order to verify your business, you had to send a request via Google My Business and then wait for 14 days to receive the postcard. In many cases, the postcard arrived on time, but in some cases, it didn’t arrive at all. So the whole process was slow & troublesome, to say the least.

Although Google did offer Phone verification too, it was limited to selected industries because it’s really hard to check the authenticity of a business over a phone call, and Google wants to list only genuine businesses, or at least they try their best to do so.

After a ton of complaints and thousands of emails with subject line “I have not received the postcard,” they decided to verify a business over a video call. Although it’s not currently available to everyone, we can say that it will be a norm in near future.

Here’s how Video verification works:

  • Go to Google My Business and click on the verify my business listing from the left menu.
  • There will be 2-3 verification options depending on the type of your business. Choose “Verify now with live video chat”.

  • You will receive an email from a Google representative, asking you about the right time for the video chat. Confirm the time and date and you will receive a video call from a Google representative.
  • They will ask you to show your place of work & a business card or letterhead that has the exact same address as your listing. They may ask for some other proofs as well. So keep all documents handy.
  • The whole process takes only 10-15 minutes and you will receive verification email (if everything goes right) within a few hours or 2 days at max.

 

 

Google launched a beta version of the new Search Console at the beginning of this year. Since then, they have added a lot of features to it and it’s now out of Beta. Here’s a list of features you need to know.

More data

  • Index coverage report that shows a precise view of your website content.
  • Access to 16 months of search analytics data.
  • Links report to view all the links pointing to your site.
  • URL inspection tool to get information about the indexed version of a specific page.

Automatic alerts and other fixes

  • Get automatic alerts. Also, you will now be able to see the pages affected by indexing, AMP, crawling or other issues.
  • Now you can see the HTML code (If any fix is required) directly from the reports.
  • A more convenient way to share information within your organization to quickly fix any issue.
  • After fixing an issue, notify the Google and they will review your page and get back to you. Here’s how you can file a reconsideration request.
  • Manual action report has gotten a new look and it also shows any manual action that is pending.

Simplified account settings management

  • Now you can submit sitemaps and help Google better understand your site structure.
  • You can submit the URLs of individual pages.
  • You can now effortlessly add a new site to your account & manage users with ease.

Be informed that not every feature is available in the new search console. Here’s what Google has to say:

“While the old Search Console still has some features that are not yet available in the new one, we believe that the most common use cases are supported, in an improved way, in the new Search Console. When an equivalent feature exists in both old and new Search Console, our messages will point users to the new version. We’ll also add a reminder link in the old report. After a reasonable period, we will remove the old report.”

If you are having a problem migrating to the new search console, head straight to their help center.

Earlier, a Google My Business post had a word limit of 100-300. Now, they have changed

it to 1500 characters. Although it’s not a revolutionary change, because 1500 charterers

roughly translate to 294-320 words, it still provides more convenience over the word limit.

How?

Because, counting words is not as precise as characters. You will now know exactly

where to stop while writing Google My Business posts.

Are there any changes in how many characters will Google display on Mobile devices without having to click “learn more”? According to our test, it has increased from 55 characters to 140 characters. Google has not officially said anything about this, but few others who have tested it are backing our claim.

Overall, now you can be able to convince your customers more effectively via Google My Business posts.

 

 

Sometimes, first impression is not the last impression. It happens that you go to a business say a restaurant & don’t receive the type of service you expected so you leave a negative review, but upon second visit, their service matches your expectation & you want to update the review but are too lazy to do it manually.

To help you with that, Google now allows you to edit your reviews directly from the local knowledge panel. Here’s a screenshot of the same:

But the question is, will it lead to more review edits? To be honest, it’s very unlikely. Because the percentage of people who actually bother to update reviews is way too less.

