There is no overemphasizing that social media has become more than a platform for connecting with people and sharing experiences. It is now a significant driver of growth across all industries, especially for small businesses. With more than 1 billion monthly active users, Instagram is one of the largest of these platforms and arguably the busiest business hub. By implication, employing strategies that drive Instagram growth will almost always lead to business growth. Here are a few statistics that prove that focusing on Instagram growth services could be the key to making more sales:
60% of social marketers say increasing brand awareness is the priority
According to the 2020 Sprout Social Index, increasing brand awareness is the top priority for 6 out of 10 social media marketers. Seasoned marketers recognize the importance of raising brand awareness as a driver of real business growth. If you invest in Instagram followers services, more people will know about your products and services. From awareness, they develop an interest before finally making a purchase decision. There's no way you can get more people to patronize you if you skip the awareness stage.
Instagram business profiles enjoy at least 200 million visits every day
Instagram's internal data from Nov 2017 reveals that more than 200 million Instagram users visit at least one business profile every day. This is enough to tell anyone that people do not simply go to Instagram to socialize. They are aware that the platform is a marketplace for all kinds of businesses, and many won't mind buying from Instagram vendors. If you pay attention to Instagram growth, your business profiles will enjoy a wider reach and engagement, and many more people will be open to buying from you.
71% of Instagram's monthly active users are below 35
According to a 2019 Statista report, 21% of Instagram's 1 billion monthly active users are below 35. If your business targets millennials, there is hardly any better platform for marketing your products and services to an eager audience. Interestingly, the generation that dominates Instagram is the one that's most open to buying online. When you grow your IG followers, you're curating an audience that's not just interested in knowing about your business but also has enough trust to buy from 'strangers'.
More than 80% of businesses consider Instagram engagement a vital metric
According to Mention's 2019 Instagram Engagement Report, more than 8 out of 10 businesses believe that Instagram engagement is their most important social media marketing metric. The report further states that 71% of businesses in the United States consider Instagram vital to their marketing efforts, and 70% of hashtags on Instagram are branded. These statistics let you know that many businesses are already leveraging Instagram, and your brand will be better for it if you grow your IG followers.
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