Your online brand reputation plays a major role in your business success as well as customer satisfaction. As per the 2014 Edelman Trust Barometer, about 65% of online users depend on web search to get information related to firms as well as people.
One of the more significant tools which assist businesses in this purpose is social media. It is currently the best tool for businesses. About 92% of the marketers were surveyed for the 2015 Social Media Marketing Industry Report and they felt social media is a vital tool for business.
Furthermore, 90% stated that social media helps to increase their exposure while 69% praised it for being able to develop loyal fans. So, if you have not started social media marketing, you must start to brand yourself using social media.
The following are the major steps involved in branding your firm and its products through social media:
No doubt, there are various social media platforms available to pick from in order to start the branding journey. But you have to carefully select the correct one which helps in preventing yourself from spreading too thin. The following infographic can give a clear picture on how much significant social media is…
If you are going for multiple platforms in a single instance, it will then create a negative impact on your brand as reaching to the potential audience will be difficult. In order to assist you to decide on the platform, take a quick look at the top three effective platforms:
Branding is all about images. From your brand name to logo and to the profile picture, everything has to be instantly recognizable. A unique identity needs to be created through the design. For example, you can use style and color patterns of your logo so that you can establish your brand and even design the pages. Furthermore, you can get more inspiration by checking out what leaders of the industry are doing and taking a page from their books.
Often various businesses make the mistake of creating content which only they want to read. Oftentimes they will simply meet the deadlines which are marked on their publishing calendar without paying attention to what the viewer wants to read. Now what you need to be focusing on is on how to create best and useful content which attract the attention of readers and the want to have them share the content.
As an added benefit you can research what factors engages the audiences. This can be achieved by asking the members directly or by checking out what competitors are doing. But avoid plagiarizing and sharing blindly, as such moves will certainly affect your branding efforts.
Instead you can read these expert tips:
One of the best ways to generate a fan base and create audience is by socializing your content. The first step is to get in touch with social influencers present in your field since they have already established their brand.
Once that is done, you can put their names in the post. This can inspire them to connect and contact you. Ultimately they might share the content you have posted with their followers. You can take part in the discussions in order to show off your expert knowledge even as you are creating a bridge among the audience and you
Go ahead and follow these tips. And if you just ignore the social media marketing strategies, then your brand value will disappear in no time. Get busy and try to popularize your brand name.