In today’s world small businesses need every advantage they can get and SEO provides that in spades. The internet world is filled with businesses of all types from small website design firms to large multinational financial institutions and a business has to utilize search engine optimization to be found. Whether your small business works with selling merchandise like electronics or offering services like legal help, it could benefit from the invaluable input of SEO into it’s website and web content.

What Does SEO Do?

Simply phrased, search engine optimization provides a clear and thorough path for customers to find your business online. It allows you to set up perimeters of how a person searching online can find your business and content and what they see when they get to it. SEO is both simple and complex, allowing a better way for small businesses to bring traffic to their website and consistently bring in revenue to shore up the business.

SEO and Why it’s Beneficial

The benefits of optimizing a website and it’s content may seem like it is pretty clear, but there are some hidden benefits that small business fail to realize. In the article “6 Ways SEO Benefits Small Business” you can find out what exactly your small business would gain through SEO.

SEO or search engine optimization and social media are like two sides of a coin; they need the other side to truly stand up and be complete. They can work apart, but in the modern age of social networking, online brand awareness and the social drive of the customer, SEO and social media marketing together are vital to the overall success of the advertising campaign bringing in profits and web traffic.

Gain a More Steady Customer Base with SEO & Social Media

Social media platforms such as Facebook, Twitter and YouTube are constantly in a state of renewal, bringing in thousands of new users every day because social networking is king at the moment. That constant state of new potential customers and heavy regular use of current customers, allows a greater chance of brand awareness and return on investment for good SEO business practices. By incorporating search engine optimization with social marketing, a business is able to reach greater quantities of customers by offering up-to-date information that is carefully planned with SEO parameters in mind such as keyword tagging, meta title tagging, linking and more. Adding search engine optimization to social media platforms increases the chances of the information being seen by the right people and bringing ROI back to the business.

Blending the SEO & Social Media Together to Grow Exponentially

Search engine optimization and social media at times can seem like two entirely different options for a business to get ahead in the business world. However, they both play their part in creating a clear web presence for a business and, if done right, they do it in such as way as to play off of each other and create a whole new level of customer participation, profits and brand awareness. Search engine marketing and social media marketing are two things that a business must invest in today and in a way that allows them to work hand in hand. Without utilizing the two complimentary business marketing options of SEO and social media, a company isn’t using every avenue they have available to become a leading company in their section of the business world.

Landing pages and SEO have had a long standing relationship since the birth of search engine optimization. The landing page is oftentimes one of the most viewed and most searched page, and if your landing page lacks the right optimization you could be missing out on a wealth of page/website traffic that you aren’t even aware of.

Using Your Landing Page & SEO to Tell a Story

Whether you realize it or not, your landing page is telling a story to those who visit and those who search for it. What that message is, is largely up to your or to those who ultimately design and implement the landing page design. With the use of SEO in the right way, landing pages become bright beacons that draw in targeted traffic and help them on their way to not only finding what they need, but helping your site to achieve the goal of increasing sales, lead generations and conveying the right message. Search engine optimization utilizes the concept of page ranking, keywords, backling, on-page modifications and so much more to help increase the success of not only that individual page, but the overall success of the website as well.

Tips to Help You Create a Truly SEO Optimized Landing Page

In the article “10 Killer SEO Landing Page Tips” you can learn about ten invaluable tips that can help your landing page’s page ranking and effectively create a solid search engine optimization strategy that helps your website increase revenue. Without a solid landing page that has SEO strategically used throughout it, your site just may not perform as optimally as it could be.

Outsourcing your SEO is something that every business using search engine optimization needs to consider whether they are a small local company or a big multinational conglomerate. The use of optimization to carefully optimize content is a way of ensuring that a business’ online content, whether it is product pages or advertisements, is ranked high on search engines and seen by specifically targeted audience. But, doing so it’s as easy as just including a few keywords… it takes talent and know-how. Without these two things search engine optimizing can quickly go from a benefit to a hindrance… so here are 4 reasons to outsource SEO.

SEO Requires Expert Knowledge and Specific Skills

The task of successfully coordinating an SEO strategy can be very similar to navigating a minefield… one wrong step and all of your efforts go up in a plume of smoke. Search engine optimization requires an expert knowledge and specific skill set of the intricacies of algorithms like Google’s Penguin & Panda, the current web trends, understanding of the use of keywords/meta tagging/backlinking and much more. It is a complicated dance that requires precise steps to make your efforts successful.

An Effective SEO Strategy Requires Dedication

What most people don’t understand is that SEO requires dedication for the present and long into the future to remain effective. Once a search engine optimization strategy has been put in place only half of the work is done… next comes a tireless campaign to keep fresh content continuously coming, drive traffic to you website, analyze results (then adjust the strategy accordingly), etc.

