It’s horrible, right?
When an online party violates your exclusive rights and infringe on your trademark? Or when they defame your online reputation on purpose so they can end the competition? Or What do you do when a competitor damages your SEO rankings and results by using negative SEO? Or when you hire an SEO agency to manage your digital marketing, and they fail miserably? These are some of the situations when the assistance of an SEO Expert Witness comes into play.
There are millions of illegally functioning online parties.
So, you’re not the first, the second, nor the third company to have your rights violated. In fact, millions of companies worldwide suffer every year from such infringements. And sadly, the majority of them are never compensated for their losses.
Due to the fact that internet marketing, websites, and SEO are relatively new fields, they still require a valid policing body and clear standards. It isn’t clear to the jury what a reasonable judgment is in most cases, and the court finds it hard to evaluate the full extent of the done damage.
For example, a jury isn’t usually able to identify copied SEO strategies or website design to correctly assess the damage done to a business — and that often results in unjust verdicts and huge losses for lots of companies. In other cases, there may be an overlap in strategy between two similar companies in one industry, which makes it insanely hard to recognize and prove any infringements or right violations.
If that happened to you, your situation could take two of the following courses:
- You decide to go on with your life because you don’t believe there’s much to you can do to convince the court.
- Or you hire a lawyer and file a lawsuit, but the jury doesn’t understand your case and comes out with an unfair judgment.
Thankfully, there’s a third scenario:
You hire an Expert Witness to help your attorney, and they nudge the jury into making the right decision to compensate you for your losses.
What does an Internet Expert Witness do?
This is why it is crucial for you to hire an expert witness to help your lawyer!