Web design is oftentimes thought to be a less complex thing than it actually is. There is a common misconception that website designers simply slap together a site that’s merely pretty, failing to see that intricate processes and functions that the site has behind the scenes that makes that website more usable to the everyday man and woman. Without taking into account how user friendly a site really is that the web design fails at creating a website that is beneficial to the business it represents and the visitors that come to the site in the first place.

What Makes a Web Design User Friendly?

Usability is about creating a website that is easy to read, view and navigate from the homepage to every other page on the site; beyond the task of making the site look appealing, there is the task of carefully formulating a place where visitors can come and traverse from page to page and blurb of information to blurb of information with ease. Sometimes making a website have easy usability depends on the you create it and in the article “10 Usability Tips for Web Designers” you can see first hand what make a web design the ultimate in user friendly.

When it comes to your website, the web design is vital to ensuring that your customers are not only satisfied with the visit, but that they are able to navigate it enough to actually make the sale for you. However, sometimes though a website design may look cohesive and in line with your company’s overall concept, it may be lacking a few key components that can boost the success of the site with your customers.

4 Ways to Boost Your Sales with a Better Web Design

In our search to help provide you readers with the right tools, information and services to help bring your website design into the modern era, we ran across a helpful article that might be just what you need to make your website better. The article, These 4 Head-Smackingly Simple UX Changes Grew Sales 50%, is a truly interesting in-depth look at four ways that you can help streamline your website and boost it’s sales. Remember, when it comes to web design knowing more about the successes and failures of your competition can help you succeed in the business world.

When it comes to web design Chicago services there are certainly countless avenues available to a customer to help ensure a truly well maintained and appealing website, but one such service that has only recently started to take hold is responsive website design. For years the idea of creating web designs was largely branched off from more permanent design structures such as newspapers, magazines and the like. It was a set idea provided for everyone who visited the site. However, as more people begin using alternate forms of devices to surf the web other than simple computers the need for a more individually responsive web design creation is needed and that is were responsive website design comes in.

What is Responsive Web Design Chicago?

Much like other web design Chicago services, responsive website designs are created with the idea that the site be tailored to be distinct for each type of device used to view the site. Where one device might showcase a webpage with large photos and sidebars on the right and left of the page another (much smaller) device might display the webpage in a more compacted image with a few selected smaller photos and the navigation portals on the bottom or top instead of in the sidebars. The webpage adjusts and responds distinctly to each device used to view the page so that no matter the device the user is able to get the full effect of the page like any other user.

A Beginner’s Guide to Responsive Web Design Chicago

If you want to know more about responsive web design service take a look at the Beginner’s Guide to Responsive Web Design and then contact eBizUniverse to learn more about how the website design can help your site succeed. Creating a website that meets the individual needs of each one of your visitors, no matter the device they use to visit it, is something that every web design Chicago company strives for in the creation of a website.

There is a common misconception that a good website design is merely making a website look pretty, but that simply isn’t true. Website design covers both the external portion that customers base their judgment of the business on and the internal working of the website that makes it tick and run smoothly. A good website design melds the two perfectly to create a seamless and visually captivating website that runs as it should for visiting traffic. There are many reasons why a quality website design is vital to a business’ success, but we’ve put together the top four for you to get an understanding why it is so vital.

Convey Your Message Clearly with Website Design

Web design experts are able to customize the website to your business’ ideals, vision, goals and needs. By doing so, your business is better able to convey its message to your customers and create what is known as a USP (unique selling point.)

Website Design Helps Customers Get the Information They Need

A good web design seamlessly works the business’ vital info into the design of the website so that customers are able to get what they came for: information. Facts, statistics, infographics, visually captivating images, testimonials, product descriptions and more; one of the main focuses of website design is about giving the customer what they need when they need it.