Outsourcing SEO Allows Your Business to Focus on What it Does Best

When your business started however many years ago it was you began with a singular purpose in mind whether it was offering quality clothing at reasonable prices or providing legal counsel to your customer base. You did so because you had a passion and a particular skill set that was centered on that purpose… however, incorporating SEO into your business structure takes away from that singular dedication and gobbles up the time of you and your employees that would be better suited towards furthering your businesses specific goals. SEO requires a seemingly endless amount of time consuming effort and if you get stuck in a cycle of putting more time and effort into your search engine optimization strategy you will be endangering the overall success of the business.

The demands of being a Chicago SEO agency requires we have a great deal of experience and skill in the optimization world, but for many businesses the task of optimizing their online content may not be as easily done as a company that uses search engine optimization as its bread and butter. Because one of our main goals is to offer search engine optimizing of content and high page ranking to our clients, our skills level and experience in what works and what doesn’t is high. Not every business out there has the same level of experience to know if they are making SEO mistakes without realizing it.

Chicago SEO: The Mistakes that can Cost You

If you’ve been in the online business world for even a little while you know that search engine optimization is vital to ensuring that a business’ online content is found by searchers and that not doing so can hurt your business’ success. However, it isn’t as well known that doing SEO in the wrong way can be just as detrimental. Our Chicago SEO tactics have been created in a way as to benefit the client while adhering to even the smallest of unwritten rules in the search engine world that can hinder a webpage’s high page ranking. Those without that deeper understanding of search engine content can quickly get lost in the mire of tactics and end up hindering the success of the SEO optimization because of little mistakes that may fly under the radar.

Chicago SEO: Find Out the 5 Biggest Search Engine Optimization Mistakes You Could be Making

In the article “Are You Making These 5 Basic SEO Mistakes?” you can get started in understanding the ways in which you are hurting your search engine optimizing efforts without even realizing it. As a Chicago SEO company we know that ensuring your content is found easily and in the right way can aid in the success of your business’ online efforts, so take a look and see if you are using these detrimental optimization mistakes.

The purpose of SEO is to help web content gain a high and visible ranking on search engines such as Google, Bing! and Yahoo, but for many B2B companies a large part of the overall search engine optimization strategies they employ are left with no visible ROI statistics to help gauge success. For those who have lived under a rock for the past few decades ROI is that overall return on investment that a company receives due to the efforts of marketing, advertising, SEO or other business strategies. It is the way that many companies gauge their successes and failures in individual strategies and either redevelop them or carry on as they were.

B2B’s and SEO Performance

For many B2B companies their efforts and overall successes can be largely unnoticed by the mainstream world. Because they solely do business with other businesses it can be difficult to not only market their products and services, but to gauge the successes of those efforts because they conduct their business without the public’s purview. Search engine optimization is one way that B2B businesses can help to bring their targeted audience towards certain web content without truly moving mountains to do it… however, not every SEO strategy works and that is where gauging ROI comes into play.

Ways to Gauge ROI SEO Successes for B2B Companies

In the article “5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World”, you can learn about five useful ways to gauge search engine optimization successes without invaluable ROI statistics. Businesses doesn’t have to always conform to the set SEO standards of success, sometimes it has to conform to the business instead and with these tips you can make it happen.

Missed opportunities when it comes to SEO aren’t always apparent… sometimes there are things that seem to completely bypass the person if search engine optimizing isn’t one of their talents. Some are common sense, others are a little more in-depth requiring a skilled/experienced person and often many fall somewhere in between the two. Of course, making headway in the business world is all about using the tools and the tricks of the trade to better improve your odds of success no matter what industry you work in and being up-to-date with the latest and most efficient SEO tactics is always a benefit. So we have put together some useful, but oftentimes missed search engine optimization tips for businesses that you might not know about.

SEO Tip #1: Use Appropriate Relational Hyperlinking

This may seem like a waste of your business’ times and efforts on the SEO front, but top search engines give higher rankings to sites that link to the web’s most popular brands and websites such as Amazon, McDonald’s or Facebook. Why? Because it provides a more well rounded experience for the user and it shows a connection between your business website and extremely popular sites. However, don’t just stuff popular website links into your web pages… Google has sophisticated algorithms that can interpret your content to see if the links you are providing and mentioning have any relation to the content and if they don’t doing so can hurt your page ranking rather than help it.

SEO Tip #2: Always be Sure to Use Header Tags Whenever Possible

Many sites forget this simple, but effective SEO tactic and fail to reap the benefit of them. In simple terms associating certain sections of your web content with header tags help to lend credence to those headers when it comes to search engine results… helping certain keywords and phrases to better reach their target audience.

SEO Tip #3: Remember Your Alt Tags

Alt tags in the SEO world are the unseen force that helps search engines determine just what you website content is about. This little detail can help Google and other search engines include and appropriately rank your web content so that the target audience is able to find and visitor your page or site.