 

 

Google Searches

 

 

 

 

Google released a core algorithm update in August. Some industries were hit harder than others. Basically, the health and medical industry, and “Your Money Your Life (YMYL)” sites were affected the most. Webmasters were quick to call it the “Medic update”.  In case you don’t know about “Your Money Your Life (YMYL)” sites, Google defines them as sites that can potentially impact the future health, happiness and financial stability or safety of the users.

Google also released a statement after the update launch and gave a generic answer which was along the lines of — “There’s no specific fix for this update or any update. If you notice that your site has been affected, just work on providing the best possible user experience and you will start seeing improvements, because ultimately, our every update is for the same purpose.”

Google did take the time to announce the algorithm update via Twitter:

Google has also updated the Search Quality Rater Guidelines, and has put a lot of emphasis on Reputation. The guideline is rather comprehensive, and it’s worth the read. It tells you about how Google views the websites, pages, and content, so you can use this valuable information to your advantage. Here are some highlights:

  • Build strong links with the influencers & experts of your industry. And then persuade them to write content for your site or write content promoting your business on a reputed website.
  • Find out how your brand looks like on the search engine result pages and is this how you want your business to appear? If not, then you can make changes.
  • It’s important that you have a well drawn out plan to promote your business.
  • Reputation is everything when it comes to business, be it online or offline. Getting positive reviews for your business is vital to manage your online reputation. Our dashboard helps you manage your reputation as well as get more positive reviews in Google and Yelp.
  • When it comes to content, quality beat quantity by a large margin. Don’t post content just for the sake of it. You are not fooling anyone.
  • Have you put efforts to define your brand? What your brands stand for?
  • Interview the business owners for ideas and insights into what makes their business unique over other businesses. We do this as a part of our SEO deliverables.
  • Your About Us page is very important. Use it to show your achievements, what makes you stand out and why people should consider your business over others. However, make sure that you don’t exaggerate, because Google double checks it with reliable independent sources. And if what you have to say about your company doesn’t match with independent sources, then Google will take words of the independent sources for obvious reasons.

Google is soon going to roll out three new types of Google Searches: Q&A, FAQ & How To content. It will be pulled directly from the pages & will appear on the search engine result page for enquires that falls under the above mentioned three categories.

Here’s a snapshot of Google’s developer manager, Stacey Chan unveiling the new search types at Google Dance in Singapore.

The sites that are using structured data properly can expect to benefit from it. The three categories are as follows:

  1. Q&A Schema — Use this to markup a page with Q&A or FAQs
  2. Questions Schema — It works in conjunction with the above schema
  3. How To Schema — Use this to markup step by step instructions (How to)

As of now, the above schema types are not included in their featured schema guides.  In order to locate it, go to Google Developer’s page, click on the Left menu > Structured data > Feature guides.

If you want to see the Q&A structured data in action then head straight to StackOverflow.com. They are appearing on the top of the Google search results for the Q&A from quite some time. The best answers are displayed first, which is really convenient for the users.

Some people might argue that this is good for the users and Google but bad for the site, since users will get the entire answer in the SERP itself and they will not bother to enter the website. Most of the Q&A, FAQS & How To answers are short. So displaying the entire answer will not do any good. But, it will give you exposure and will also send visitors to the site since most of them would like to know more about it, but before entering into the website, they would want to confirm that the site is worth their time and actually offers genuine answers.

To stay on top of latest structured data, one can not rely on plugins since they are not up to date and often take time to catch up to the latest version. But there are some plugins that can help you leverage structured data. If you are using WordPress, the SOGO & Kansas City SEO’s plugin will come in handy.

Google has shifted some popular reports to new search console with upgrades. Here’s a look:

  1. Links Report

The new links report combines the functionality of “Links to your site” & “Internal link” reports & now provides the following information:

  • Top linking domains (Which sites link to me the most?)
  • Top linked pages (Which are my top linked pages from other sites?)
  • Which are my top linked pages from a specific site?
  • Top linking text (What link text points to my site?)
  • What are the links from a specific site to my page?
  • What are the top sites linking to my page?
  • Top linked pages (Which of my pages is linked the most from within my own site?)
  • Which of my pages links to my page?
  1. Mobile Usability Report

Now you can not only see the issues but can also fix it by submitting a reindexing request. Google said that they know how important mobile usability is for the site owners and allowing them to request a fix directly from the report will be super convenient.Be informed that the features are the same, the upgrade is that you can now select the error and click “Validate Fix button” & Google will promptly Re-crawl the error.

