Winters & Yonker

“Increased The Number of Cases Signed To 150 Plus Per Month – That’s up 2x From Previous Month!”

URL: https://www.wintersandyonker.com/

Target: Tampa DMA , Clearwater, Lakeland, New Port Richey and St. Petersburg

Project / Company Background: Winters & Yonker, P.A. is a leading personal injury firm based in Tampa, Florida.

Challenge: Winters & Yonker selected eBizUniverse as their agency to partner with for their Digital Marketing campaign. The eBizUniverse’s SEO team performed a Free SEO Audit which uncovered several digital marketing obstacles including:

  • Not Found on Google’s First Page of Results for Relevant Keyword Searches
    • Potential Clients Could Not Find Them Online When Searching For Keywords Such As: Personal Injury, Motor Vehicle Accident, Slip and Fall Attorneys
    • This was Partially Due to Improper SEO Implementation by the Previous SEO Agency
  • Only Obtaining 32 New Leads a Month
  • On-Page SEO Was Not Properly Implemented
  • Was Not Showing Up On The Map Pack (Google Map Top 3 Listings)
  • Website Was on Google’s 3rd Page (and Beyond) for Several Keywords
  • Website Was Very Slow and Not Properly Set Up to Collect Leads
  • Google Local Service Ads Failed to Crack the Top 3 for Any Location

Solution:

Perform Research and Analysis to Understand the Situation

Team eBizUniverse began researching and analyzing Winters & Yonker along with the services they offer. Our team underwent this process to understand the client and their practice in its entirety. After our due diligence was complete, we then discussed the goals and objectives with the Winters & Yonker team to better understand their overall project goals. This process allowed our team to conceptualize the most efficient strategy to effectively implement Winters & Yonker SEO and Google Ad campaigns.

Craft a Custom Digital Marketing Strategy and Plan to Attain the Best Possible Results in the Shortest Amount of Time

With the help of eBizUniverse, Winters & Yonker now has one of the top spots in Google search results! eBizUniverse also expanded their website to best fit their needs while including relevant calls to action to acquire new leads and better direct website traffic.

eBizUniverse implemented the following:

  • Enhanced Website
    • Added Relevant Calls to Action
    • Fixed Website SEO Errors
    • Implemented On Site & Off Site SEO
  • Keyword Research & Implementation
    • Optimized for Relevant Keywords
  • Set Up and Managed Google Ads Campaign
  • Optimized Local Service Ads to be in the Top 3 for Keywords
    • Optimized All 5 Locations Local Service Ads
    • Moved to Top 3 Position (Previously 30th and Below)

Results:

Correspondingly, due to the constructive SEO and Google Ads campaign method and strategy implemented by the experienced eBizUniverse team, Winters & Yonker now ranks on the first page of Google for more than 50 keywords in Tampa, St. Petersburg, New Port Richey, Lakeland, and Clearwater.

Winters and Yonker’s decision to invest in Digital Marketing with eBizUniverse has been overwhelmingly beneficial as reflected in their ROI.

  • Increased The Number of Cases Signed To 150 Plus Per Month – That’s up 100% From Previous Month!
  • Increased The Number of New Leads to Over 500 Per Month – That’s up 125%!
  • More than 50 Keywords Now Rank In Google’s Top 10 Spots
  • Website Traffic Has Increased By 89% Since Partnering With eBizUniverse Between August 1st 2021 – January 11th 2022
    • (Compared to February 18th 2021 – July 31st 2021)
  • Website Pages Rank High on Google Due to Proper SEO Implementation
  • All 5 Local Service Ads Increased in Call Volume
  • Implementation of Tracking Goals
  • Website Is 3x Faster than Before

Site Speed:

  • Improving the site speed is essential for visitors to stay rather than leave because they get bored waiting for the site to load
  • Improving site speed also includes ranking on Google

Before:

After:

Google Ads Campaign Ads:

Clicks: 23,080

Total Impressions: 2,796,648

Before/After Google Ad Results

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