Social media today is the stuff dreams are made of… at least in the business world. More and more companies are getting on the social networking bandwagon to bring their marketing and advertising into the 21st century in truly successful ways. Of course, just saying that it’s happening more frequently doesn’t prove why it is necessary for a business today, so we’ve put together a list of the top 6 social networking statistics for why you’re company should partake in the marketing craziness that is Facebook, Twitter, LinkedIn, Google+ and more.
Reason 1) 67% of Twitters users have given a clear preference for buying products and services from companies they follow on the site.
Reason 2) 61% of B2B companies find that they are more successful at getting new customers when they use LinkedIn in their marketing plan.
Reason 3) 42% of social media users have mentioned brands in their posts on Facebook, Twitter, Pinterest, etc.
Reason 4) 80% of all customers prefer to get their coupons, deals, discounts and so forth on trusted social networking and media sites.
Reason 5) 61% of marketing professionals in 2012 generated sales leads on Facebook, 48% on Twitter and 29% on Google+.
Reason 6) Businesses that use Facebook generate and close 2.6X more leads than those who don’t use the site and businesses using Twitter create and close 1.9X more sales than those who don’t.
When it comes to successfully selling and branding your business sites like Facebook and Twitter continually show themselves to be a virtually limitless resource for customers just waiting for a brand to get behind. Whether you’ve got a business that is front and center like a restaurant or less flashy like a paper company, social media can provide a solid base for marketing and advertising to new and long standing customers.