Missed opportunities when it comes to SEO aren’t always apparent… sometimes there are things that seem to completely bypass the person if search engine optimizing isn’t one of their talents. Some are common sense, others are a little more in-depth requiring a skilled/experienced person and often many fall somewhere in between the two. Of course, making headway in the business world is all about using the tools and the tricks of the trade to better improve your odds of success no matter what industry you work in and being up-to-date with the latest and most efficient SEO tactics is always a benefit. So we have put together some useful, but oftentimes missed search engine optimization tips for businesses that you might not know about.
This may seem like a waste of your business’ times and efforts on the SEO front, but top search engines give higher rankings to sites that link to the web’s most popular brands and websites such as Amazon, McDonald’s or Facebook. Why? Because it provides a more well rounded experience for the user and it shows a connection between your business website and extremely popular sites. However, don’t just stuff popular website links into your web pages… Google has sophisticated algorithms that can interpret your content to see if the links you are providing and mentioning have any relation to the content and if they don’t doing so can hurt your page ranking rather than help it.
Many sites forget this simple, but effective SEO tactic and fail to reap the benefit of them. In simple terms associating certain sections of your web content with header tags help to lend credence to those headers when it comes to search engine results… helping certain keywords and phrases to better reach their target audience.
Alt tags in the SEO world are the unseen force that helps search engines determine just what you website content is about. This little detail can help Google and other search engines include and appropriately rank your web content so that the target audience is able to find and visitor your page or site.
Bolded text for Google search algorithms are like little nuggets of gold buried in your web content and can only aid your search engine optimization. They help to identify and set your keywords and phrases apart from the rest of the page’s content. Search engines utilize the HTML coding in bolded text for a variety of reasons, but one advantage to you is that they are placed at a higher ranking when search engine start ranking your page on search engine results. Remember, use bolded text sparingly on only the most important keywords and phrases as too much bolding or too many non-related keywords can muddle the search engine results and reduce the user chances of finding your content in their online search.
Using search engine optimization is a vital necessity in today’s online world as more and more businesses adapt to the way search engine prioritize their search pages. So it is important that you always use the most up-to-date and effective SEO tactics to increase the chances of success for you and your business.