  1. Site and User Management

You can now add & verify new sites, and manage your property’s users & permissions using the newly added settings page. Although we encountered some bugs while using it, we are sure that Google will fix it very soon.

Takeaway: All the new features and upgrades provide invaluable data. Take your time to explore the new search console and you will be able to figure out what feature and tools are most useful for you and how to use them to your benefit.

 

 

The main aim of having and maintaining your Google My Business listing is to spread awareness about your business. But in case you forget to fill the Service area then you will face something that’s rather strange.

Many users have reported that, when they forgot to fill the service area, a third party lead generation company’s link called “singleplatform.com” appeared in front of the service section.

Upon clicking on the link, it takes you to a page that is dedicated to the business. And the weirdest part is, it doesn’t open in a new window, but rather navigate you out of Google.

Sometimes it shows “Get a Quote” option, not from the business that you have searched for, but from the businesses that have paid on singleplatform.com to get listed.

When you click on the “Claim this Menu”, it will show you a service cost that ranges from $99 to $149 a month. Although we didn’t investigate further, Google forcing business owners to opt for a paid option is a wakeup call for those who think that they “OWN” their Google My Business listing.

Although the above encounters were mostly from the home service industry & were limited to the cities which have Google local services active.

The only way we can see to protect yourself from this is to fill our your services menu within Google My Business. We recommend you do this regardless of your industry. Just because Google is focused on the home services industry doesn’t mean they won’t turn to your industry next.

 

 

  • Here’s how you can improve your Google Display Network campaigns.
  • Somewhat similar to the relevance score in Facebook ads, Google has released “ad strength indicator” for responsive ads.
  • Give your prospected customers a solid reason to click on your ads & increase the CTR. Here’s how.
  • GoogleAds impression share data are now available in real time. Earlier, you would have to wait for 2 days to have them.
  • Google Ads Automatically Updating Eligible Campaigns to Enhanced CPC Bidding.
  • Google has yet again expanded the search ads. Here’s what you need to know.
  • Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize Conversions.
  • Find out how Google automated ad suggestions are performing and if is it really helpful?
  • Here’s a great article on landing pages. It’s sheds light on the importance of having a good landing page. Give it a read.
  • Google Ads MCC Gets An Updated Look. It’s really a bliss for the agencies since they have to switch between multiple accounts. The new look has a drop down menu and other minor changes. But overall it sports a clean interface and is really easy to navigate.

 

  • Google Text ads get Bigger.
  • Starting October 31st, 2018, Bing Ads will no longer be supporting the ability to edit or create destination URLs at the keyword level.
  • Starting from September adsenseformobileapps.com exclusion will not prevent Google Ads from appearing on mobile apps. But there are other ways.

Speed Update

 

 

 

 

As promised, in July, Google officially made the page speed a ranking factor within mobile search. Google has said that it will not be highly noticeable, as it will only affect a small percentage of queries.

“The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

It’s been some time since the speed update has been rolled out and we can hardly notice any changes in the search results. Search experts recently conducted an in-depth study & detected no changes in the rankings of major sites.

But, it’s advised that you still optimize your pages for maximum speed because Google has a habit of updating algorithms. So although you won’t notice any changes when they first roll out the algorithm, it becomes quite noticeable after a few “updates”.  And as they say. It’s always better to be safe than sorry. So why not speed up the website and not only remain safe from the speed update but also provide a good user experience.

But how fast is fast enough? Turns out, a page should be fully loaded and ready to use within 10 seconds. You can take the speed test here.