Website Design Offer the Ability to Give “Calls to Action”

The third reason a good website design allows a business to succeed is by strategically placing “calls to action” throughout the web site. Calls to action are exactly what they sound like, they prompt the customer to do something whether it is visit a certain page, enroll in a free program, sign up for a newsletter or buy a product. By strategically placing these around the website a website designer can direct customer traffic to the places that increase revenue, spread the word about the business (i.e. “Liking” or Tweeting about a product or service with social media) and so forth.

Blend SEO Functions into the Website Design

Website designers today are able to do more than just create the site and make it look pretty; they are able to generate traffic to the website with SEO (search engine optimization) practices. SEO can help increase ranking on search engines by strategically placing meta tags, backlinks, keywords and more throughout the site to complete with other competitors in an SEO driven internet.


Sure, a small portion of web design is about making the website look visually pleasing, that’s what helps to keep the customer interested after all. However, it is also about ensuring that the site works as it should by helping to bring in traffic with SEO and social media as well as directing traffic to the pages on the site that helps the business succeed. Website design marries all of these aspects together to form a web site that is beneficial to the business’ overall growth and revenue.

Web design is at heart an artform; it creates an ease of use, appeal and summitry that allows site visitors to traverse the website without any problems and feel as if they want to stay on the site for a longer period of time. For small businesses, the overall website design is important as it helps to create a lasting impression on a wider audience of people and therefore aid in making the business a true success story compared to competitors.

Web Design and the Small Business

However, all too often small businesses get caught up in the overall trappings of the business rather than allowing the web design to effectively create a site that helps instead of hinders. Doing so makes the chances of a successful site very slim, endangering the business’ overall structure and profitability because of one small aspect of design that wasn’t give enough care and thought when it was created. In today’s world a website is the lifeblood of a business whether they have a brick and mortar headquarters or are strictly an online business. Without an effectively designed website all the hard work of the employees may not be able to overcome the lost of profit found in a site that lacks the ability to draw in and keep visitors.

Web Design Blunders Small Businesses Make

When  it comes to website design there are many mistakes a business can make, but check out the article “5 Web Design Blunders of Small Businesses” to see the worse ones a business can make. Understanding where others business’ have gone wrong in their overall web design can help to make your business site as effective as possible whether you choose to design your site yourself or go through a professional web designer.

Creating a modern web design is never as simple as you would expect. Sure, you could slap together a few ideas, keeping the overall design minimal, but giving it a modern and functional twist takes a little effort and skill. Website design or web development, is a big process that incorporates art, design, functionality and usability to achieve a goal that the business/website was created for. With incorporating those things a web site design will fail to be anything more than a passing site that few people see or easily use.

Modern Web Design: What is It?

When the term “modern” is attached to something whether it is interior design or electronic manufacturing, brings to mind simplistic lines, ease of use and an overall ideal of less is more. When it comes to modern web design those qualities are refined and distilled so that every aspect of a “modern” website design is created a site where beauty is seen and used in a simple, but elegant way. From minimalistic imagery to an overall “clean & sophisticated” look, modern web development is all about creating a website that goes the distance in being everything it needs to be without truly overdoing the design aspect.

Tips to Help You Create a Modern Web Design

In the article “5 Pillars of a Successful Modern Web Design” you can get useful tips on how to incorporate a modern website design into your overall site development. Sometimes just a handful of truly useful tricks and tips can help to make a web design successfully modern and successfully usable to those who visit the site.

Web design today can come in many different forms; from busy designs that have so much for the eye to look at to simpler website designs that use minimalism to truly and effectively convey a distinct message to the site user. Web development is something that has a certain “to each his/her own” quality to it, but sometimes the best websites use simplicity to be beautiful, functional and successful in equal turns.

Why a Simple Web Design May be Better?

A simple web design may be a better choice for you because it allows you and your site to effectively convey a message and direct users to certain areas that are the most crucial to your site. Without the busy designs that can confuse and mislead visitors, a website can successfully ensure that every visitor finds exactly what they need and sees exactly what you want them to see even if they only spend a few minutes/seconds on a specific page.