SEO Tip #4: Bolded Text is Your Friend (But only Sparingly)

Bolded text for Google search algorithms are like little nuggets of gold buried in your web content and can only aid your search engine optimization. They help to identify and set your keywords and phrases apart from the rest of the page’s content. Search engines utilize the HTML coding in bolded text for a variety of reasons, but one advantage to you is that they are placed at a higher ranking when search engine start ranking your page on search engine results. Remember, use bolded text sparingly on only the most important keywords and phrases as too much bolding or too many non-related keywords can muddle the search engine results and reduce the user chances of finding your content in their online search.

Use These SEO Tactics to Your Advantage

Using search engine optimization is a vital necessity in today’s online world as more and more businesses adapt to the way search engine prioritize their search pages. So it is important that you always use the most up-to-date and effective SEO tactics to increase the chances of success for you and your business.

Putting SEO and Twitter together even just a year or two ago would have seemed fairly strange for most companies, but in today’s world where social sites and search engine optimizing practices collide daily it is only smart to use both together for the betterment of your business. Twitter and social media can be your friend in a lot of ways helping to gain more publicity, more brand recognition and bump up revenue as you talk about upcoming sales or products… but your social media marketing campaign is only as good as the tools you use to achieve it. Incorporating search engine optimization into your social networking conversations and postings can boost not only the way your content is found, but how much the target audience sees it and in the end how effective it truly is in the big social media scope.

How Do SEO Practices and Twitter Go Together?

SEO practices are comprised of fine tunes tactics that help to target a specific audience and effectively bring that audience to your internet content whether it is social media posts, a business website, a particular blog or something else. On Twitter you use small 140 character posts to draw people in so making the most of those few characters is important and with search engine optimization tactics you can. From targeted keywords that help search engines and other Twitter users find your posts to uses SEO practices like using trends to get your Tweets seen at the most opportune time.

SEO Tactics to Use on Twitter

Combining search engine optimization and social media on your Twitter posts can benefits your business greatly as you make sure your Tweets are seen and shared to a larger, more targeted audience than ever before. In the article “How To Turbo-Charge Your Twitter Efforts Using SEO Tactics” you can get highly sought after tips to help Twitter Social Media Marketing with SEO today!

Search engine optimization is a driving force of the business and internet world and has been for decades. Since the mid 1990s when webmasters began optimizing content for search engines, SEO has not only defined the internet, but made it easier to navigate. However, in recent years search engine optimizing has joined forces with another, younger, internet force… social media. Social media is still relatively in its infancy, but in today’s world visiting social networking sites like Facebook, Twitter, YouTube and Google + are a daily (or hourly) pastime for roughly 65% of internet users.

The Correlation Between Search Engine Optimization & Social Media

Because more than half of internet users use social media in their daily lives search engine optimization has been affected by the sheer mass of information being passed along and by the ways in which information is exchanged that has come about due to social networking. SEO is in the most simplest of terms optimization of web content so that it is better found by search engines like Google, Bing, Yahoo, etc. Because of this fact social media plays a direct affect on how content is not only optimized, but how it is found as well.

How is Search Engine Optimization Being Affected by Social Media?

For businesses and individuals alike SEO is something that is vital in the use of the internet. You may not know it, but search engine optimizing is the unseen force that helps bring content to you from every corner online and in recent years social media has begun to help that happen. In the article “How Social Media is Changing the SEO Industry” the ways in which social media has changed SEO are discussed. It is clear that as the internet progresses search engine optimization and social media are going to be seen hand in hand.

In business SEO has been the leading tool for driving traffic to websites since the creation of search engines so many years ago. Search engine optimization has taken the online world by storm as the concept of creating web content that is not only targeted to a specific audience and subject, but directly suited for using search engines to find that targeted audience. In the years between its creation and today, search engine optimizing has changed in new and inventive ways as more and more businesses incorporate it into their online websites and into their everyday business operations. But, one thing that is constant is the core of the SEO movement.

SEO and the Evolving Strategy

When you think of SEO you probably think of keywords and that is about it, and while it is true that search engine optimization relies heavily on keywords targeted to a specific subject, it isn’t the only way to use search engines to a business’ advantage. From mobile sites to faceted navigation, internal links/backlinking, meta tagging, social media sharing and more… search engine optimizing brings with it a fully fleshed out and ever changing form of driving traffic to a specific web page. As the leading SEO agencies continually adapt to the way that the internet and internet-linked devices are used new ways of using the age old techniques are created.

How SEO Has and Hasn’t Changed

The idea that SEO is a fading fashion is something that countless people have said, but as it adapts to new environments it holds true to some things while forming new ways of doing other things. The article “The Paradox Of New Vs. Old SEO” considers the ways in which search engine optimization is ever adapting (but staying the same). It provides an interesting glimpse into the world of the old and new SEO techniques.