Content is the standard by which the value and success of an organization can be gauged, but the competition for stunning content to be used in marketing is so intense, developing unique content to make your brand stand out is tough work.
Along with content and marketing techniques, the audience have evolved as well. This means adapting with changing circumstances is necessary to remain relevant in the market. But how do you do this?
The audience is no longer looking forward to reading lengthy paragraphs or purchasing product/services from unknown brands. Instead, they wish to be part of a brand and view content which captures their interest. This has led many brands to optimize their webpages with stunning content to fulfill the desires of their target audience with mixed success.
So, what makes content appealing? To attract new audiences, your content should contain relevant information causing the user to stop searching and instead spend some time viewing what you have to offer. Next comes the pitch and call to action in order to persuade the user into performing an action according to your target goals.
By sticking with these four techniques, you can be sure to develop interesting content to appeal to the tastes of your target audience.
We’ve all heard the phrase ‘a picture is worth a thousand words’, so create images that will convey your message to maximum extent.
Perfectly designed images spread like wildfire on social media platforms because they appeal to a vast majority of audience and at the same time advertises your content.
The viewers will want to click the image to learn more about the content once you have caught their interest.
Combining images with short text creates infographics and has become one of the most versatile and effective medium when it comes to spreading factual and stunning content. Plain content and fact based data are ineffective in delivering the desired effect alone, but combining them with images creates content which is both informative, precise, easy for the audience to view and understand and equally interesting.
Infographics are your greatest asset when it comes to dry, uninteresting content because they can shape it in a manner to attract viewers. Use it when your information is lacking the spice to garner curiosity of the audience.
To create an effective infographic, pick relevant images along with the facts you have chosen. If statistics are concerned with the automobile industry, choosing relevant images of cars is the right way to go. Placement of images and text is critical. Do not overlap and watch for image shades to make sure you do not render both contents unreadable for the viewer.
Viewers are attracted to the latest trends, so be on the hunt for fresh content to better engage them. Choose a topic which has been the latest buzz over the past six months and create a trendy post on that issue. Surveys are an excellent method to convey to the masses a generalized view of what the people think on a subject. Create bar graphs or pie charts of your results and share your content with the viewers.
Viewers are not just searching for a brand that delivers quality products and services; they are also looking at immersing themselves in your story. Adding a few photos about activities that your brand is involved in other than those listed or a few casual images of work being conducted in office or time off is a friendly way to include audience in the backstory.
Photos are a great way to break the ice between the audience and your brand. You should involve them and promote a natural appearance of yourself. It promotes a humanistic reputation of the brand and allows the audience to engage on a more intimate level along with maintaining brand loyalty.
Share photos of your team members at work or at a client location, celebrating some milestone achievement or of a meeting in progress. You can also include these in various parts of your webpage such as About Us segment, posts or even in emails. They make great material to promote your brand on social media as news travels fastest on such platforms and the nature of such content creates a friendly and interactive image of your brand.
Videos are the most adaptive form of stunning content in which a huge quantity of information can be summarized interactively in just a few minutes. Videos can be used on any subject and not only increase the rankings of your webpage on search engines but are an excellent source of stunning content.
There are several ways to create engaging videos to attract visitors towards your webpage. You can choose to develop informative videos by using facts, figures, interviews from experts combined with images and music for maximum effect. At the same time, you can opt for more of a live tone by uploading live interviews or events to capture the thrill of the moment or to give the audience an uncut, unedited experience about what happened.
Proper placement of videos is crucial for their success in drawing out the desired effect from target audience. Videos can be placed on landing pages to supply the visitor what they have been searching for. A simple video explaining your brand’s objectives and motto on About Us page will be helpful in delivering your message in a concise manner. You can also upload video reviews to show the audience what others think about your brand.
Don’t just limit yourself to your site – share your video(s) on YouTube, Facebook, Twitter and other social media platforms. And remember, video viewers are always looking towards getting the maximum content out of their time. So keep your content short but precise and interesting to keep the viewer waiting for more.