Learn Tips to Help Simplify Your Web Design

In the article “5 Tips To Simplify Your Web Design” you can learn the ways in which simplicity helps a website to succeed and how to implement them. Web design and a simplistic approach are just one way to design a site, but for the most part some of the most successful sites utilize these tips to succeed.

In the process of being a web design Chicago firm, we have been asked countless times how web design and website conversions go together. For the most part, many people see website design as more of an aesthetic process rather than a wholly inclusive process that helps to not only create a beautiful website, but make if functional and successful in its goals as well. They would be mistaken. When it comes web development the art of creating a web site is balancing what is outwardly beautiful with what is functional. A web site design is only as good as the behind the scenes processes that help to direct traffic to products, services and important information.

Web Design Chicago: Making Your Website More Successful with Increased Site Conversion

For a business website, site conversions are kind of like the Holy Grail… they are the stuff of legends and one of the main goals of any business website. Without a successful website design, the chances of having truly effect website conversion isn’t as likely. That is why quality web design Chicago agencies use effective ways of turning a site’s web site design into a sort of funnel that directs website users towards specific targets that help to make the sale. From “Call to Action” buttons to the overall layout of the webpages, increasing site conversion with web design can be very easy if you know what you are doing.

Web Design Chicago: Tips on How to Increase Site Conversion & Sales

Creating and maintaining a truly successful website is a process that is continually evolving , but some things like creating a great website design will always go hand-in-hand with site conversions. In the article “5 Simple Web Design Tips To Improve Site Conversions” you can get useful tips on how to turn your website into a site conversion machine. Whether you do the actual work yourself or get a web design Chicago company to help you make it happen, using the web development of your website to increase sales and customer conversion rates is within your grasp.

If you are a newly emerging business start-up you’re probably on the lookout for a web design Chicago agency to help you create a website for your business. This task can sometimes take a while as you sift through the many possible choices… but in the meantime you can begin the process of website design with a few essentials of web development.

Web Design Chicago: What are the Essentials of Website Design for Start-Ups?

The essentials really are the most important parts of website design or web development. What every web design Chicago company will tell you is that they are the key components of a web site designers varied process of website creation. From the standpoint of a business start-ups web design essentials are a little more focused on the actual creation and successful implementation of the Chicago website design.

Web Design Chicago:What Essentials Should Every Business Start-Up Implement?

If you are looking to implement a few web design Chicago essentials the article “Essential web design tips for start-ups” could help the process along. Whether your business is a small local start-up with only a handful of employees or a large web based international business, a web design Chicago agency like eBizUniverse can help you create a truly successful website design.

Color and contrast are two things that are largely a part of the “art” world, but when it comes to a web design Chicago firm we know that what works for the art world also works for the web development and design world. Contrast is basically the difference between colors to help the eye differentiate the various designs and colors that are in a piece of art… and in this case, helping the website visitor to identify certain parts of the webpage that will aid them in finding what they need and help the website business direct visitors to pages/areas where sales are made.

Web Design Chicago: The Advantage of Color Contrast in Website Design

In the we website design world color contrast helps to make the goals of a website much easier to achieve. Whether it is bringing a user’s eye to a “Call to Action” with a pop of color or helping a certain important bit of information been seen, contrast aids a website in creating a better user experience all around. Our web design Chicago firm utilizes color contrast to help bring the website to life, giving not only an appealing webpage to look at, but helping to achieve successful for the site and for the user. By doing so we help increase sales and conversion rates so that the business has a higher revenue and a far more successful presence on the internet.

Web Design Chicago: Understanding Why Color Contrast Matters

If you want to learn more about how color contrast aids in website design, take a look at the article “The Importance of Color & Contrast in Increasing Sales and Conversions” where the author talks more about the ways in which the concept of contrast can help a business website navigate the internet in a beneficial way. If you are looking for a web design Chicago agency to help you incorporate color contrast into your website, consider eBizUiverse as your gateway to a more successful website with an increased sales and conversion rate.