DIGITAL MARKETING INSIDER SECRETS JUNE 2019: GOOGLE UPDATES: 3 NEW STRUCTURED DATA REPORTS IN SEARCH CONSOLE + GOOGLE LAUNCHES CALL AUTOMATION SERVICE + MOBILE-FIRST INDEXING BY DEFAULT UPDATE

 

 

 

It’s true; come July 1st, Google will, by default, use its mobile Googlebot to index all the new sites that come online. This move will help ensure that the users’ needs are placed at the forefront. Besides, Mobile-First indexing is something that Google has already been doing with over half of the search results anyway.

Want to Find Out Whether Your Site is Being Indexed by the Mobile Bot?

Chances are, if your site is responsive and mobile-friendly, then it is already being indexed using the mobile bot and you have nothing to worry about. However, if you still want to check whether your site is being indexed using Mobile-First indexing, then it is fairly easy to do so.

Normally, you will receive an email notifying you that your site has been migrated. In case you missed the mail, you can check using Google’s URL Inspection Tool. All you have to do is add your homepage URL in the top search bar in Google Search Console account and hit enter.

The page that comes next will show you whether the site is being indexed using Google smartphone bot.

If while using the tool you are unable to understand the results you get, go through Google’s URL Inspection Tool guide that offers details on all the different types of results one can get.

 

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Coding errors can pop up anytime and Google is all set to make it easier for us to realize when we have one on our hands. In an effort to offer more transparency on how our structured data is actually performing, Google has added three new reports to its Search Console. These new reports are as follows:

  1. Logo Enhancement Report – If you are using Logo Markup, this report will provide you with details pertaining to the performance and/or errors around your Logo Markup.

 

  1. Sitelinks Seachbox Enhancement Report – This report has been put in place to provide you with insight into the performance and/or errors around your SearchAction Markup.

 

  1. Unparsable Structured Data Report – This error report has been designed to enable you to analyze and resolve issues around markup codes that fail to pass Google’s testing.

As long as your site has these specific markups, you will be able to find these reports listed under the Enhancements tab in Search Console.

 

Why we need these reports?

 

It is fairly common for an error to pop up even after you run a new code through Google’s Structured Testing Tool. These new reports give you a comprehensive breakdown of when Google first discovered the error, the pages with the error and even what the error looks like.

However, while you are trying to see whether you have been able to successfully troubleshoot the markup coding issues in your site, you need to bear in mind that the reports take time to update. It can take around a week or more for the updated page code to reflect on the reports even after you Validate a Fix.

 

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Area 120, Google’s experimental products group, introduces a new call automation service – CallJoy.

A cloud-based phone agent, CallJoy will help local businesses improve, measure and automate their customer service.

Take a look at Google’s promotional video explaining the benefits of their new service.

Here’s a breakdown of how it will work…

  • Post a quick setup, you will receive a local phone number.

 

  • CallJoy will immediately filter calls that matter and start blocking unwanted spam calls.

 

  • An automated agent will answer calls that matter the most, greet the callers with a custom message and provide basic information related to your business, like days of operation, services available, etc.

 

  • If the customer would like to place an online order or book an appointment, the virtual agent will send him/her an SMS containing the URL for the concerned task.

 

  • The calls will be recorded and transcribed for quality purposes regardless of whether the callers interact directly with you or speak to the CallJoy agent.

These features will make it easier for business owners to tag and search each conversation based on the topic. For instance, a restaurant owner is most likely to search how many times a day callers placed orders for a particular dish.

CallJoy also compiles your data in an online dashboard and mails you a daily update including metrics like volume, new vs returning callers, etc.

At an economical fee of $39/per month, CallJoy promises to deliver customer services for small businesses that were previously available only to larger corporations.

 

Final Takeaway

 

Although it has been noted by many local search experts that Google isn’t that great with automation so far, if you wish to test the system? Sign up for early access here.

 

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A new Automated Ads tool was announced by Facebook recently. The social networking site claims it to be of great help in creating result driven ads.

The Tool Will Have Following Features:

  • Suggestions to create up to 6 different versions of your ad.
    • Call-to-action buttons
    • Text
    • Other creative details

(Facebook will show the best-performing version, once the ad is active)

 

  • Tailored audience recommendations based on the information available on your page.

 

  • Budget recommendations that are likely to generate results as per your goals.

(Your own budget can also be shared to determine the estimated results)

 

Receive timely notifications to help you understand how your ads are performing and how you can improve them.

Additionally, Facebook has expanded its free business tools to allow appointment booking and managing.

You can also find 3 new features added to their video editing tools…

  • Automatic Cropping
  • Video Trimming
  • Image & Text Overlays

Have a look at the announcement page that provides complete details and video guides on how these tools can be used.

 

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