It’s true; come July 1st, Google will, by default, use its mobile Googlebot to index all the new sites that come online. This move will help ensure that the users’ needs are placed at the forefront. Besides, Mobile-First indexing is something that Google has already been doing with over half of the search results anyway.
Want to Find Out Whether Your Site is Being Indexed by the Mobile Bot?
Chances are, if your site is responsive and mobile-friendly, then it is already being indexed using the mobile bot and you have nothing to worry about. However, if you still want to check whether your site is being indexed using Mobile-First indexing, then it is fairly easy to do so.
Normally, you will receive an email notifying you that your site has been migrated. In case you missed the mail, you can check using Google’s URL Inspection Tool. All you have to do is add your homepage URL in the top search bar in Google Search Console account and hit enter.
The page that comes next will show you whether the site is being indexed using Google smartphone bot.
If while using the tool you are unable to understand the results you get, go through Google’s URL Inspection Tool guide that offers details on all the different types of results one can get.
Coding errors can pop up anytime and Google is all set to make it easier for us to realize when we have one on our hands. In an effort to offer more transparency on how our structured data is actually performing, Google has added three new reports to its Search Console. These new reports are as follows:
As long as your site has these specific markups, you will be able to find these reports listed under the Enhancements tab in Search Console.
Why we need these reports?
It is fairly common for an error to pop up even after you run a new code through Google’s Structured Testing Tool. These new reports give you a comprehensive breakdown of when Google first discovered the error, the pages with the error and even what the error looks like.
However, while you are trying to see whether you have been able to successfully troubleshoot the markup coding issues in your site, you need to bear in mind that the reports take time to update. It can take around a week or more for the updated page code to reflect on the reports even after you Validate a Fix.
A cloud-based phone agent, CallJoy will help local businesses improve, measure and automate their customer service.
Take a look at Google’s promotional video explaining the benefits of their new service.
Here’s a breakdown of how it will work…
These features will make it easier for business owners to tag and search each conversation based on the topic. For instance, a restaurant owner is most likely to search how many times a day callers placed orders for a particular dish.
CallJoy also compiles your data in an online dashboard and mails you a daily update including metrics like volume, new vs returning callers, etc.
At an economical fee of $39/per month, CallJoy promises to deliver customer services for small businesses that were previously available only to larger corporations.
Although it has been noted by many local search experts that Google isn’t that great with automation so far, if you wish to test the system? Sign up for early access here.
A new Automated Ads tool was announced by Facebook recently. The social networking site claims it to be of great help in creating result driven ads.
The Tool Will Have Following Features:
(Facebook will show the best-performing version, once the ad is active)
(Your own budget can also be shared to determine the estimated results)
Receive timely notifications to help you understand how your ads are performing and how you can improve them.
Additionally, Facebook has expanded its free business tools to allow appointment booking and managing.
You can also find 3 new features added to their video editing tools…
Have a look at the announcement page that provides complete details and video guides on how these tools can be used.
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Close your eyes for a moment.
Can you remember the last time you didn’t read a blog?
These short writings have forever changed the way businesses interact virtually with their customers.
For decades people had to visit or call a physical location to see a product, schedule services, or to speak with a customer service associate. Today, however, that etiquette has changed. No longer do people need to leave their home, much less get out of bed to perform these tasks.
In our present day digital world, a blog marketing your product is powerful. Not only will it reach thousands of people within minutes, but you are in control of the content. Plug in your own information, add clear crisp images, and let your content do the rest.
Through our research we’ve found that the more blogs your website has, the more people will want to visit and stay on your page. Think of hanging around the candy store – eventually you’re going to want some. We’ve also found that blogs that go viral really don’t help you. Sure, you can rack up several thousand ‘likes’ in a day, but without the ROI (return on investment) viral blogs don’t help.
Remember when we mentioned the more blogs you have, the better? Well, people will begin to see you as the expert voice within the industry. They’ll keep coming back to your website as the go to place of information and they’ll provide the word of mouth for you.
