An Expert Guide To Sweepstakes Administration
If you're looking for a way to boost your brand’s presence and increase sales, sweepstakes administration might just be what you need. Sweepstakes are excellent lead magnets that keep your customers engaged in fun contests that offer rewards. Random draws or chosen skill testing mechanisms are used to determine the winners. If you've been seeing other companies investing in sweepstakes administration and you feel it's time to try it, this guide is just what you to need to host successful sweepstakes.
First of all, keep in mind that sweepstakes aren't charity gatherings. They are targeted events that are aimed at building an audience and increasing brand presence. So, it is important that you stay razor sharp focused on your target audience.
Steps To Help You Make The Best Out Of Sweepstakes
1) Determine The Length
Sweepstakes aren't hosted indefinitely. However, there is no general rule regarding how long one should last. Various factors will influence the length of a sweepstake. When you are determining the length of your sweepstakes, you need to find the balance between what is too long and what isn't long enough. If your sweepstakes administration lingers for too long, it will lose its purpose in the marketplace. If they are too short, on the other hand, they will deprive you of the opportunity to generate leads. Find the balance between both and plan in line with that.
2) Determine The Prize
Deciding what you will be offering as a reward is crucial because the prize has a role to play in how interested people will be. With your audience in mind, choose a prize that will be valuable and related to the products and services you offer. Choosing the right prize also has to do with finding a balance. You need to strike a balance between what is too high and what is too low. You don't need to make your company bankrupt just to host sweepstakes. At the same time, you don't want to give out something of little or no value. Note that when the prize is too high, there is a tendency that people will be desperate to win and this may resort to cheating.
3) Create A Landing Page
It is important that you create a landing page about your sweepstakes. Purchasing your domain will make your business appear more professional and propel more people to enter the contest. Your landing page should have a clear and catchy title and a headline that is brief but descriptive. It should be enough to tell the users what they will benefit from entering the contest. The body should go into more details about how it works and what prizes will be won. Also, try to make the userform as simple as possible. Don't ask for too much information so as not to scare people away. Make sure that the terms of the sweepstake are stated on the page.
4) Don't Break Any Laws
Some laws govern sweepstakes administration. Make sure you learn these laws to avoid breaking them. Talking to a legal adviser may be necessary at this stage.
After you have put everything in place, start creating awareness and prepare to enjoy the benefits of sweepstakes.