Meanwhile, Google has also released a mobile speed score that helps advertisers to know which pages need a speed boost. Few points to rememberer:

  1. You will NOT get a notice on Google Search Console if your site gets affected.
  2. This update is just for Mobile. This will NOT affect desktop search results.
  3. AMP & non-AMP pages will be treated equally.

If you have any further questions about this update, please feel free to reach out to us for assistance.

 

 

Google posts have the immense power to boost the bottom line of your business. Those who know how to utilize it to the fullest have seen a huge boost in sales. Ex-Googler & SEO expert Joel Headley increased booking by 11% for his client using Google posts alone. He also shared some great tips on how you can fully utilize the Google posts. A compelling background image with a call to action can help you increase the conversion rate, he added.

Google is very excited about the posts and also want the same enthusiasm level among the business owners too. So they keep adding new features & the latest addition to the Google post is VIDEO. Now you can upload videos of your business or any topic that revolves around it. It’s already proven that Video marketing is extremely beneficial for your business, now the ability to upload it to Google posts further enhances the overall benefits.

Google posts also allow you to schedule your post in advance because they know that sometimes it gets hard to remember.

For those new to it:

  • You can access Google Posts by logging into your Google My Business account.
  • Now you will see the “Posts” option right below the Home.
  • Click on it and upload the type of content you want to share.
  • After uploading, you will have the option to preview it and once you are satisfied, hit the Publish button.
  • After publishing, actively monitor the conversions and see how your targeted audience is responding.

The best way to find out which type of content work best for you is to TEST.  Analyse your audience reaction to different content and then you will be able to figure out what type of content really clicks with your targeted audience.

 

 

  • LinkedIn has redesigned the reporting feature in campaign manager.
  • Find out what SKAGs are and when to use them.
  • Instagram has introduced shopping ads to stories. It was very much expected since the active users on Instagram is growing exponentially.
  • Google expanding store visitation and local conversion reporting.
  • BIG changes coming to Google ads. Here’s what you need to know:
  • Google will soon add “Hotel ads” as a new campaign type within the GoogleAds dashboard.
  • Using redirects can cost you quality score in AdWords. Here’s why.
  • Although In-market audience has been around since 2014, Google is NOW allowing this kind of targeting in search ads. Find out if its beneficial for you.
  • Google’s new responsive search ads seem pretty effective.
  • Not getting any fresh ideas for your next Facebook/Insta campaign? Take inspiration from these ad campaigns.
  • 6 Best Practices for Responsive Ads on the Google Display Network.
  • Bing Ads have made it easy for you to try their ad platforms by introducing Automatic imports.
  • Paid branded search does matter. Here’s a case study of a company that learned it the hard way.

 

 

Facebook has been facing a lot of heat lately for mishandling the data of its users. There were allegations that Russians have used Facebook to subconsciously manipulate US citizens during the elections. So in order to bring more transparency & to whitewash the bad rep, Facebook has released a new feature that allows you to see the ads run by any page.

It will not only help the users to see if they are being manipulated, but it can also prove to be a boon for the business owners who like to keep a tab on their competitor’s ad campaigns. Knowing what your competitors are running can be extremely beneficial, especially before kick-starting your own campaign.

If you want to see the ads run by any company, person or political party, simply go to their page and click the “Info & Ads” Tab. It will show you all the ads run by that page, including the location.

Although this feature was not launched exclusively for this purpose, it’s definitely the best utilization. But be sure not to copy your competitor’s ads, as it will do more harm than good. Take ideas and then develop original concepts that click with your targeted audience.

 

Google

 

 

 

 

Well, Google has decided to remove reviews from anonymous users.

So, what are anonymous reviews? – Reviews that had been left by profiles marked “A Google User” are termed as anonymous.