Blogging is one of the most effective tools in SEO or Search Engine Optimization. Do not underestimate the power of blogging. When used properly, it can increase traffic to your website, which will then increase the sales and profit for your business. Here are the top 6 reasons you, as a business owner, should start blogging:
Considering the significance of blogs in SEO, every online business owner should therefore make it their priority to create quality content for their blogs.
Start a successful Search Engine Optimization Campaign with a team of experts! eBizUniverse is composed of creative and highly experienced individuals who are ready to take your online business to the next level. We use various search engine optimization techniques to ensure your website ranks on top or search results in search engines. Fill out our contact form or send an email to [email protected] for more information on our services.
If you’ve been in the SEO space for quite some time, it shouldn’t come as a surprise when Google announces an algorithm change. Google is known to make tweaks to their algorithm several times a month. According to Google’s spokesperson Matt Cutts in this video, they tend to make an algorithm tweak at least once a day. Although the daily changes could be minor tweaks, they’re known to roll our major changes every now and then. Over the past weekend, in what was seen as a major victory for Hollywood, Google announced that they are going to rank down websites that are repeat copyright offenders.
This may not seem to matter to you but there are some other changes that was highlighted by searchengineland, a search engine news site. Among the updates that are mentioned in the article were: Site Clustering, Page Quality, Sitelinks changes and other items. Those are things that’s pertaining to your website and you need to be aware of those if you’re into optimizing your website. Check out the article here: http://searchengineland.com/googles-june-july-updates-130392
After seeing a nice little infographic I thought I would post on our blog about how Social Media and how companies may not see the Return on Investment to be that vast from it. It is very important from an avid Social Media user for feedback directly from a company when I need something answered.
To put it in perspective the study done for the infographic said that there are 2 Billion people online, 85% of those customers expect businesses to be active in social media. Why, do you ask? Well like it or not most of your customers daily lives are spent on Social Media websites on the computer or mobile device. Word of mouth is a company’s strongest form of advertising; now with all of the Social Media portals you could say it is “word of mouse”.
Now that you are thinking about embracing Social Media, show that you’re human. 80% of businesses are NOT passionate about their Social Media image. The more people feel that they know you and like you, the more you will succeed. You do not want to be a robot all the time on your Social Media accounts, this will drive people away and show that you are not interested in what their opinions are and what they have to say. You must show how much you love your business and your customers for them to pay attention to your Social Media accounts. The study also showed that 68% of email subscribers & Twitter followers are likely to buy. 51% Facebook fans are likely to buy. With that type of information, wouldn’t you want to engage and encourage the purchase of your products to your Social Media followers? That just seems like too good of a statistic to just overlook.
Return on Investment (ROI) is a big concern for most companies, especially for small businesses. For small businesses or startups this is where you need to pay attention. Look at Social Media as another way of chatting with customers, answering the phone and meeting customers who would come into your store. Can you really afford not to communicate with your customers?
Another big thing is Blogging. Most of you are probably wondering why I’m talking about something that has been around forever. This is very key point, according to the study, 55% more web visitors and 67% more leads for businesses that blog. This is very transparent look into your company and what a typical day is like at your business. I myself have found this very stimulating to read about what others are doing at their job. You seem to get a sense of feel of how much love and care they are putting into their business. Also look at it from a standpoint of this is giving your potential customer to learn more about you and the company without a PR Release or News item. They now have an actual human voice that is representing your company.
Here are some great Statistics from the Study that everyone should pay attention to and the questions that follow the statistics:
Now that we have gone over some basics about running your Social Media campaign and gave you some statistics to back it up, you should be out there making a plan to build your social media portfolio. Don’t just tweet, post and blog because everyone else is doing it, invest the time and love into it to make it grow. And one thing you must not do is count likes and followers. The only number you should be really concerned about is the amount of interactions that you have with your customers. That is the most important statistic around.