The ultimate purpose of any marketing strategy is to generate quality leads. Once you're able to successfully attract your target audience into your sales funnel, you're almost guaranteed a steady stream of sales and referrals. However, many business owners have discovered that this is easier said than done, partly because most are guilty of adopting a one-size-fits-all approach.
Our experience in the digital marketing space has taught us that B2B lead generation services require custom approaches designed to suit specific businesses and industries. If you desire a reliable B2B lead generation company's services, you shouldn't look beyond Linked Leads.
What are the B2B lead generation services you offer?
As a full-service digital marketing firm, we offer a wide range of B2B lead generation services for companies looking to gain more clients. Here are some of them:
This tactic involves sending bulk emails to a list of potential customers. The emails may be designed to inform or educate, but the language is constructed so that prospects can develop a real interest in your business and take action. Email marketing is perhaps the most common B2B lead generation tactic, and even the most famous brands employ it. Although the average conversion rate of 3% might seem poor on paper, it could translate to significant sales figures if your email database is well gathered.
LinkedIn lead generation
Most business owners already have an idea of how much they can make if they put LinkedIn to good use. However, they are still at a loss on how to generate leads on LinkedIn. Too often, they embark on a trial and error journey, ultimately wasting time while producing little results. Our LinkedIn lead generation services have helped countless businesses secure useful connections that have ultimately led to a healthy stream of sales and referrals. We have no doubt that we can work similar magic on your business if you choose to partner with us.
Search engine marketing
Search engine marketing is a tactic that focuses on getting your website to the first page of search engine queries for keywords in your niche. SEO is a type of inbound marketing, and it focuses on customers who are already interested in your business. It's a useful strategy for businesses that offer virtual services that are in-demand online. Our B2B lead generation company is quite familiar with SEO, and we have taken many business websites to the first page of SERPs, either through organic SEO or via paid ads.
Pay-Per-Click (PPC) advertising
PPC also gives immediate access to your ideal lead, and it is arguably the best way to optimize advertising revenue. This B2B lead generation service involves creating targeted ads. However, the catch is that you'll only pay when someone clicks on your ad. If you wish to get the best out of this tactic, you'll have to optimize your landing page such that it'll inspire visitors to take action.
Often, businesses get the best results from a healthy mix of two or more of our B2B lead generation services. If you wish to learn more about how we can help your business grow by generating quality B2B leads, schedule a live call to receive a free consultation and demo.