ChromeLet’s face it – Google Chrome is the fastest browser of them all. This is all due to the multi-process architecture which gives it a lot of flexibility, and a light core which prevents it to be a base for plugins (something that Firefox and the Internet Explorer can relate to).

Chrome is the Go-To Browser

Obviously, the speed and seamless user experience have been the major reason why Google Chrome has been a top choice browser on the marketplace for extensions. If you are using a different browser, you should know that Google Chrome is currently the fastest. But more importantly, you should know that it will become even faster!


Due to a new data compression algorithm that the teams have been developing over the past few months, every Chrome user is expected to get a boost in the performance of the browser and see faster loading times than ever. The increase speed is all due to the algorithm named Brotli, which launched in the last stable Chrome release.

As Google says, Brotli is an algorithm that is able to speed up Chrome from 20 to 26 percent and make it more efficient than ever. The science in this algorithm leverages a compression feature which ‘zips up’ sites faster and results with faster page loads.

Don’t Forget About Mobile

brotliOk, and where is the mobile part in all this?

Apparently the mobile viewers are getting a revamp with Brotli as well. Using Chrome on a mobile device is a seamless experience, but will be among the software getting better by benefiting every user with lower data transfer fees and reduced battery use.

Kill Two Birds with One Stone

Yes – both mobile and desktop users will be expecting minimum time to load up pages, switch between tabs and minimize Chrome. The main point we can take from all of this is that Google knows their way of improving the user experience.

And the best part?

You can optimize the Brotli as well – whether it’s for your Mozilla or any other browser. The secret in this lies in the open-source code, which can be used by everyone – and in any competing browser.

So in the end, is there anything we can say but thanks, good guy Google?

Did you know most users will abandon a web page if it takes longer than 4 seconds to load?  4 seconds?!?  That’s barely enough time to type the word ‘sesquipedalian‘ (which means one who uses big words).  So much has changed in the last couple of decades that people will no longer sit in front of their screens waiting for your web page to load.

So, in the spirit of sharing on the internet we wanted to publish the infographic of best practices below to help keep you site and your visitors happy. Fortunately, there are plenty of fixes that can help increase your site speed. On the front-end, restructuring, optimizing and simplifying your website design can help crunch redundant code and remove any bloat from old plugins. On the back-end, utilizing CDN’s, content caching and using a scalable hosting platform such as a virtual private cloud can help optimize user experience.

The below infographic by cloud-computing company SingleHop outlines additional ways you can test and speed up your site