Google has been struggling to keep its reviews authentic for a long time and anonymous users posed a big threat to it. So Google finally decided to remove it, all of them. Many business owners saw a sharp drop in their business ratings and most of the negative reviews & ratings were from anonymous users – which is a sign that either competitors or someone totally unrelated to business were posting it, using anonymity.

When contacted, Google just gave this simple statement:  “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.”

If you have lost reviews that were NOT from “A Google User”, possible reasons could be:

  • Having paid for or incentivized reviews, either directly or via an unethical marketer.
  • Getting too many reviews at once.
  • URLs, prohibited language, or other objectionable content in the body of reviews.
  • Reviewing yourself, or having employees (past or present) do so.
  • Reviews were left from same IP address.
  • The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews.
  • Any other violation of Google’s review guidelines.

Since reviews and rating affect your business rankings in Google, it’s crucial to keep them authentic. One way to do this is to use our proprietary review widget.

It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too, thus ensuring positive experience to website users. Need more details? Please connect with our sales rep.

 

 

Google’s Chrome browser will soon flag every site that doesn’t use HTTPS encryption. Google was working on it for quite some time and now they have finally decided to launch it this month. Here’s how it will look to users who visit a non HTTPS website.

 

Furthermore, they will stop highlighting “SECURE” and would rather focus on marking the non-encrypted sites as “Not Secure”. The reason being, they want to make it a norm to have an encrypted site. They are planning to launch it in September 2018. It is reported that other major browsers like Safari and Firefox might also follow suit.

Why should you be serious about this?

Google Chrome has the highest browser market share with close to 60% users worldwide followed by Safari and Firefox. These 3 take up more than 80% of browser user share i.e. most of your users are using these browsers to visit your website. And if they get this warning message on your website, you’re likely to lose out on potential leads.

Long story short – your site will get the short end of the stick if your website is not secure.

If you have been already made the switch to an encrypted site, you will have a huge advantage over your competitors who haven’t opted for HTTPS.

So, how to ensure you don’t get this message and protect your business?

You can either get this done at your end OR let our experienced team handle it for you at a nominal rate. Connect with our Sales rep for any assistance.

 

 

Google My Business is rolling out a new report in the Insights section of the console that is designed to show businesses how people are searching within Google Maps or Google Search to find your local business listing. It’s called the “queries used to find your business” report, and it shows the most popular queries for your business by unique users within a time frame.

Mike Blumenthal was the first to spot this and posted the screen shot below on his blog.

A Google spokesperson confirmed this is rolling out more widely. However, we haven’t noticed it yet for any accounts.

Here is the screen shot of the report.

Google also recently added subjective attributes reporting within the Insights section. This section will help you learn what your customers think of your business with the new ‘what your business is known for’ report.

Google announced this on Twitter“We’ve launched subjective attributes to provide more information in your insights tab! Customers of restaurants and cafes can submit subjective attributes to help you and their fellow customers.”

 

 

Here are some most important takeaways to implement Pinterest for your business in 2018.

  • There is no longer a PIN limit to business profiles on Pinterest.
  • The order of the keywords does not matter.
  • You can now add as many Pins as you want.
  • Pins from your domains will be more fruitful as compared to repins.
  • Recommended pins must be at – least 600×900 & can be up to 600X1200.
  • Pinterest will no longer warn you for having long pins.
  • To be considered active by the Pinterest bot, you have to create new pin at least once a week.
  • Don’t measure the success of your account from the number of followers, but rather from the number of views you get on a monthly basis.
  • Just like every other platform, original content is the king.
  • There is no hard rule on how much text you can use in images.
  • Adding URLs on pins translates to poor user experience. So try to avoid it.

 

 

 

  • LinkedIn has launched carousel ads.
  • Google will unveil it’s latest innovations for their advertising and marketing products at Google Marketing Keynote.
  • Why you should test target ROAS bidding for shopping campaigns.
  • Bing ads is enhancing the targeting settings experience and the dimensions tab.
  • Compelling ad copy is a must to catch users attention. Here are some tips and tricks for AdWords copy writing.