Elevate Construction – A Local Roofing Contractor
“Increased New Roofing Leads to 4x More Than a Month Before!”
URL: elevateconstructionil.com
Project / Company Background: Elevate Construction, Inc. is an experienced contractor providing residential and commercial roofing, siding, gutters and storm damage based in Wauconda, IL and services all of the Chicagoland area.
Challenge: Elevate Construction, a roofing contractor was struggling to find ways to generate more qualified leads for roofing related jobs. They knew the solution was to find a solid online marketing agency that can help get them more roofing leads. Elevate selected eBizUniverse as their agency to partner with for their roofing lead generation campaign.
eBizUniverse’s SEO team performed a Free SEO Audit which uncovered several digital marketing deficiencies including:
- Only Obtaining 10-12 New Leads a Month
- Not Found on Google’s First Page of Results for Relevant Keyword Searches
- Potential Customers Could Not Find Them Online When Searching For Similar Services
- Website Was on Google’s 4th and 5th Pages for Several Important Keywords
- Problems with SEO, Was Incorrectly Done by Previous Vendor
- Was Not Showing Up On The MAP PACK (Google Map Top 3 Listings)
- Only Had 20 Google Business Reviews with a 2.7 Star Average
- Duplicate Map Listings
- Only Had Facebook as a Social Media Account
- Did Not Have A Sign Up / Newsletter Option on Website
- Website Was Very Slow and Not Properly Set Up to Collect Leads
- No Call To Actions
- SEO Was Not Properly Implemented
SOLUTION:
Perform Research and Analysis to Understand the Situation
We began by taking the time to research and analyze Elevate Construction along with the services they offer. We underwent this process to understand the client and their business as a whole. We then discussed the goals and objectives with the client to better understand their overall project goals. These steps allowed us to conceptualize the most efficient strategy to effectively implement Elevate Construction’s SEO and Social Media Marketing campaigns.
Craft a Custom Digital Marketing Strategy and Plan to Attain the Best Possible Results in the Shortest Amount of Time
With the help of eBizUniverse, Elevate Construction now has one of the top spots in Google search results! eBizUniverse also expanded Elevate Construction’s website to better fit their needs while including relevant calls to action to acquire new leads and better direct website traffic.
eBizUniverse implemented the following:
- Built New SEO Optimized Website:
- Performed In-Depth Keyword Research Related to Roofing Keywords
- Optimized Website with On Page SEO for Roofing Related Keywords
- Relevant Calls to Action So Customers Can Take Action
- Launched Off Site SEO
- Link Building Campaign to Rank Higher Organically
- Set Up Social Media Accounts:
- Platforms Created
- Facebook, Instagram, Twitter, LinkedIn
- Platforms Created
- Set Up and Managed Facebook Pay Per Click Campaign
- Managed Email Campaigns For 2,500 Targeted Audience Members
- Fixed Website SEO Errors
- Set Up Lead Tracking via our 24/7 SEO Dashboard
Results:
Correspondingly, due to the constructive SEO and Facebook Advertising method and strategy implemented by the experienced eBizUniverse team, Elevate Construction now ranks on the first page of Google for more than 50 keywords in Wauconda and the Chicagoland area.
Elevate Construction’s decision to invest in Digital Marketing with eBizUniverse has been overwhelmingly beneficial as reflected in their ROI.
- Increased The Number of New Leads To 117 Per Month – That’s More Than 4x The Amount of Leads Than Before!
- Keywords Now Rank In Google’s Top Spots
- New Website Is 3x Faster Than Before
- Website Traffic Has Increased By 240% Since Its Launch In March
- 300% Increase In Online Reviews
- (More Than Tripled Their 5 Star Reviews In 4 Months)
- (More Than Tripled Their 5 Star Reviews In 4 Months)
- New Website Pages Rank High on Google Due to Proper SEO Implementation
Social Media
Ads:
Page views:
Page likes:
Site Speed
Improving the site speed is essential for visitors to stay rather than get bored with waiting for the site to load and then leave.